Study eVisibility Clothing 2016 - Product Image

Study eVisibility Clothing 2016

  • ID: 3629311
  • Report
  • Region: Global
  • 36 Pages
  • research tools
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This detailed analysis focuses 100 eshops for clothing. The overall ranking comprises 281 eshops. Target of the study is the evaluation of visibility in favour of different eshops of the clothing industry in the internet in german-speaking countries. The term of visibility includes the online presence expressed in the quantity of search results, paid search, comparison shopping websites and social media on basis of 84 Top 10-Rankings. The results of every search category are totally equivalent and composed into a total value of the eVisibility study.

They lead to a final ranking. The correspondence analysis which is based on the ranking results visualizes and analyses the connection between the eshops and the eVisibility categories. The study is objective, independent and neutral. Benefits are the analysis of online-visibility and an extensive competitors compendium.

The study analyses the following aspects:

- which shops are dominating the market within the eVisibility category search results?
- which shops are listed on top in the overall ranking?
- which competing shops are listed in comparison shopping websites?
- which shops call attention in social media?
- which shops show eVisibility in all four categories?
- which share of the entire eVisibility holds each single category for top brands?
- where within the top 281 shops are the big brands listed?
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1. Management Summary
2. Research Design
3. eVisibility-Rankings
4. SearchResults
5. PaidSearch
6. Comparison Shopping Websites
7. SocialMedia
8. Overall Ranking in Order of Online Categories
9. Overall Ranking Ranks 101 and following
10. eVisibility-Positioning
11. Contact
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