Achieve Extraordinary Results With Class
"Leading this way will result in an engaged, inspired and highly productive team while also being more fun and fulfilling for the leader."
KIP TINDELL, Co–Founder and Chairman, The Container Store, listed on Fortune′s top 100 places to work for 14 years in a row
"Simple, practical and profound rules to help you become a great leader."
LORRAINE GRUBBS, former Director of Employment, Southwest Airlines
"David Cottrell′s latest book is a must–read for any leader. It simplifies the complexity of leadership into two simple rules. Read, then implement and get ready for sustained leadership success."
PAT WILLIAMS, Orlando Magic senior vice president, Author of The Success Intersection
"This book helps leaders lead with clarity, integrity and focus."
JON GORDON, author of The Energy Bus and The Carpenter
"Author David Cottrell shares valuable insights on how to be the leader others will strive to emulate a leader who teaches teams to strike a balance between creative freedom and management, ultimately helping people deliver innovation and results. With acumen and sincerity, The First Two Rules of Leadership succinctly lays out a sustained methodology for hiring smart, coaching performance and leading with poise."
KIMBERLY RATH, President, Talent Plus, Inc., recognized as an Achievers 50 Most Engaged Workplace
"Two simple rules of leadership that will improve your effectiveness as a leader ."
T. MICHAEL GLENN, Executive Vice President, FedEx
"This book simplifies the complexities of leadership down to two logical, necessary rules: Make smarter decisions and lead with class."
KARL KOCH, Vice President and General Manager, Enterprise Holdings
If you want to achieve extraordinary results with class, follow The First Two Rules of Leadership: Don′t be Stupid, Don′t be a Jerk. It will help improve morale, decrease turnover, increase everyone′s job satisfaction, and you will have a whole lot more fun leading.
DON T BE STUPID 1
Don t Be Stupid Hire Smart 3
Don t Be Stupid Coach Smart 11
Don t Be Stupid Deal with the Sleeping Stars 21
Don t Be Stupid Synchronize 29
Don t Be Stupid Concentrate 39
Don t Be Stupid Value Integrity 53
DON T BE A JERK 65
Don t Be a Jerk Listen Up 69
Don t Be a Jerk Make a Decision 79
Don t Be a Jerk Answer Why 89
Don t Be a Jerk Encourage 97
Don t Be a Jerk Attack Complacency 105
Don t Be a Jerk Lead with Confidence 113
Winning with Class 123
About the Author 133
Three Ways to Bring The First Two Rules of Leadership into Your Organization 135
Everyone Needs to Lead 137
The First Two Rules of Leadership Package 139
Other Books by David Cottrell 141