Consumer and Market Insights: Make-Up Market in Russia

  • ID: 3635704
  • Report
  • Region: Russia
  • 76 pages
  • GlobalData
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  • Alticor Inc
  • Cosnova GmbH
  • Faberlic Ltd
  • Lvmh
  • Nouba
  • United Europe Holding OAO
  • MORE

Russia's Make-Up market is forecast to register strong growth in value as well as volume terms during 2015-2020. The Lip Make-Up category will have the largest volume share and is also projected to witness fastest growth during 2015-2020. Russian women are very image conscious and aspire to have a “perfect look”. This desire is driving sales of Make-up products that hide imperfections. Aging women with desire to look young will drive sales of Make-up products with anti-aging and rejuvenating properties.

Key Findings:

- Middle aged population in Russia mostly use Face Make-Up products amongst others.

- Lipstick in the Lip Make-Up category accounted for 65.9% share by value in the Russian Make-Up market in 2015.

- Health and Beauty Stores is the leading distribution channel which occupies 29.3% of share in the Russian Make-Up market.

- Image Consciousness and Personalization are the popular trends in the Make-Up market in Russia.

- Demand for naturally made Make-Up products are improving in the Russian market.

- Flexible Packaging is forecast to register fastest CAGR of 6.5% among other packaging materials during 2015-2020.

The Consumer and Market Insights report on the Make-Up market in Russia provides insights on high growth categories to target trends in the usage of packaging materials types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Eye Make-Up Face Make-Up Lip Make-Up and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets Convenience Stores Health and Beauty Stores and others in 2014

- Packaging data: consumption breakdown for packaging materials and containers in each category in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics Glass Flexible Packaging Rigid Metal and others; container data for: Tube Tray Bottle and others

- Consumer level trends: Top four consumer trends which influence Make-Up products consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy:

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Identify target consumers based on recent analysis of category volume consumption by gender age-group education and urbanization

- Access the key and most influential consumer trends driving Make-Up products consumption and how they influence consumer behavior in the market which will help determine the best audiences to target

- Access to analysis on new products launched in the market

- A team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years resulting in revenue expansion
Note: Product cover images may vary from those shown
2 of 4


  • Alticor Inc
  • Cosnova GmbH
  • Faberlic Ltd
  • Lvmh
  • Nouba
  • United Europe Holding OAO
  • MORE
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics
- Value and volume analysis for the Russian Make-Up market
- Historic and forecast consumption in the Russian Make-Up market
- Category volume consumption analysis by gender, age, education and urbanization
- Volume analysis by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Average category level pricing
- Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
- Leading retailers in the Russian Cosmetics and Toiletries market
- Leading distribution channels (value terms) in the Russian Make-Up market
- Leading distribution channels (value terms) by category

- Make-Up market by type of packaging material/container (in volume terms)
- Make-Up market by type of packaging closure/outer (in volume terms)
- Make-Up market by type of packaging, forecast (in volume terms)

Brand and Private Label Share
- Penetration of private label by categories in the Russian Make-Up market
- Private label growth (in value terms) compared to national brands
- Market share of leading brands (in value terms) by category

Consumer trend analysis
- 's consumer trend framework and explanation of the Mega-trends
- For key trends in Russia's Make-Up market
- How the trend is influencing consumption in Russia's Make-Up market
- How to target the trend in Russia's Make-Up market
- How the trend will evolve in Russia's Make-Up market
- Key target demographic and the rate and which the trend will evolve
- Key drivers in the market that will increasingly influence consumption

Innovation examples
- New products launched in the Russian Make-Up market

- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Explanation of sub-trends
- Methodology
- About Us
Note: Product cover images may vary from those shown
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- Magnit
- X5 Retail Group
- Dixy Group
- L'Etoile
- Rive Gauche
- Avon Products Inc.
- Oriflame Cosmetics S.A
- The Procter and Gamble Company
- Chanel S.A
- Lvmh
- Mary Kay Inc
- Faberlic Ltd
- Coty Inc
- Lumene Group
- Vivienne Cosmetics AG
- Invima AB
- Cosnova GmbH
- Estée Lauder Inc
- Yves Rocher Inc
- Alticor Inc
- Shiseido Company Limited
- Nouba
- United Europe Holding OAO
- BeYu cosmetics and more GmbH
- Artdeco Cosmetic GmbH
- Micys Company S.P.A
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown