Consumer and Market Insights: Skincare in Thailand - Product Image

Consumer and Market Insights: Skincare in Thailand

  • ID: 3635748
  • Report
  • Region: Thailand
  • 77 pages
  • GlobalData
1 of 4


  • Almay
  • BSC
  • Elizabeth Arden Inc
  • Kao corporation
  • Lansley
  • Oriental Princess
  • MORE

The Thailand's Skincare market is forecast to register growth in value as well as volume terms during 2015-2020. The Facial Care category will have the largest volume share while the Body Care category is projected to witness fastest growth during 2015-2020. Skincare products enriched with herbaceous plant extracts (such as Artocarpus lacucha and Pueraria mirifica) are gaining popularity in the Thai Skincare market. Rising Internet and Smart phone penetration rate along with social media platforms will drive online sales in the country.

Key Findings:

- The Skincare market in Thailand will register higher growth in value terms during 2015-2020 compared to 2010-2015

- The Facial Care category will register fastest growth during 2015-2020

- Exfoliating Scrub segment will gain maximum market share within the Facial Care category during 2015-2020

- Hypermarkets and Supermarkets is the leading distribution channel across all categories

- Screw Top is the most commonly used closure type in the Thailand's Skincare market

The Consumer and Market Insights report on the Skincare market in Thailand provides insights on high growth categories to target trends in the usage of packaging materials types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Body Care Depilatories Facial Care Hand Care and Make-Up Remover with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets Convenience Stores Health and Beauty Stores and others in 2014

- Packaging data: consumption breakdown for packaging materials and containers in each category in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics Flexible Packaging Glass and others; container data for: Bottle Tube Jar and others

- Consumer level trends: Top four consumer trends which influence Skincare products consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy:

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Skincare products consumption and how they influence consumer behavior in the market which will help determine the best audiences to target

- Access to analysis on new products launched in the market

- A team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years resulting in revenue expansion
Note: Product cover images may vary from those shown
2 of 4


  • Almay
  • BSC
  • Elizabeth Arden Inc
  • Kao corporation
  • Lansley
  • Oriental Princess
  • MORE
-Report Scope

Country Context
-Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview
-Value and volume analysis for Thailand?s Skincare market
-Historic and forecast consumption in Thailand?s Skincare market
-Volume analysis by category
-Historic and forecast value analysis by category
-Winners and losers by category with change in market share
-Average category level pricing
-Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
-Leading retailers in Thailand?s Cosmetics and Toiletries market
-Leading distribution channels (value terms) in the Thai Skincare market
-Leading distribution channels (value terms) by category

-Skincare market by type of packaging material/container (in volume terms)
-Skincare market by type of packaging closure/outer (in volume terms)
-Skincare market by type of packaging, forecast (in volume terms)

Brand and Private Label Share
-Penetration of private label by categories in Thailand's Skincare market
-Private label growth (in value terms) compared to national brands
-Brand share of leading brands (in value terms) by category

Consumer trend analysis
- ?sconsumer trend framework and explanation of the Mega-trends
-For key trends in Thailand?s Skincare market
-How the trend is influencing consumption in Thailand?s Skincare market
-How to target the trend in Thailand?s Skincare market
-How the trend will evolve in Thailand?s Skincare market
-Key target demographic and the rate and which the trend will evolve
-Key drivers in the market that will increasingly influence consumption

Innovation examples
-New products launched in Thailand?s Skincare market

-Country context
-Category value and volume data
-Sector Overview
-Segment data
-Packaging data
-Category definitions
-Segment definitions
-Channel definitions
-Explanation of sub-trends
-About Us
Note: Product cover images may vary from those shown
3 of 4


4 of 4
- Osotspa co. LtdUnilever PLC
- L'Oréal Group
- Beiersdorf AG
- Johnson and Johnson GmbH
- Nu Skin Enterprises
- Oriental Princess
- Shiseido Company
- Limited
- Smooth E
- Estée Lauder Inc.
- La Mer Technology Inc.
- Boots Retail (Thailand) Ltd.
- USTAR (Thailand) Co. Ltd.
- Clarins Group
- Cute press
- Scentio
- Amway Corporation
- Chanel S.A.
- The Face Shop
- Beauty cottage
- Oriflame Cosmetics Global SA
- Avon Products Inc.
- Bateman's Bay Company (Thailand) Ltd
- Lancome
- Procter and Gamble
- Almay
- Lansley
- Reckitt Benckiser Group plc.
- Kao corporation
- Pharmacosmet Public Co.,Ltd
- Nature Vita
- Giffarine
- LVMH Moët Hennessy - Louis Vuitton
- Sisley
- Kanebo Cosmetics INC
- Yves Rocher International
- Cle de peau Beaute
- Shu Uemura
- Kose Corporation
- The Mentholatum Company Inc.
- Elizabeth Arden Inc
- Lanopearl Pty. Ltd.
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown