The vendors in the market offer a wide range of data analytics outsourcing services to help consumers in formulating effective business strategies and maximizing profits. In addition, the service providers in the market are acquiring and collaborating with top companies in the market to enhance their offerings in the market and expand their customer base. For instance, in November 2013, Fractal Analytics collaborated with Sequoya, which is a customer management solutions provider. This partnership is aimed at providing predictive analytics solutions to retailers and consumer packaged goods manufacturers, further driving them towards real-time pricing and promotion decisions. In May 2015, Accenture introduced Accenture Analytics Applications Platform for delivery of actionable insights and data driven decisions. The platform also provides advanced analytics applications catering to needs of specific industries and applications. Other leading players in the market include Tata Consultancy Services Ltd., ZS Associates, Inc., WIPRO Ltd., Genpact Ltd., Accenture and Capgemini.
The world data analytics outsourcing market is segmented on the basis of type, application, vertical, and geography. Based on the type of data analytics outsourcing, the market is segmented into predictive, descriptive, and prescriptive. The application segment is categorized into sales analytics, marketing analytics, risk & finance analytics, supply chain analytics, and others. Data analytics outsourcing is implemented across domains, such as BFSI, telecom, retail, healthcare, media & entertainment, and others. This report comprises a detailed geographic distribution of the market across North America, Europe, APAC and LAMEA.
- This report provides an in-depth analysis of data analytics outsourcing market with current and future trends to elucidate the imminent investment pockets in the market
- Current and future trends have been outlined to determine the overall attractiveness and single out profitable trends to gain a stronger foothold in the market
- The report provides information regarding key drivers, restraints and opportunities along with impact analysis
- Quantitative analysis of the current market and estimations during the period of 2015–2020 have been provided to showcase the financial appetency of the market
- Porter’s Five Forces Model and SWOT analysis of the industry illustrate the potency of the buyers and suppliers participating in the market
- Value chain analysis in the report provides a clear understanding of the roles of stakeholders involved in the value chain
DATA ANALYTICS OUTSOURCING MARKET SEGMENTATION
The market is segmented on the basis of type, application, vertical and geography.
MARKET BY TYPE
MARKET BY APPLICATION
- Sales Analytics
- Marketing Analytics
- Risk & Financial Analytics
- Supply Chain Analytics
MARKET BY VERTICAL
- Media & Entertainment
MARKET BY GEOGRAPHY
- North America
- Fractal Analytics Ltd.
- Tata Consultancy Services Ltd.
- ZS Associates, Inc.
- WIPRO Ltd.
- Genpact Ltd.
- International Business Machines Corporation
- Mu Sigma, Inc.
- Opera Solutions
1.1 Report description
1.2 Key benefits
1.3 Key market segments
1.4 Research methodology
1.4.1 Secondary research
1.4.2 Primary research
1.4.3 Analyst tools and models
CHAPTER 2 EXECUTIVE SUMMARY
2.1 CXO perspective
CHAPTER 3 MARKET OVERVIEW
3.1 Market definition and scope
3.2 Key Findings
3.2.1 Top impacting factor
3.2.2 Top winning strategies
3.2.3 Top investment pockets
3.3 Value chain analysis
3.4 Porters five forces analysis
3.5 Market share analysis, 2014
CHAPTER 4 WORLD DATA ANALYTICS OUTSOURCING MARKET, BY TYPE
4.1 Descriptive Data Analytics
4.1.1 Key market trends
4.1.2 Competitive Scenario
4.1.3 Key drivers and opportunities
4.1.4 Market size and forecast
4.2 Predictive Data Analytics
4.2.1 Key market trends
4.2.2 Competitive Scenario
4.2.3 Key drivers and opportunities
4.2.4 Market size and forecast
4.3 Prescriptive Data Analytics
4.3.1 Key market trends
4.3.2 Competitive Scenario
4.3.3 Key drivers and opportunities
4.3.4 Market size and forecast
CHAPTER 5 WORLD DATA ANALYTICS OUTSOURCING MARKET, BY APPLICATION
5.1 Sales Analytics
5.1.1 Market size and forecast
5.2 Marketing Analytics
5.2.1 Market size and forecast
5.3 Finance & Risk Analytics
5.3.1 Market size and forecast
5.4 Supply Chain Analytics
5.4.1 Market size and forecast
5.5.1 Market size and forecast
CHAPTER 6 WORLD DATA ANALYTICS OUTSOURCING MARKET, BY VERTICAL
6.1.1 Market size and forecast
6.2.1 Market size and forecast
6.3.1 Market size and forecast
6.4.1 Market size and forecast
6.5 Media & Entertainment
6.5.1 Market size and forecast
6.6.1 Market size and forecast
CHAPTER 7 WORLD DATA ANALYTICS OUTSOURCING MARKET, BY GEOGRAPHY
7.1 North America
7.1.1 Key market trends
7.1.2 Competitive Scenario
7.1.3 Key drivers and opportunities
7.1.4 Market size and forecast
7.2.1 Key market trends
7.2.2 Competitive Scenario
7.2.3 Key drivers and opportunities
7.2.4 Market size and forecast
7.3.1 Key market trends
7.3.2 Competitive Scenario
7.3.3 Key drivers and opportunities
7.3.4 Market size and forecast
7.4.1 Key market trends
7.4.2 Competitive Scenario
7.4.3 Key drivers and opportunities
7.4.4 Market size and forecast
CHAPTER 8 COMPANY PROFILE
8.1 Fractal Analytics Ltd
8.1.1 Company overview
8.1.2 Company snapshot
8.1.3 Business performance
8.1.4 Key Strategies and development
8.1.5 SWOT Analysis of Fractal Analytics Ltd
8.2 Opera Solutions LLC
8.2.1 Company overview
8.2.2 Company snapshot
8.2.3 Business performance
8.2.4 Key Strategies and developments
8.2.5 SWOT analysis of Opera Solutions LLC
8.3 ZS Associates, Inc.
8.3.1 Company overview
8.3.2 Company snapshot
8.3.3 Business performance
8.3.4 Key Strategies and developments
8.3.5 SWOT analysis of ZS Associates, Inc.
8.4 Tata Consultancy Services Ltd.
8.4.1 Company overview
8.4.2 Company snapshot
8.4.3 Business performance
8.4.4 Key Strategies and development
8.4.5 SWOT Analysis of Tata Consultancy Services Ltd.
8.5 Wipro Ltd.
8.5.1 Company overview
8.5.2 Company snapshot
8.5.3 Business performance
8.5.4 Key Strategies and development
8.5.5 SWOT Analysis of Wipro Ltd.
8.6 Genpact Ltd.
8.6.1 Company overview
8.6.2 Company snapshot
8.6.3 Business performance
8.6.4 Key Strategies and development
8.6.5 SWOT Analysis of Genpact Ltd.
8.7.1 Company overview
8.7.2 Company snapshot
8.7.3 Business performance
8.7.4 Key Strategies and development
8.7.5 SWOT Analysis of Accenture
8.8.1 Company overview
8.8.2 Company snapshot
8.8.3 Business performance
8.8.4 Key Strategies and development
8.8.5 SWOT Analysis of Capgemini
8.9 IBM Corporation
8.9.1 Company overview
8.9.2 Company snapshot
8.9.3 Business performance
8.9.4 Key Strategies and development
8.9.5 SWOT Analysis of IBM Corporation
8.10 Mu Sigma, Inc.
8.10.1 Company overview
8.10.2 Company snapshot
8.10.3 Business performance
8.10.4 Key Strategies and development
8.10.5 SWOT Analysis of Mu Sigma, Inc.
List of Tables
Table 1 World Data Analytics Outsourcing Market Revenue By Geography, 20142020 ($Million)
Table 2 World Data Analytics Outsourcing Market Revenue By Type, 2014-2020 ($Million)
Table 3 World Descriptive Data Analytics Outsourcing Market Revenue By Geography, 2014-2020 ($Million)
Table 4 World Predictive Data Analytics Outsourcing Market Revenue By Geography, 2014-2020 ($Million)
Table 5 World Prescriptive Data Analytics Outsourcing Market Revenue By Geography, 2014-2020 ($Million)
Table 6 World Data Analytics Outsourcing Market Revenue By Application, 2014-2020 ($Million)
Table 7 World Sales Data Analytics Outsourcing Market Revenue By Geography, 2014-2020 ($Million)
Table 8 World Marketing Data Analytics Outsourcing Market Revenue By Geography, 2014-2020 ($Million)
Table 9 World Finance & Risk Data Analytics Outsourcing Market Revenue By Geography, 2014-2020 ($Million)
Table 10 World Supply Chain Data Analytics Outsourcing Market Revenue By Geography, 2014-2020 ($Million)
Table 11 World Other Application Data Analytics Outsourcing Market Revenue By Geography, 2014-2020 ($Million)
Table 12 World Data Analytics Outsourcing Market Revenue By Vertical, 2014-2020 ($Million)
Table 13 World BFSI Data Analytics Outsourcing Market Revenue By Geography, 2014-2020 ($Million)
Table 14 World Healthcare Data Analytics Outsourcing Market Revenue By Geography, 2014-2020 ($Million)
Table 15 World Telecommunication Data Analytics Outsourcing Market Revenue By Geography, 2014-2020 ($Million)
Table 16 World Retail Data Analytics Outsourcing Market Revenue By Geography, 2014-2020 ($Million)
Table 17 World Media & Entertainment Data Analytics Outsourcing Market Revenue By Geography, 2014-2020 ($Million)
Table 18 World Other Verticals Data Analytics Outsourcing Market Revenue By Geography, 2014-2020 ($Million)
Table 19 North America Data Analytics Outsourcing Market Revenue By Vertical, 2014-2020 ($Million)
Table 20 Europe Data Analytics Outsourcing Market Revenue By Vertical, 2014-2020 ($Million)
Table 21 Asia-Pacific Data Analytics Outsourcing Market Revenue By Vertical, 2014-2020 ($Million)
Table 22 Lamea Data Analytics Outsourcing Market Revenue By Vertical, 2014-2020 ($Million)
Table 23 Fractal Analytics Ltd Snapshot
Table 24 Snapshot Of Opera Solutions LLC
Table 25 Snapshot Of ZS Associates, Inc.
Table 26 Tata Consultancy Services Ltd Snapshot
Table 27 Wipro Ltd Snapshot
Table 28 Genpact Ltd Snapshot
Table 29 Accenture Snapshot
Table 30 Capgemini Snapshot
Table 31 IBM Corporation Snapshot
Table 32 Mu Sigma, Inc. Snapshot
List of Figure
Fig. 1 Top Impacting Factors
Fig. 2 Top Winning Strategies
Fig. 3 Top Winning Strategies By Applications
Fig. 4 Top Investment Pockets
Fig. 5 Value Chain Analysis Of World Data Analytics Outsourcing Market
Fig. 6 Porters Five Forces Model
Fig. 7 Market Share Analysis Of World Data Analytics Outsourcing Market, 2014
Fig. 8 Types Of Data Analytics Outsourcing
Fig. 9 Applications Of Data Analytics Outsourcing
Fig. 10 SWOT Analysis Of Fractal Analytics Ltd
Fig. 11 SWOT Analysis Of Opera Solutions LLC
Fig. 12 SWOT Analysis Of ZS Associates, Inc.
Fig. 13 Revenue Generated By Tata Consultancy Services Ltd ($Million, 2012-2014)
Fig. 14 Revenue Of Tata Consultancy Services Ltd. In Percentage By Business Segments, 2014
Fig. 15 SWOT Analysis Of Tata Consultancy Services Ltd.
Fig. 16 Revenue Generated By Wipro Ltd ($Million, 2012-2014)
Fig. 17 Wipro Ltd. In Percentage By Business Segments, 2014
Fig. 18 SWOT Analysis Of Wipro Ltd.
Fig. 19 Revenue Generated By Genpact Ltd ($Million, 2012-2014)
Fig. 20 Revenue Of Genpact Ltd. In Percentage By Business Segments, 2014
Fig. 21 SWOT Analysis Of Genpact Ltd.
Fig. 22 Revenue Generated By Accenture ($Million, 2012-2014)
Fig. 23 Revenue Of Accenture In Percentage By Business Segments, 2014
Fig. 24 SWOT Analysis Of Accenture
Fig. 25 Revenue Generated By Capgemini ($Million, 2012-2014)
Fig. 26 Revenue Of Capgemini In Percentage By Business Segments, 2014
Fig. 27 SWOT Analysis Of Capgemini
Fig. 28 Revenue Generated By IBM Corporation ($Million, 2012-2014)
Fig. 29 Revenue Of IBM Corporation In Percentage By Business Segments, 2014
Fig. 30 Revenue Of IBM Corporation In Percentage By Geography, 2014
Fig. 31 SWOT Analysis Of IBM Corporation
Fig. 32 SWOT Analysis Of Mu Sigma, Inc.
Organizations are increasingly turning towards data analytics outsourcing due to its numerous benefits such as strategic decision making, operational efficiency, reduced operational costs, and enhanced customer service among others. The generation of massive amounts of unstructured data, owing to growing adoption of mobile devices, increasing influence of social media and affordable data storage solutions, drives the growth of the world data analytics market. Stiff competition among established players in the market encourages them to adopt data analytics solutions to gain customer and market insights to increase sales and strengthen their market presence.
Data analytics has gradually shifted from descriptive analytics to more advanced analytics such as predictive and prescriptive analytics. Even though descriptive analytics accounted for 79% of the overall market revenue in 2014, predictive analytics is increasingly being used by organizations for predictive modelling, statistical analysis and forecasting. Furthermore, in the coming years, prescriptive analytics is forecast to grow at the fastest rate of 37.7% during 2015-2020, owing to its capabilities to suggest actions and associated implications after analysis of predictions.
BFSI is a major industry that outsources its data analytics requirements. Greater availability of transactional data is encouraging banks and financial institutes to pursue data analytics in order to minimize risks, reduce costs, optimize profits and offer customized solutions. BFSI sector accounted for around 33% of the market revenue in 2014, followed by healthcare. Moreover, the increased data generation by organizations across various industries such as retail, telecom, and media & entertainment, coupled with increased need for taking successful business decisions based on market analysis and insights, has driven the adoption of data analytics outsourcing among these sectors. Media & entertainment industry is forecast to grow at the highest CAGR during the forecast period.
Data analytics is implemented across different business functions such as sales, marketing, risk & financial analytics, and similar others. Marketing analytics accounts for a major share in the global market, followed by sales analytics. A large number of organizations use marketing analytics for measurement and analysis of marketing performance and maximizing return on investment. Asia-Pacific is the leading provider of data analytics outsourcing services with India, China, and Philippines being the prominent providers. Asia-Pacific is the global hub for data analytics outsourcing owing to its highly skilled workforce, efficient telecom & technology infrastructure and lower labor costs. Most of the demand for data analytics outsourcing is generated by North America and Western Europe. However, in the near future, LAMEA and Eastern Europe are forecast to rapidly grow as data analytics outsourcing markets.
Key findings of the study:
- The world data analytics outsourcing market is forecast to grow at a high rate owing to large amount of data generated by enterprises, increased adoption of mobile devices and social media, and reduction in data storage prices
- The BFSI industry accounts for a major share in the world data analytics outsourcing market
- The segment of prescriptive analytics would register the highest CAGR during 2015-2020
- Asia-Pacific is the highest revenue generating region in the world data analytics outsourcing market
The major players in the market include Fractal Analytics Ltd, Tata Consultancy Services Ltd., ZS Associates, Inc., WIPRO Ltd., Opera Solutions, and Mu Sigma, Inc. and others. These players introduce new products to enhance their portfolios and cater to the growing needs of the consumers. Leading vendors in the market are collaborating with each other to strengthen and expand their market and geographic presence.
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.