Global Trends in Video On-demand Technology

  • ID: 3641956
  • Report
  • Region: Global
  • 75 Pages
  • Frost & Sullivan
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Transforming TV Industry is Driving VOD Subscription Growth across all Segments
The global market for Internet video on-demand (VOD) services was both vibrant and dynamic in 2014 and 2015. With the rising number of cord cutters, shavers, and nevers; increasing broadband penetration; and the connected devices boom, Internet VOD is becoming the content consumption platform of choice for audiences worldwide.

This study examines the global VOD services market, including drivers and restraints, industry challenges, and market forecasts. The study is divided into the cable, Internet Protocol TV (IPTV), direct-to-home (DTH), and Internet segments.

Key Findings:
- The Video-on-demand (VOD) market is thriving, driven by urgent service provider investment and energetic consumer interest. TV is inevitably shifting away from regimented, schedule-driven programming to individualized on-demand TV Everywhere (TVE). This shift is driving more service providers to invest in widely accessible online video in a bid to retain subscribers and improve viewer engagement.
- Pay-per-view (PPV) sports continues to be a key source of Pay TV revenue, although service providers are steadily expanding their library of movie content and catch-up TV content.
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1. Executive Summary
  • Key Findings
  • Executive Summary-Market Engineering Measurements
2. VOD Market Overview
  • VOD Market-Definitions
  • VOD Market Overview
  • VOD Market-Segment Overview
  • Market Overview-Key Questions This Study Will Answer
3. Drivers and Restraints-Total VOD Market
  • Market Drivers
  • VOD-Market Drivers Explained
  • Market Restraints
  • VOD-Market Restraints Explained
4. Market Forecast-Total VOD Market
  • VOD Market-Forecast Assumptions
  • VOD Market-Forecast by Number of Subscribers
  • VOD Market-Percent of Subscribers by Segment
  • VOD Market-Subscriber Analysis
  • VOD Market-Subscriber Analysis by Segment
  • VOD Market-Forecast by Number of Titles Streamed
  • VOD Market-Percent of Titles Streamed by Segment
  • VOD Market-Analysis of Titles Streamed
  • VOD Market-Encoding Format Analysis: AVC
  • VOD Market-Encoding Format Analysis: WMV
5. Cable Segment
  • Cable Segment-Market Engineering Measurements
  • Cable Segment-Forecast by Number of Subscribers
  • Cable Segment-Subscriber Share Analysis by Company
  • Cable Segment-Forecast by Number of Titles Streamed
  • Cable Segment-Titles Streamed Share Analysis by Company
6. IPTV Segment
  • IPTV Segment-Market Engineering Measurements
  • IPTV Segment-Forecast by Number of Subscribers
  • IPTV Segment-Subscriber Share Analysis by Company
  • IPTV Segment-Forecast by Number of Titles Streamed
  • IPTV Segment-Titles Streamed Share Analysis by Company
7. DTH/Satellite Segment
  • DTH/Satellite Segment-Market Engineering Measurements
  • DTH/Satellite Segment-Forecast by Number of Subscribers
  • DTH/Satellite Segment-Subscriber Share Analysis by Company
  • DTH/Satellite Segment-Forecast by Number of Titles Streamed
  • DTH/Satellite Segment-Titles Streamed Share Analysis by Company
8. Internet Segment
  • Internet Segment-Market Engineering Measurements
  • Internet Segment-Forecast by Number of Subscribers
  • Internet Segment-Subscriber Share Analysis by Company
  • Internet Segment-Forecast by Number of Titles Streamed
  • Internet Segment-Titles Streamed Share Analysis by Company
9. The Last Word
  • Legal Disclaimer
10. Appendix
  • Market Engineering Methodology
  • List of Exhibits
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