LBS Market in China 2016-2020 - Product Image

LBS Market in China 2016-2020

  • ID: 3642699
  • Report
  • Region: China
  • 58 pages
  • TechNavio
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

1 of 5

FEATURED COMPANIES

  • AccuWeather
  • China Mobile
  • Jiepang
  • NetEase
  • SINA
  • Tencent
  • MORE
About LBS Market in China

LBS use the location of a mobile device to provide information through a mobile network. GPS delivers location information anywhere around the globe for outdoor environments. For indoor environments, technologies such as Wi-Fi, wireless local area network (WLAN) modems, radio frequency identification (RFID) tags, ultrasound, infrared, and Bluetooth low energy (BLE) provide content information.

The location of a device is determined by localization, which is based on the user's information such as navigation data, lifestyle, shopping habits, social networking activities, and use of public transportation. Location-enabled mobile devices include smartphones, tablets, and the devices fitted in vehicles. LBS provide useful information regarding ongoing local events, shopping, and location-based entertainment options. In addition, LBS have become an essential component of the marketing strategies and monitoring systems of small businesses.

The analysts forecast the LBS market in China to grow at a CAGR of 46.85% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the LBS market in China for 2015-2020.

The market is divided into the following segments based on technology:

- Indoor LBS
- Outdoor LBS

The report, LBS Market in China 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

- Alibaba Group (Norinco Group)
- Baidu (IndoorAtlas)
- Dianping
- NavInfo
- Tencent

Other prominent vendors

- AccuWeather
- AutoNavi
- China Mobile
- DecaWave
- Jiepang
- Momo
- NetEase
- Qieke
- Sensewhere
- SINA
- Sky-Mobi
- Telenav
- ZettaMobile
- ZTE

Market drivers

- Popularity of mobile commerce
- For a full, detailed list, view the full report

Market challenges

- Privacy and security concerns
- For a full, detailed list, view the full report

Market trends

- Growing popularity of proximity-based mobile advertising among enterprises
- For a full, detailed list, view the full report

Key questions answered in this report

- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
READ MORE
Note: Product cover images may vary from those shown
2 of 5

FEATURED COMPANIES

  • AccuWeather
  • China Mobile
  • Jiepang
  • NetEase
  • SINA
  • Tencent
  • MORE
PART 01: Executive summary
  • Highlights
PART 02: Scope of the report
  • Market overview
  • Top-vendor offerings
PART 03: Market research methodology
  • Research methodology
  • Economic indicators
PART 04: Introduction
  • Key market highlights
PART 05: Market landscape
  • Market overview
  • Market size and forecast
  • Five forces analysis
PART 06: Market segmentation by technology
  • Market size and forecast
PART 07: Outdoor LBS market segmentation by application
  • Market size and forecast
PART 08: Market drivers

PART 09: Impact of drivers

PART 10: Market challenges

PART 11: Impact of drivers and challenges

PART 12: Market trends

PART 13: Vendor landscape
  • Competitive scenario
  • Mergers and acquisitions
  • Alibaba Group
  • Baidu
  • Dianping
  • NavInfo
  • Tencent
  • Other prominent vendors
PART 14: Appendix
  • List of abbreviations
PART 15: About the Author

List of Exhibits

Exhibit 01: Service offerings
Exhibit 02: LBS value chain
Exhibit 03: Benefits of LBS
Exhibit 04: LBA value chain
Exhibit 05: Benefits of location data with respect to mobile marketing and advertising
Exhibit 06: Digital market statistics of China 2014
Exhibit 07: Application usage in mobile devices
Exhibit 08: Device usage by digital consumers per week
Exhibit 09: Average time spent on online applications
Exhibit 10: LBS market in China 2015-2020 ($ billions)
Exhibit 11: Five forces analysis
Exhibit 12: LBS market in China by technology 2015-2020 ($ billions)
Exhibit 13: Indoor LBS market in China 2015-2020 ($ millions)
Exhibit 14: Outdoor LBS market in China 2015-2020 ($ billions)
Exhibit 15: Outdoor LBS market segmentation by application 2015-2020 ($ millions)
Exhibit 16: LBS market in China by location-based search and advertising 2015-2020 ($ billions)
Exhibit 17: LBS market in China by location-based tracking 2015-2020 ($ millions)
Exhibit 18: LBS market in China by location-based navigation 2015-2020 ($ millions)
Exhibit 19: LBS market in China by location-based infotainment 2015-2020 ($ millions)
Exhibit 20: LBS market in China by analytics 2015-2020 ($ millions)
Exhibit 21: LBS market in China by location-based games and augmented reality 2015-2020 ($ millions)
Exhibit 22: Mobile commerce sales growth in 2015
Exhibit 23: Impact of drivers
Exhibit 24: Impact of drivers and challenges
Exhibit 25: Alibaba Group: Segmentation by revenue 2015
Exhibit 26: Baidu: Product categories
Exhibit 27: Baidu: Geographical segmentation by revenue 2014
Exhibit 28: NavInfo: Business segmentation
Note: Product cover images may vary from those shown
3 of 5

Loading
LOADING...

4 of 5

FEATURED COMPANIES

  • AccuWeather
  • China Mobile
  • Jiepang
  • NetEase
  • SINA
  • Tencent
  • MORE
New Report Released: - LBS Market in China 2016-2020

The author of the report recognizes the following companies as the key players in the LBS Market in China: Alibaba Group (Norinco Group), Baidu (IndoorAtlas), Dianping, NavInfo, and Tencent.

Other Prominent Vendors in the market are: AccuWeather, AutoNavi, China Mobile, DecaWave, Jiepang, Momo, NetEase, Qieke, Sensewhere, SINA, Sky-Mobi, Telenav, ZettaMobile, and ZTE.

Commenting on the report, an analyst from the research team said: “LBS enable retailers to offer a personalized shopping experience based on location data and behavioral insights. Proximity-based mobile marketing or advertising provides numerous business opportunities and improves customer experience and engagement. In terms of LBS, push marketing is gaining more popularity compared to pull marketing. Depending on the user's location, useful information (such as the nearest restaurants, shopping malls, bars, and lounges) is delivered to people through the proximity marketing service.”

According to the report, China is the largest mobile market in the world. Its infrastructure players Huawei and ZTE have a significant presence overseas, particularly in regions such as Africa. Mobile commerce has led to the rapid growth of mobile advertising. For instance, the Alibaba Group is expanding its e-commerce sales in other BRIC nations through AliExpress. Venue owners and brands are assessing the network capabilities of mobile devices to improve customer experience and engagement. Therefore, the adoption of indoor LBS and LBM is increasing among brands and retailers in China.

Further, the report states that while using LBS, people end up giving out details such as the places they visit, the people they meet, and the events they attend. Such information can be obtained illegally and misused. Therefore, many people are apprehensive about sharing their information with LBS providers.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Note: Product cover images may vary from those shown
5 of 5
- Alibaba Group (Norinco Group)
- Baidu (IndoorAtlas)
- Dianping
- NavInfo
- Tencent
- AccuWeather
- AutoNavi
- China Mobile
- DecaWave
- Jiepang
- Momo
- NetEase
- Qieke
- Sensewhere
- SINA
- Sky-Mobi
- Telenav
- ZettaMobile
- ZTE.
Note: Product cover images may vary from those shown
6 of 5
Note: Product cover images may vary from those shown
Adroll
adroll