Taiwanese Mobile Payments: Consumer Preference and Behavior Analysis

  • ID: 3642774
  • Report
  • Region: Taiwan
  • 24 Pages
  • Market Intelligence & Consulting Institute (MIC)
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Consumers' Perceptions of Mobile Payments Growing Strong
Driven by passion and efforts made by many global companies to use mobile payments, there are an increasing number of Taiwanese companies rushing into the arena and launching corresponding services.

This report provides an overview of statistical outcomes of a survey conducted to find out preferences and attitudes of Taiwanese mobile payment users and non-users towards mobile payments; examines the satisfaction levels of mobile payment users in an attempt to provide a demand-side analysis of mobile payments in Taiwan.

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1. Development of the Taiwanese Mobile Payment Market
1.1 Research Methods and Participants
1.2 Analysis of Taiwan Consumer Mobile Payment Preferences
1.2.1 Preferred Payment Method by Transaction Type
1.2.2 Mobile Payment Distribution by Age Group
1.2.3 Intention and Preferred Payment Methods
1.2.4 Consumer Preferences by Security Identification Method
1.2.5 Influence Factors of Mobile Payments

2. User Experience Analysis
2.1 Purchase Times and Amounts of Mobile Payments

3.Conclusion

- Finding #1: Consumers' Perceptions of Mobile Payments Growing Strong
- Finding #2: Millennial Consumers to Change the World of Mobile Payments in Taiwan
- Finding #3: Security Remains a Key Concern for Mobile Payment Users and Non-users
- Finding #4: Core Users Contribute Nearly 50% of Taiwan's Mobile Payment Market

- Appendix
- Glossary of Terms
- List of Companies

List of Tables

Table 1: Taiwanese Mobile Payment User Distribution by Age, 2014-2015
Table 2: Taiwanese Mobile Payment User Distribution by Living Area, 2014-2015
Table 3: Taiwanese Mobile Payment Users' and Non-users' Intention to Use Mobile Payments as the Main Form of Payment
Table 4: Taiwan Consumer Intention to Use Mobile Payments Instead of Cash or Credit/Debit Cards
Table 5: Taiwan Consumer Preferred Mobile Payment Method by Transaction Type
Table 6: Taiwan Consumer Preferred Mobile Payment Method by Security Identification Type
Table 7: Taiwan Consumer Willingness to Start or Continue Using Mobile Payments in the Future
Table 8: Possible Influence Factors of Consumers' Mobile Payment Adoption
Table 9: Consumer Preference of In-Store Mobile Payments

List of Figures

Figure 1: Purchase Times and Amounts of Taiwanese Mobile Payment Users
Figure 2: Maximum Single Mobile Payment Amounts, 2014 vs. 2015
Figure 3: Most Recent Mobile Payment Time Periods
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- Alipay
- Tenpay

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