India Laundry Care Market Outlook, 2021

  • ID: 3643993
  • Report
  • Region: India
  • 129 pages
  • Bonafide Research
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Laundry Care Market in India Will Witness a Gradual Shift Towards High-Value Premium Products.

FEATURED COMPANIES

  • Dabur India Limited
  • Marico Limited
  • Nirma Limited
  • MORE
This report gives an in-depth analysis of laundry care market in India which includes detergents and fabric care. Even during an economic slowdown, people continue to purchase laundry products, and in emerging economies like India, where standards of living are on the rise, the market is growing. The detergent market in India is in maturity stage with high penetration levels and fabric care is in a preliminary stage. Due to higher population, rising urbanization and increasing levels of income and consumption, the overall growth of the laundry care industry has been at a healthy rate from last five years. The one compliment which every Indian housewife craves is earning the respect and appreciation of the family by providing a solution that helps them enhance the life of delicate clothes. Due to such societal custom, fabric whiteners are already popular among Indian consumers.

According to “India Laundry Care Market Outlook, 2021”, the overall laundry care industry is growing with a CAGR of more than 10% from the last five years. Detergents generate majority of the revenue sales in the laundry care market whereas fabric care is growing fast. Detergents are available in three forms namely powder detergent, bar detergent and liquid detergent. Powder detergents are widely accepted by Indian consumers. Even though detergent bars are still used in rural areas, they are fast disappearing from the market because of ineffectiveness. Liquid detergent is a new category in the Indian market and was created by Hindustan Unilever in 2013 with the launch of country’s first liquid detergent. Although powder detergents are most commonly used because of their stability, eco-feasibility and long lasting properties, liquid detergents will see robust growth in the forecast period.

HUL, Rohit Surfactants, P&G, Nirma and Jyothy Laboratories are the major players in the organized detergent market. Ghari, Surf Excel, Active Wheel, Rin, Tide, Nirma, Ariel, Mr. White and Henko are the well-known brands operating in this category. On the basis of pricing, organized detergent market can be further divided into three categories such as popular (economy), mid-range and premium. On the other hand, fabric care is broadly divided into two segments namely fabric whiteners and fabric conditioners. Fabric whiteners generate majority of the market revenues whereas fabric conditioners have very less contribution. Various companies in the category include Jyothy Laboratories, Godrej, Wipro, HUL, Dabur, Marico and Reckitt Benckiser. In the forecast period, rural market will be the major focus for fabric whitening manufacturers as urban consumers are now upgrading to premium detergents which do not require any additional whitener. Fabric conditioners are already growing at a healthy rate from last five years and the market is further anticipated to register robust CAGR in the forecast period. Detergent manufacturers, who are planning to diversify, are also focusing more on this category rather than fabric whiteners.

Key Categories Covered

Detergent
  • Powder
  • Bar
  • Liquid
Fabric Care
  • Fabric Whiteners
  • Fabric Conditioners
“India Laundry Care Market Outlook, 2021” discusses the following aspects of laundry care in India:

The report gives an in-depth understanding of laundry care market in India:
  • Global Laundry Care Market Outlook
  • India Laundry Care Market Outlook
  • India Laundry Care Market Size & Forecast
  • India Laundry Care Market Segmental Analysis: By Company, By Brand, By Category
  • India Detergent Market Outlook
  • India Detergent Market Size & Forecast
  • India Powder Detergent Market Size & Forecast
  • India Bar Detergent Market Size & Forecast
  • India Liquid Detergent Market Size & Forecast
  • India Detergent Market Segmental Analysis: By Region, By Product Type
  • India Organized Detergent Market Size & Forecast
  • India Popular Detergent Market Size & Forecast
  • India Mid-range Detergent Market Size & Forecast
  • India Premium Detergent Market Size & Forecast
  • India Organized Detergent Market Segmental Analysis: By Company, By Brand, By Sub-Category
  • India Unorganized Detergent Market Size & Forecast
  • India Fabric Care Market Outlook
  • India Fabric Care Market Size & Forecast
  • India Fabric Care Market Segmental Analysis: By Company, By Brand, By Segment
  • India Fabric Whitener/Blue Market Size & Forecast
  • India Fabric Whitener/Blue Market Segmental Analysis: By Brand, By Demographic Area
  • India Fabric Conditioner/Softener Market Size & Forecast
  • India Fabric Conditioner/Softener Market Segmental Analysis: By Brand, By Demographic Area
  • Product, Price and Variant Analysis of Powder Detergent, Bar Detergent, Liquid Detergent, Fabric Whitener/Blue and Fabric Conditioner/Softener
  • The key vendors in this market space
  • Competitive Landscape & Strategic Recommendations
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology

The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of laundry care products in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Dabur India Limited
  • Marico Limited
  • Nirma Limited
  • MORE
1. Executive Summary
2. Global Laundry Care Market Outlook
3. India Laundry Care Market Outlook
3.1. Market Size By Value
3.2. Market Share
3.2.1. By Company
3.2.2. By Brand
3.2.3. By Category
3.3. India Detergent Market Outlook
3.3.1. Market Size By Value
3.3.1.1. Overall Market
3.3.1.2. Powder Detergent Market
3.3.1.3. Bar Detergent Market
3.3.1.4. Liquid Detergent Market
3.3.2. Market Share
3.3.2.1. By Region
3.3.2.2. By Product Type
3.3.3. India Organized Detergent Market Outlook
3.3.3.1. Market Size By Value
3.3.3.1.1. Overall Market
3.3.3.1.2. Popular Detergent Market
3.3.3.1.3. Mid-range Detergent Market
3.3.3.1.4. Premium Detergent Market
3.3.3.2. Market Share
3.3.3.2.1. By Company
3.3.3.2.2. By Brand
3.3.3.2.3. By Sub-Category
3.3.4. India Unorganized Detergent Market Outlook
3.4. India Fabric Care Market Outlook
3.4.1. Market Size By Value
3.4.2. Market Share
3.4.2.1. By Company
3.4.2.2. By Brand
3.4.2.3. By Segment
3.4.3. India Fabric Whitener/Blue Market Outlook
3.4.3.1. Market Size By Value
3.4.3.2. Market Share
3.4.3.2.1. By Brand
3.4.3.2.2. By Demographic Area
3.4.4. India Fabric Conditioner/Softener Market Outlook
3.4.4.1. Market Size By Value
3.4.4.2. Market Share
3.4.4.2.1. By Brand
3.4.4.2.2. By Demographic Area
3.4.5. Recent Developments
4. Product, Price and Variant Analysis
4.1. Powder Detergent
4.2. Bar Detergent
4.3. Liquid Detergent
4.4. Fabric Whitener/Blue
4.5. Fabric Conditioner/Softener
5. India Economic Snapshot
6. Raw Material
7. Manufacturing Process
8. Channel Partner Analysis
9. India Laundry Care Market Dynamics
9.1. Key Drivers
9.2. Key Challenges
10. Competitive Landscape
10.1. Porters Five Forces
10.2. Company Profiles
10.2.1. Hindustan Unilever Limited
10.2.2. Procter & Gamble Home Products Ltd.
10.2.3. Rohit Surfactants Private Limited
10.2.4. Nirma Limited
10.2.5. Jyothy Laboratories Limited
10.2.6. Godrej Consumer Products Ltd.
10.2.7. Reckitt Benckiser (India) Ltd.
10.2.8. Marico Limited
10.2.9. Wipro Consumer Care and Lighting Ltd.
10.2.10. Pidilite Industries Limited
10.2.11. Dabur India Limited
11. Strategic Recommendations
12. Disclaimer

List of Figures:
Figure-1: Global Laundry Care Market Size - By Value 2010-2015 (USD Billion)
Figure-2: Global Laundry Care Market Size Forecast - By Value 2016F-2021F (USD Billion)
Figure-3: India Laundry Care Market Size - By Value 2010-2015 (INR Crore)
Figure-4: India Laundry Care Market Size Forecast - By Value 2016F-2021F (INR Crore)
Figure-5: India Laundry Care Market Share - By Company 2015 & 2021F
Figure-6: India Laundry Care Market Share - By Brand 2015 & 2021F
Figure-7: India Laundry Care Market Share - By Category 2015 & 2021F
Figure-8: India Detergent Market Size - By Value 2010-2015 (INR Crore)
Figure-9: India Detergent Market Size Forecast - By Value 2016F-2021F (INR Crore)
Figure-10: India Powder Detergent Market Size - By Value 2010-2015 (INR Crore)
Figure-11: India Powder Detergent Market Size Forecast - By Value 2016F-2021F (INR Crore)
Figure-12: India Bar Detergent Market Size - By Value 2010-2015 (INR Crore)
Figure-13: India Bar Detergent Market Size Forecast - By Value 2016F-2021F (INR Crore)
Figure-14: India Liquid Detergent Market Size & Forecast - By Value 2014-2021F (INR Crore)
Figure-15: India Detergent Market Share - By Region 2015 & 2021F
Figure-16: India Detergent Market Share - By Product Type 2015 & 2021F
Figure-17: India Organized Detergent Market Size - By Value 2010-2015 (INR Crore)
Figure-18: India Organized Detergent Market Size Forecast - By Value 2016F-2021F (INR Crore)
Figure-19: India Popular Detergent Market Size - By Value 2010-2015 (INR Crore)
Figure-20: India Popular Detergent Market Size Forecast - By Value 2016F-2021F (INR Crore)
Figure-21: India Mid-range Detergent Market Size - By Value 2010-2015 (INR Crore)
Figure-22: India Mid-range Detergent Market Size Forecast - By Value 2016F-2021F (INR Crore)
Figure-23: India Premium Detergent Market Size - By Value 2010-2015 (INR Crore)
Figure-24: India Premium Detergent Market Size Forecast - By Value 2016F-2021F (INR Crore)
Figure-25: India Organized Detergent Market Share - By Company 2015 & 2021F
Figure-26: India Organized Detergent Market Share - By Brand 2015 & 2021F
Figure-27: India Organized Detergent Market Share - By Sub-Category 2015 & 2021F
Figure-28: India Unorganized Detergent Market Size - By Value 2010-2015 (INR Crore)
Figure-29: India Unorganized Detergent Market Size Forecast - By Value 2016F-2021F (INR Crore)
Figure-30: India Fabric Care Market Size - By Value 2010-2015 (INR Crore)
Figure-31: India Fabric Care Market Size Forecast - By Value 2016F-2021F (INR Crore)
Figure-32: India Fabric Care Market Share - By Company 2015 & 2021F
Figure-33: India Fabric Care Market Share - By Brand 2015 & 2021F
Figure-34: India Fabric Care Market Share - By Segment 2015 & 2021F
Figure-35: India Fabric Whitener/Blue Market Size - By Value 2010-2015 (INR Crore)
Figure-36: India Fabric Whitener/Blue Market Size Forecast - By Value 2016F-2021F (INR Crore)
Figure-37: India Fabric Whitener/Blue Market Share - By Brand 2015 & 2021F
Figure-38: India Fabric Whitener/Blue Market Share - By Demographic Area 2015 & 2021F
Figure-39: India Fabric Conditioner/Softener Market Size - By Value 2010-2015 (INR Crore)
Figure-40: India Fabric Conditioner/Softener Market Size Forecast - By Value 2016F-2021F (INR Crore)
Figure-41: India Fabric Conditioner/Softener Market Share - By Brand 2015 & 2021F
Figure-42: India Fabric Conditioner/Softener Market Share - By Demographic Area 2015 & 2021F
Figure-43: Manufacturing Process of Detergents
Figure-44: Manufacturing Process of Fabric Conditioners
Figure-45: Distribution channel followed by manufacturers of laundry care products in India

List of Tables:
Table-1: Product, Price and Variant Analysis of Powder Detergents in India (Price/1kg)
Table-2: Product, Price and Variant Analysis of Bar Detergents in India (Price/100gm)
Table-3: Product, Price and Variant Analysis of Liquid Detergents in India (Price/1 litre)
Table-4: Product, Price and Variant Analysis of Fabric Whiteners/Blue in India (Price/200ml)
Table-5: Product, Price and Variant Analysis of Fabric Conditioners/Softeners in India (Price/200ml)
Table-6: India Economic Profile - 2014
Table-7: Product Portfolio of Hindustan Unilever Limited in detergent market
Table-8: Product Portfolio of Hindustan Unilever Limited in fabric care market
Table-9: Key Facts of Hindustan Unilever Limited
Table-10: Product Portfolio of Procter & Gamble Home Products Ltd. in detergent market
Table-11: Key Facts of Procter & Gamble Home Products Ltd.
Table-12: Product Portfolio of Rohit Surfactants Private Limited in detergent market
Table-13: Key Facts of Rohit Surfactants Private Limited
Table-14: Product Portfolio of Nirma Limited in detergent market
Table-15: Key Facts of Nirma Limited
Table-16: Product Portfolio of Jyothy Laboratories Limited in detergent market
Table-17: Product Portfolio of Jyothy Laboratories Limited in fabric care market
Table-18: Key Facts of Jyothy Laboratories Limited
Table-19: Product Portfolio of Godrej Consumer Products Ltd. in fabric care market
Table-20: Key Facts of Godrej Consumer Products Ltd.
Table-21: Product Portfolio of Reckitt Benckiser (India) Ltd. in fabric care market
Table-22: Key Facts of Reckitt Benckiser (India) Ltd.
Table-23: Product Portfolio of Marico Limited in fabric care market
Table-24: Key Facts of Marico Limited
Table-25: Product Portfolio of Wipro Consumer Care and Lighting Ltd. in fabric care market
Table-26: Key Facts of Wipro Consumer Care and Lighting Ltd.
Table-27: Product Portfolio of Pidilite Industries Limited in fabric care market
Table-28: Key Facts of Pidilite Industries Limited
Table-29: Product Portfolio of Dabur India Limited in fabric care market
Table-30: Key Facts of Dabur India Limited
Note: Product cover images may vary from those shown
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  • Hindustan Unilever Limited
  • Procter & Gamble Home Products Ltd.
  • Rohit Surfactants Private Limited
  • Nirma Limited
  • Jyothy Laboratories Limited
  • Godrej Consumer Products Ltd.
  • Reckitt Benckiser (India) Ltd.
  • Marico Limited
  • Wipro Consumer Care and Lighting Ltd.
  • Pidilite Industries Limited
  • Dabur India Limited
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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