Egypt eMarketing Insights 2016 (Online Advertising Study)

  • ID: 3645145
  • Report
  • Region: Egypt
  • 425 Pages
  • e-Marketing Egypt
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The First Study About Online Advertising in Egypt
This is the only insightful report about e-marketing in Egypt. The report provides full fledge insights covering main five sections:

1. Users' Profile: this section provides detailed profiling of internet users in Egypt. It relies mainly on Facebook data considering the fact of being the largest online platform in Egypt and use by more than 50% of the internet users in Egypt.

2. General Usage Insights: this section provides insights on the general internet usage and specifically for Facebook usage. The finding of this section ranges from the views, purpose and usage patterns of the internet and Facebook, but it also will give specific insights of users' interaction with Facebook pages.

3. Interaction to online Ads: this section provides - for the first time in Egypt - specific insights on the users' attitudes towards online Ads, and what (channels / sectors) gains their trust and drives their actions.

4. Totally Trusted Mapping: this section will provide an advanced analysis for each channel / sector mentioned among the totally trusted online Ads

5. Selected Segments' Profile: this section will provide an advanced analysis for selected users segments in terms of demographic segmentation (e.g. male users aged 18 - 24 years) and also in terms of behavioral segmentation (e.g. users who view that they can't live without the Internet).

Methodology:

The report was built using a hybrid methodology combining both secondary data (e.g. data about Facebook users) and also primary data (a survey of 5000+ internet users). And then the compiled data were subject to a sophisticated analysis process the helped to provide full insights supported with 300+ figures and charts availed in this 420+ pages report.
Note: Product cover images may vary from those shown
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Section I: Users’ Profile

1. Facebook Global
- Overview
- Economic Impact
- Top Countries
- - Global
- - Regional

2. Facebook in Egypt
- Overview: Size & Penetration
- Trend: 2010 - 2016
- Users’ Profile: Gender & Age Groups
- Users by Age: Details
- Relationship Status
- Gender Roles
- - Male vs. Female: Age Groups
- - Male vs. Female: Users by Age
- - Male vs. Female: Relationship Status
- Devices Used
- Browsers Used
- Top Pages
- - Top Pages Users’ Profile
- - Users by Location: Egypt vs. Others
- - Users from Egypt:
- - - By Gender
- - - By Age Groups

Section II: General Usage Insights

1. Methodological Notes

2. General Views
- General Attitudes towards the Internet
- Most Frequent Online Activities
- Top Used Social Networking Websites

4. Facebook Usage: General
- Active Time
- Purposes
- Activities
- Devices Used
- Selected Comparisons:
- - Purposes vs. Gender
- - Purposes vs. Age Groups
- - Purposes vs. Devices Used
- - Usage Patterns vs. Gender
- - Usage Patterns vs. Age Groups
- - Usage Patterns vs. Devices Used

5. Facebook Usage: Interaction with Pages
- Reasons to Like
- Reasons to Unlike
- Selected Comparisons:
- - Reasons to Like vs. Gender
- - Reasons to Like vs. Age Groups
- - Reasons to Unlike vs. Gender
- - Reasons to Unlike vs. Age Groups
- Facebook Usage: Breaks from Using Facebook
- Percent of Users Had Taken Breaks Recently
- Reasons to Take Beaks
- - Selected Comparisons:
- - Taking Breaks vs. Gender
- - Taking Breaks vs. Age Groups

Section III: Interaction to Online Ads

1. General Attitudes towards Online Ads: The Positivity-Negativity Funnel
- Eye-catchy
- Would Be Followed
- Credible
- All Over the Place
- Distracting
- Annoying

2. Concluding Remark:
- Percent of Users Never Care About Online Ads
- Trust Patterns:
- - Trust vs. Channels
- - Trust vs. Categories
- - The Totally Trusted Map: 4X4
- Actions Undertaken

3. Specific Insight: Response to Facebook Ads
- Response Rate
- Selected Comparisons:
- - Response to Facebook Ads vs. Gender
- - Response to Facebook Ads vs. Age Groups
- - Response to Facebook Ads vs. Devices Used

Section IV: Details on the Totally Trusted Among Online Ads

1. Totally Trusted Sector: Communication
- Demographic Segmentation for the Users Who Totally Trust the Ads by Communication Sector
- Behavioral Segmentation for the Users Who Totally Trust the Ads by Communication Sector
- Channels Trusted Among Users Who Totally Trust the Ads by Communication Sector
- Actions Undertaken by Users Who Totally Trust the Ads by Communication Sector
- Specific Insight: Reaction to Facebook Ads among Users Who Totally Trust the Ads by Communication Sector

2. Totally Trusted Sector: Technology
- Demographic Segmentation for the Users Who Totally Trust the Ads by Technology Sector
- Behavioral Segmentation for the Users Who Totally Trust the Ads by Technology Sector
- Channels Trusted Among Users Who Totally Trust the Ads by Technology Sector
- Actions Undertaken by Users Who Totally Trust the Ads by Technology Sector
- Specific Insight: Reaction to Facebook Ads among Users Who Totally Trust the Ads by Technology Sector

3. Totally Trusted Sector: Home Appliances
- Demographic Segmentation for the Users Who Totally Trust the Ads by Home Appliances Sector
- Behavioral Segmentation for the Users Who Totally Trust the Ads by Home Appliances Sector
- Channels Trusted Among Users Who Totally Trust the Ads by Home Appliances Sector
- Actions Undertaken by Users Who Totally Trust the Ads by Home Appliances Sector
- Specific Insight: Reaction to Facebook Ads among Users Who Totally Trust the Ads by Home Appliances Sector

4. Totally Trusted Sector: Food & Beverages
- Demographic Segmentation for the Users Who Totally Trust the Ads by Food & Beverages Sector
- Behavioral Segmentation for the Users Who Totally Trust the Ads by Food & Beverages Sector
- Channels Trusted Among Users Who Totally Trust the Ads by Food & Beverages Sector
- Actions Undertaken by Users Who Totally Trust the Ads by Food & Beverages Sector
- Specific Insight: Reaction to Facebook Ads Among Users Who Totally Trust the Ads by Food & Beverages Sector

5. Totally Trusted Channel: Search Engines
- Demographic Segmentation for the Users Who Totally Trust the Ads Displayed in Search Results
- Behavioral Segmentation for the Users Who Totally Trust the Ads Displayed in Search Results
- Sectors Trusted Among Users Who Totally Trust the Ads Displayed in Search Results
- Actions Undertaken by Users Who Totally Trust the Ads Displayed in Search Results
- Specific Insight: Reaction to Facebook Ads Among Users Who Totally Trust the Ads Displayed in Search Results

6. Totally Trusted Channel: Social Media
- Demographic Segmentation for the Users Who Totally Trust the Ads Displayed in Social Media
- Behavioral Segmentation for the Users Who Totally Trust the Ads Displayed in Social Media
- Sectors Trusted Among Users Who Totally Trust the Ads Displayed in Social Media
- Actions Undertaken by Users Who Totally Trust the Ads Displayed in Social Media
- Specific Insight: Reaction to Facebook Ads Among Users Who Totally Trust the Ads Displayed in Social Media

7. Totally Trusted Channel: Mobile Text Messages (SMS)
- Demographic Segmentation for the Users Who Totally Trust the Ads Delivered in SMS
- Behavioral Segmentation for the Users Who Totally Trust the Ads Delivered in SMS
- Sectors Trusted Among Users Who Totally Trust the Ads Delivered in SMS
- Actions Undertaken by Users Who Totally Trust the Ads Delivered in SMS
- Specific Insight: Reaction to Facebook Ads Among Users Who Totally Trust the Ads Delivered in SMS

8. Totally Trusted Channel: Online Video (in-video)
- Demographic Segmentation for the Users Who Totally Trust the Ads Displayed in Online Video
- Behavioral Segmentation for the Users Who Totally Trust the Ads Displayed in Online Video
- Sectors Trusted Among Users Who Totally Trust the Ads Displayed in Online Video
- Actions Undertaken by Users Who Totally Trust the Ads Displayed in Online Video
- Specific Insight: Reaction to Facebook Ads Among Users Who Totally Trust the Ads Displayed in Online Video

Section V: Selected Segments Profile

1. Demographic Segments (Full Analysis per Segment)
- Male Users; aged 18 - 24
- Female Users; aged 18 - 24
- Male users; aged 25 - 34
- Female Users; aged 25 - 34
- Male Users; aged 35 +
- Female Users; aged 35 +

2. Behavioral Segmentation (Full Analysis per Segment)
- Internet Savvy
- Social Media Savvy
- Highly Engaged Users
- Opportunity Seekers
- Communicators
- Socializers
- Expressers
- Breakers
- Unlikers
- Credibility Believers
- Ad Clickers
- Ad Resistant Users
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