Connected Consumer Survey 2016: Mobile Services and Devices in Europe, South Korea and the USA

  • ID: 3645644
  • Report
  • Region: Europe, South Korea, United States
  • 34 pages
  • Analysys Mason Group
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Prepaid and SIM-Only Plans are Collectively Related to Smartphone Distribution
"In Western Europe, consumers are moving away from prepaid plans, but they are largely undecided as to whether they will migrate to handset-bundled contracts or SIM-only plans."

This report focuses on aspects of Connected Consumer Survey that relate to the behaviour, preferences and plans of mobile users in Europe, South Korea and the USA. In particular, it focuses on respondents’ usage of mobile services and devices.

This report focuses on aspects of the Connected Consumer Survey that relate to the behaviour, preferences and plans of mobile users in Europe, South Korea and the USA. In particular, it focuses on respondents’ usage of mobile services and devices. This part of the survey was conducted in association with Survey Sampling International (SSI).

The research was conducted in July and August 2016. The survey groups were chosen to be demographically representative of the broader online consumer population. We set quotas on age, gender and employment status to that effect. There were a minimum of 1000 respondents per country, The total sample size was 8270 respondents.

This report:
- assesses the strength that operators have as smartphone sales channels and how this relates to consumers’ choice of tariffs
- identifies which tariff types (for example, handset-bundled contracts, prepaid or SIM-only) consumers are moving towards
- analyses the impact that 4G is having on mobile users’ spend and engagement with their smartphones
- discusses the effects that 4G has on customer satisfaction in terms of data speed and data allowances
- provides insight into the activities that drive engagement time on smartphones, and the role that smartphones play in video and pay-TV consumption.

SURVEY DATA COVERAGE

The research was conducted in July and August 2016. The survey groups were chosen to be demographically representative of the broader online consumer population. We set quotas on age, gender and employment status to that effect. There were a minimum of 1000 respondents per country, The total sample size was 8270 respondents.

Key Questions Answered in this Report
- How strong are operators as smartphone sales channels and how does this relate to consumers’ choice of tariffs?
- Which tariff types (for example, handset-bundled contracts, prepaid or SIM-only) are consumers moving towards?
- What impact does 4G have on mobile users’ spend and engagement with their smartphones?
- What is the effect of 4G on customer satisfaction in terms of data speed and data allowances?
- Which activities drive engagement time on smartphones, and what is the role of smartphones in video and pay-TV consumption?

GEOGRAPHICAL COVERAGE

- France
- Germany
- Poland
- South Korea
- Spain
- Turkey
- United Kingdom
- USA

Who Should Read this Report
- Operator-based strategy executives and marketing managers who are interested in understanding consumer market trends, the role of operators as smartphone distribution channels, and the impact of differing approaches to pricing in the market.
- Market intelligence and research executives in service providers that are responsible for understanding end-user trends and supporting business units in identifying and addressing new opportunities.
- Equipment/device manufacturers and software providers that want to identify end-user trends in service and device usage and help their operator customers to improve their ability to address market opportunities.

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Executive Summary
Operators’ Role as Smartphone Channels
Smartphone Usage and Spend On 4G Networks
Video Consumption on Smartphones
Methodology and Panel Information
About the Authors

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- France
- Germany
- Poland
- South Korea
- Spain
- Turkey
- United Kingdom
- USA
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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