The demand for ecommerce services in emerging Asia–Pacific (EMAP) is significant. Already one in every four Malaysian respondents make online purchases more than once per month. In Indonesia, it is one in every five respondents.
This report focuses on aspects of the Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in the emerging Asia–Pacific (EMAP) region. In particular, it focuses on respondents’ usage of over-thetop (OTT) communications and digital economy services. This part of the survey was conducted in association with On Device Research.
The research was conducted in July and August 2015. The survey groups were chosen to be representative of the mobile-Internetusing population in the region. We set quotas on age, gender and employment status to that effect. There were a minimum of 750 respondents per country, and 1500 respondents in the region.
- identifies which communication apps are used most in EMAP
- discusses the ways in which consumers balance OTT communications with traditional services
- highlights the main payment mechanisms for ecommerce in EMAP
- provides insight into the organisations that consumers in the region are most willing to trust
- analyses the trends in operator-led mobile money usage in EMAP
- examines whether single sign-on and identity management services represent an opportunity for operators in the region.
SURVEY DATA COVERAGE
The research was conducted in July and August 2015. The survey groups were chosen to be representative of the mobile-Internet-using population in the region. We set quotas on age, gender and employment status to that effect. There were a minimum of 750 respondents per country, and 1500 respondents in the region.
Key Questions Answered in this Report
- Which OTT communications apps are used most in EMAP?
- How do EMAP consumers balance OTT communications with traditional services?
- What are the main payment mechanisms for e-commerce in EMAP?
- Which organisations are consumers in EMAP most willing to trust with their personal data?
- What are the trends in operator-led mobile money service usage in EMAP?
- Do single sign-on and identity management services represent an opportunity for operators in the region?
Who Should Read This Report
- Operator-based strategy executives and marketing managers who are interested in understanding consumer market trends, and the changing
role of operators as communications and digital service providers.
- Market intelligence and research executives in service providers that are responsible for understanding end-user trends and supporting business
units in identifying and addressing new opportunities in mobile communications, e-commerce, payments, and identity management.
- Equipment/device manufacturers and software providers that want to identify end-user trends in service and device usage and help their operator customers to better address market opportunities in mobile services and services related to e-commerce and payments.