Smart Home: CSPs' Operational Advantages, Strategic Incentives and Business Models

  • ID: 3645690
  • Report
  • 41 pages
  • Analysys Mason Group
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$116 Billion: The Cumulative Value to Service Providers of the Smart Home Opportunity Between 2016 and 2020
"The smart home market is highly competitive but represents a large and attractive opportunity for CSPs that can exploit their inherent operational advantages."

The smart home market is attractive for communications service providers (CSPs), but highly competitive – many types of players (original equipment manufacturers (OEMs), utility companies, retailers, home security companies and others) are trying to capture value from the opportunity.

This report identifies the unique capabilities that CSPs can bring to the smart home market, and what their strongest motivations are for pursuing this opportunity.

This report identifies the unique capabilities that communications service providers (CSPs) can bring to the smart home market, and what their strongest motivations are for pursuing this opportunity.

The report is structured in three sections:
- The first section explores the advantages that CSPs have compared to other players in this market.
- The second section examines the commercial and strategic motivations that may drive CSPs to pursue the smart home opportunity.
- The third section highlights some of the business models in the smart home market that CSPs can adopt.

The appendix includes:
- a taxonomy of the smart home market
- a tabulation of various CSPs’ smart home services.

This report:

- assesses the smart home market opportunity and whether it is significant enough for CSPs to get involved
- analyses the advantages that CSPs have over other types of players in the smart home market that may lend them a competitive advantage
- outlines the emerging business models for CSPs, and possible new use cases and business models.

Key Questions Answered in This Report
- Is the smart home market opportunity significant enough for CSPs to get involved?
- What advantages do CSPs have over other types of players in the smart
home market that may lend them a competitive advantage?
- What are the emerging business models for CSPs, and what new use cases and business models are possible?

Who Should Read This Report
- Strategy executives, and directors and managers within fixed or mobile network operators that have launched, or are considering launching,
smart home initiatives.
- Strategy executives from non-telco smart home service providers who want to understand how telcos will pursue the smart home opportunity and industry experts and observers who wish to understand CSPs’ smarthome strategies.

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Executive Summary
Operational Advantages
Strategic Incentives
Business Models
Appendices
About the Author

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