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Analytics in Customer Care: Application Areas that Enable CSPs to Deliver Personalised Interaction

  • ID: 3651963
  • Company Profile
  • 8 pages
  • Analysys Mason Group
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"CSPs need to deploy analytics-driven solutions for specific application areas across the customer lifecycle stages to enable them to deliver personalised support and services to their subscribers."

CSPs face an ever-increasing demand for personalised services from their subscribers, but are unable to meet them because of a lack of analytical and automation capabilities. This report focuses on application areas that CSPs can target, across the customer lifecycle, to deliver personalised services to subscribers.

This report:

- analyses the customer lifecycle in terms of deploying analytics solutions with automation capabilities
- provides key recommendations for, and assesses the implications of, deploying such solutions
- highlights five key application areas for CSPs to target in customer care
- assesses different vendor approaches to offering analytics solutions.

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