CSPs face an ever-increasing demand for personalised services from their subscribers, but are unable to meet them because of a lack of analytical and automation capabilities. This report focuses on application areas that CSPs can target, across the customer lifecycle, to deliver personalised services to subscribers.
- analyses the customer lifecycle in terms of deploying analytics solutions with automation capabilities
- provides key recommendations for, and assesses the implications of, deploying such solutions
- highlights five key application areas for CSPs to target in customer care
- assesses different vendor approaches to offering analytics solutions.