Connected Consumer Survey 2016: OTT Communications in Europe, South Korea and the USA

  • ID: 3652170
  • Report
  • Region: Europe, South Korea, United States
  • 31 pages
  • Analysys Mason Group
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Consumers Who Feel Constrained by their Minute Allowance are More Likely to Turn to VoIP
"Operators' generous voice allowances have inhibited VoIP growth so far, but competition from OTT apps such as WhatsApp is likely to increase as the voice calling user experience improves."

This report focuses on aspects of Analysys Mason's annual Connected Consumer Survey that relate to the behaviour, preferences and plans of over-the-top (OTT) communications app users in six countries in Europe, as well as South Korea and the USA.

Operators must understand how and where OTT apps are replacing operators' communications services – and when they are complementary – so that operators can make informed decisions about whether to compete or partner with OTT apps.

This report provides:
recommendations for mobile operators
an overview of the penetration of various OTT communication services by region and country
analysis of the most popular VoIP and OTT messaging apps in specific countries information about:
- OTT messaging services, including adoption and substitution of SMS
- VoIP, including adoption trends by country and age groups, as well as its relationship with call allowances.

This report focuses on aspects of Analysys Mason’s Connected Consumer Survey that relate to the behaviour, preferences and plans of consumers in Europe, South Korea and the USA. In particular, it focuses on respondents’ usage of over-the-top (OTT) communications apps. This part of the survey was conducted in association with Survey Sampling International (SSI).

The research was conducted in July and August 2015. The survey groups were chosen to be demographically representative of the broader online consumer population. We set quotas on age, gender and employment status to that effect. There were a minimum of 1000 respondents per country. The total sample size was 8270 respondents.

SURVEY DATA COVERAGE

The research was conducted in July and August 2015. The survey groups were chosen to be demographically representative of the broader online consumer population. We set quotas on age, gender and employment status to that effect. There were a minimum of 1000 respondents per country. The total sample size was 8270 respondents.

GEOGRAPHICAL COVERAGE

- France
- Germany
- Poland
- South Korea
- Spain
- Turkey
- United Kingdom
- USA

Key Questions Answered in This Report
- Which demographic groups use OTT communication apps in each of the surveyed countries?
- Which OTT apps are most popular in each country?
- How do the different OTT app communities intersect?
- Which features are used most by OTT app consumers?
- How are operators threatened by OTT apps, and how can they protect their services?
- How do messaging and call allowances affect OTT app usage?
- What can operators learn from the success of OTT apps?

Who Should Read This Report
- Operator-based strategy executives and product or marketing managers who are interested in understanding the impact of communications apps on their core business.
- Market intelligence and research executives in service providers that are responsible for understanding end-user trends and supporting business units in identifying and addressing new opportunities.
- Equipment/device manufacturers and software providers that want to identify end-user trends in communications services to either address market opportunities themselves, or to help their operator customers to improve their ability to address these opportunities.

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Executive Summary
Adoption of Communications Apps
Monetising Communication Services
Substitution of Voice and SMS
Methodology and Panel Information
About The Authors

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- France
- Germany
- Poland
- South Korea
- Spain
- Turkey
- United Kingdom
- USA
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