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Work with Me. How to Get People to Buy into Your Ideas

  • ID: 3673030
  • Book
  • John Wiley and Sons Ltd
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′In this magnificently practical book, Simon Dowling unpacks the science of collaboration and makes it an art.′
—Dr Jason Fox, behavioural scientist and best–selling author of How to Lead a Quest


You have ideas. You have projects and initiatives that you need to get off the ground. But here′s the rub — unless you can get others on board, those ideas aren′t going anywhere.

So how do you build willing and enthusiastic support for your ideas—where people work with you, not because they have to, but because they want to? This is the gentle art of buy–in.

Work with Me is your personal guide to creating genuine buy–in around your ideas and initiatives. In this refreshingly simple and entertaining book, author Simon Dowling equips you to master the art of buy–in, by showing you how to:

  • generate support for your ideas regardless of your position
  • capture people′s hearts and foster the right mood for cooperation
  • deal with pushback and resistance
  • turn talk into sustainable action
  • create a culture of buy–in throughout your organisation.

Are you ready to become a champion of buy–in?

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About the author xi

Acknowledgements xiii

Foreword by Sheila Heen xv

Prologue xvii

Part I: Get Ready 1

1 SHIFT: Choose the power of buy–in 3

2 MINDSET: Imagine what’s possible 15

3 CONVICTION: Establish a ‘Big So What’ 31

4 WHO: Think wide, act narrow 43

5 TIMING: Read the conditions, ride the wave 59

6 YOU: Be someone they’ll listen to 71

Part II: Go 93

7 MOOD: Make them feel it 95

8 MIND: Give them a reason 117

9 MOVEMENT: Convert to sustained action 137

Roadmap for buy–in 157

Where to now? 161

Epilogue 163

Notes 165

Index 169

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Simon Dowling
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