Whether you′re a business leader, aspiring entrepreneur, corporate innovator, growth investor, social impact change agent or enterprising student, Design a Better Business is the comprehensive guide to the new tools, skills and mindsets required to master ambiguity and create value from uncertainty.
Design a Better Business introduces readers to the double loop design process, a practical approach to creating and growing value using collaborative and generative practices that anyone can learn and immediately try with their organizations. You′ll learn personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.
With detailed visual guides to over 20 strategic tools and 48 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, Design a Better Business is the most comprehensive and practical guide on how to launch and sustain innovation as a discipline in your organization.
FILLED WITH PERSONAL STORIES AND EXPERIENCES FROM 30 DESIGN PRACTITIONERS AND THOUGHT LEADERS
48 CASE STUDIES
7 CORE SKILLS
Design a better business and the double loop 08
Prepare your team, your environment, and how you work 24
Point of View
Be a rebel, develop your vision, create design criteria 46
Understand your customer, context, and business 82
Learn to ideate, expand your ideas, and select ideas 124
Bring ideasto life, sketch, and make prototypes 152
Find the riskest assumption, experiment, and pivot 180
When and how to scale, Investment Readiness Level 214
Index, the team, and acknowledgments