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Design a Better Business. New Tools, Skills, and Mindset for Strategy and Innovation

  • ID: 3673621
  • Book
  • 272 Pages
  • John Wiley and Sons Ltd
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Whether you′re a business leader, aspiring entrepreneur, corporate innovator, growth investor, social impact change agent or enterprising student, Design a Better Business is the comprehensive guide to the new tools, skills and mindsets required to master ambiguity and create value from uncertainty.

Design a Better Business introduces readers to the double loop design process, a practical approach to creating and growing value using collaborative and generative practices that anyone can learn and immediately try with their organizations. You′ll learn personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.

With detailed visual guides to over 20 strategic tools and 48 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, Design a Better Business is the most comprehensive and practical guide on how to launch and sustain innovation as a discipline in your organization.

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FILLED WITH PERSONAL STORIES AND EXPERIENCES FROM 30 DESIGN PRACTITIONERS AND THOUGHT LEADERS

8 CHAPTERS

48 CASE STUDIES

20 TOOLS

24 DOWNLOADS

7 CORE SKILLS

30 DESIGNERS

36 HACKS

>150 VISUALS

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Introduction

Design a better business and the double loop 08

Prepare

Prepare your team, your environment, and how you work 24

Point of View

Be a rebel, develop your vision, create design criteria 46

Understand

Understand your customer, context, and business 82

Ideate

Learn to ideate, expand your ideas, and select ideas 124

Prototype

Bring ideasto life, sketch, and make prototypes 152

Validate

Find the riskest assumption, experiment, and pivot 180

Scale

When and how to scale, Investment Readiness Level 214

Appendix

Index, the team, and acknowledgments

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Patrick Van Der Pijl
Justin Lokitz
Lisa Kay Solomon
Erik van der Pluijm
Maarten van Lieshout
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