Cellphones are defined as any mobile handsets that incorporate a conventional mobile telephony facility including smartphones. Mobile phone insurance and extended warranties can cover one or more of accidental damage, loss, technical breakdown and theft, as well as airtime abuse. This last provision covers any fraudulent use of a lost or stolen device. Furthermore, increasingly, it is also the case that cellphone cover is being configured to cover other risks such as viral attacks, fraudulent use of e-wallets and accessory items.
The report draws on extensive primary and secondary research covering over 450 organisations involved in the production and distribution of mobile phones including manufacturers, mobile network operators, specialised retailers of consumer electronics, supermarkets and other types of retailer (e.g. department store / variety retailers).
The PartnerBASE™ dataset that accompanies the report logs each of almost 200 schemes for manufacturer, mobile network operator or retailer extended warranties or insurance, showing both the operating model used and partners employed for programs that are not managed internally.
You may be able to use this report plus the PartnerBASE™ dataset and market data annexe that accompany it in one or more of the following ways:
- appreciate the size of the opportunity in the market for mobile phone insurance and extended warranties in the Americas: in aggregate, this is a substantial market;
- understand how fast-moving competitors are thriving in a number of countries in spite of the fact that the dynamics of this market have changed substantially in recent years;
- assess the position of national and international competitors such as AIG, Allianz, AmTrust International, Assurant, Asurion, AXA Colpatria, BBVA Seguros, BNP Paribas Cardif, Brightstar, Chubb, Conecta Serviços, Multiservicios OK, SquareTrade, The Warranty Group and Zurich;
- consider how the value of the market for cellphone insurance and extended warranties in the Americas may reasonably be expected to evolve up to 2019.