This study reviews the trends and barriers around reaching this goal of a single order management system, the painful process of removing silos, and the goal of using stores and their locations as their competitive advantage. This research looks at the top vendors in this area, the size of the market and the positioning of those vendors. It is designed for retailers and vendors that are looking to move to the central order management process.
One of the most exciting developments that retailers are currently embracing is Unified Commerce. The author defines Unified Commerce as the holistic technology stack that provides one version of the truth for data pertaining to customers, products, pricing and sourcing, that in turn enables the procurement, sale and delivery of merchandise independent of channel. Those solutions that fit within the Unified Commerce umbrella are showing extremely healthy adoption moving forward across a broad range of retail segments and tiers. In retailer discussions the main reasons given include cost savings and a more seamless data flow (for both the retailer and the consumer).
The view is that in the next five years, the most successful retailers will embrace the concept of Unified Commerce wholeheartedly. The foundation for a successful Unified Commerce strategy is a highly capable and configurable enterprise order management system (EOM) that is able to look at orders independent of the originating order channel. EOM with be linked with the five key technology pillars consisting of Store/POS, E-Commerce, Sales/Marketing/CRM, Merchandising/SCM and BI/Analytics, resulting in the figure shown to the right. OMS will be the natural extension of key Point-of-Sale (POS) functionality such as enterprise inventory visibility, ordering from other stores, return of online purchases, ship from store, order online from the POS, click and collect, and store to store transfer. The broad functionality required by OMS is extended even further when one considers the additional permutations for ordering and return brought by online and phone/catalog sales.
- Investments in distributed order management systems and ship from store technologies the greatest area of investment for 2016 at 23%
- For 2017, the big area for investment is Holistic Merchandise Planning at 30% of retailers planning this.
2.0 Market Definition and Sizing
3.0 Foundation of Unified Commerce
4.0 The Profitability Payoff5.0 Potential For Beacons
5.0 Trends, Drivers and Barriers
6.0 Market Size by Revenue
7.0 Market Share by Vendor
8.0 IHL Insight Market Positioning
10.0 Top 15 Providers by Revenue