Research Methods For Business. A Skill Building Approach. 7th Edition

  • ID: 3674929
  • Book
  • 448 Pages
  • John Wiley and Sons Ltd
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Research Methods for Business: A Skill–Building Approach is a concise and straightforward introduction for students to the world of business research. The skill–building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran s popular and accessible style of writing, Roger Bougie draws upon his extensive experience in the field to present an up–to–date guide on business research which is ideal for aspiring managers.

The seventh edition has been fully revised and updated to include cutting–edge examples and enriched pedagogical features designed to improve student learning outcomes. There is now an increased emphasis on the relationship between the scientific and the pragmatic approaches to research, while the key concepts are explored and applied to real–life research throughout the book.

This book is accompanied by a companion website at [external URL] which offers:

  • Video material developed by the author, giving further explanation on difficult topics
  • PowerPoint slides for each chapter
  • Additional case studies
  • Lecturer test bank including multiple choice, true false, short answer and essay questions
  • Data sets
  • Over 250 quiz questions for students self–study
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Chapter 1 Introduction to Research
Chapter 2 The Scientific Approach and Alternative Approaches to Investigation
Chapter 3 Defining and refining the problem
Chapter 4 The Critical Literature Review
Chapter 5 Theoretical Framework & Hypothesis Development
Chapter 6 Elements of Research Design
Chapter 7 Interviews 
Chapter 8 Data Collection Methods: Observation
Chapter 9 Administering Questionnaires
Chapter 10 Experimental Designs 
Chapter 11 Measurement of Variables: Operational definition
Chapter 12 Measurement: Scaling, Reliability, and Validity
Chapter 13 Sampling
Chapter 14 Quantitative Data Analysis
Chapter 15 Quantitative Data Analysis: Hypothesis Testing
Chapter 16 Qualitative Data Analysis
Chapter 17 The Research Report

A Final Note to Students
Statistical Tables
Glossary
Bibliography
Index

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Uma Sekaran
Roger Bougie
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