Enterprise Location Based Services Market in SEA 2016-2020

  • ID: 3678094
  • Report
  • Region: ASEAN
  • 61 pages
  • TechNavio
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FEATURED COMPANIES

  • Advanced Info Service
  • Foursquare
  • HungryGoWhere (Singtel)
  • Picky
  • Ruckus Wireless
  • Telkomsel (Singtel)
  • MORE
1h Free Analyst Time

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About Enterprise LBS Market in Southeast Asia

LBS use geographic information system (GIS) technology and the Internet to track the location of users. User-initiated LBS requires an Internet connection to obtain location information and provide search results. Location-enabled mobile devices include smartphones, tablets, PNDs, and location-enabled in-dash devices fitted in vehicles.

LBS are used for finding places and routes, tracking, obtaining traffic updates and real-time directions, LBA, location-based shopping, location-enabled searches, and location-based infotainment. These services have a broad range of applications across industry sectors such as retail, automotive, manufacturing, healthcare, oil and gas, and aviation.

Most enterprises in domains such as retail, logistics, and food processing use location-based search and advertising platforms to minimize operational costs. Increasing competition in the business environment and lower margins are prompting enterprises to focus on a more targeted form of advertisement that would increase operational efficiency and profitability.

The analysts forecast the enterprise LBS market in Southeast Asia to grow at a CAGR of 60.18% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the enterprise location-based services (LBS) market in Southeast Asia for 2016-2020.

The market is divided into the following segments based on technology:
- Indoor LBS
- Outdoor LBS

The report, Enterprise LBS Market in Southeast Asia 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
- Foursquare
- Google
- HERE
- Singtel
- TomTom

Other prominent vendors
- Advanced Info Service
- Burpple
- Celcom Axiata Berhad
- Digi Telecommunications
- Globe Telecom
- HungryGoWhere (Singtel)
- IndoorAtlas
- Insiteo
- Micello
- Picky
- PT Indosat
- PT XL Axiata
- Qualcomm Technologies
- Ruckus Wireless
- ShowNearby
- Smart Communications
- Telkomsel (Singtel)
- Total Access Communication
- U Mobile
- Waze (Google)
- Yelp
- YOOSE

Market drivers
- Adoption of proximity-based advertising

Market challenges
- Security and privacy concerns

Market trends
- Integration of location-based search with social networking websites

Key questions answered in this report:
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
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Note: Product cover images may vary from those shown
2 of 5

FEATURED COMPANIES

  • Advanced Info Service
  • Foursquare
  • HungryGoWhere (Singtel)
  • Picky
  • Ruckus Wireless
  • Telkomsel (Singtel)
  • MORE
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

PART 01: Executive summary
  • Highlights
PART 02: Scope of the report
  • Market overview
  • Top-vendor offerings
PART 03: Market research methodology
  • Research methodology
  • Economic indicators
PART 04: Introduction
  • Key market highlights
  • PART 05: Market landscape
  • Market overview
  • Market size and forecast
  • Five forces analysis
PART 06: Market segmentation by technology
  • Market size and forecast
PART 07: Outdoor enterprise LBS market segmentation by application
  • Market size and forecast
PART 08: Market drivers

PART 09: Impact of drivers

PART 10: Market challenges

PART 11: Impact of drivers and challenges

PART 12: Market trends

PART 13: Vendor landscape
  • Competitive scenario
  • Investment in LBS ecosystem
  • Mergers and acquisitions
  • Foursquare
  • HERE
  • Google
  • Singtel
  • TomTom
  • Other prominent vendors
PART 14: Appendix
  • List of abbreviations
PART 15: About the Author

List of Exhibits

Exhibit 01: Service offerings
Exhibit 02: LBS value chain
Exhibit 03: Advantages of LBS
Exhibit 04: Adoption of indoor LBS in Southeast Asia by industry
Exhibit 05: Digital technology penetration in Southeast Asia (millions)
Exhibit 06: Social media penetration in major Southeast Asian countries
Exhibit 07: Enterprise LBS market in Southeast Asia 2015-2020 ($ millions)
Exhibit 08: Five forces analysis
Exhibit 09: Enterprise LBS market in Southeast Asia by technology 2015-2020 ($ millions)
Exhibit 10: Enterprise indoor LBS market in Southeast Asia 2015-2020 ($ millions)
Exhibit 11: Enterprise outdoor LBS market in Southeast Asia 2015-2020 ($ millions)
Exhibit 12: Enterprise LBS market segmentation by application 2015-2020 ($ millions)
Exhibit 13: Enterprise LBS market in Southeast Asia by location-based search and advertising 2015-2020 ($ millions)
Exhibit 14: Enterprise LBS market in Southeast Asia by location-based tracking 2015-2020 ($ millions)
Exhibit 15: Enterprise LBS market in Southeast Asia by location-based navigation 2015-2020 ($ millions)
Exhibit 16: Enterprise LBS market in Southeast Asia by location-based infotainment 2015-2020 ($ millions)
Exhibit 17: Enterprise LBS market in Southeast Asia by analytics 2015-2020 ($ millions)
Exhibit 18: Enterprise LBS market in Southeast Asia by location-based games and augmented reality 2015-2020 ($ millions)
Exhibit 19: Mobile connections by region 2015
Exhibit 20: Market share of smartphone vendors in Southeast Asia 2015
Exhibit 21: Impact of drivers
Exhibit 22: Impact of drivers and challenges
Exhibit 23: Funding in LBS ecosystem
Exhibit 24: Google: Geographical segmentation by revenue 2014
Exhibit 25: Singtel: Business segmentation by revenue 2015
Exhibit 26: TomTom: Business segmentation
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FEATURED COMPANIES

  • Advanced Info Service
  • Foursquare
  • HungryGoWhere (Singtel)
  • Picky
  • Ruckus Wireless
  • Telkomsel (Singtel)
  • MORE
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

New Report Released: – Enterprise LBS Market in Southeast Asia 2016-2020

The author of the report recognizes the following companies as the key players in the Enterprise LBS Market in Southeast Asia: Foursquare, Google, HERE, Singtel, and TomTom.

Other Prominent Vendors in the market are: Advanced Info Service, Burpple, Celcom Axiata Berhad, Digi Telecommunications, Globe Telecom, HungryGoWhere (Singtel), IndoorAtlas, Insiteo, Micello, Picky, PT Indosat, PT XL Axiata, Qualcomm Technologies, Ruckus Wireless, ShowNearby, Smart Communications, Telkomsel (Singtel), Total Access Communication, U Mobile, Waze (Google), Yelp, and YOOSE.

Commenting on the report, an analyst from the research team said: “The use of social networking sites such as Facebook, Twitter, and Flickr on mobile platforms is increasing rapidly worldwide. In addition, the use of LBS applications on smartphones is witnessing significant growth. Therefore, most of the handset manufacturers and LBS providers are developing applications that integrate location-enabled search with social networking sites. This integration helps users post updates on social networking sites with exact location information.”

According to the report, an important factor driving growth in this market is the increasing adoption of proximity-based advertising. Proximity-based mobile advertising provides numerous opportunities for businesses and also improves customer experience and engagement. The ability of proximity-based advertising to provide relevant offers and information to people and to help companies track data regarding the consumers at different locations will lead to the strong growth of the enterprise LBS market in Southeast Asia during the estimated period.

Further, the report states that since most LBS suites are hosted on open platforms to make computing simple, the security of user data is a serious concern.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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1h Free Analyst Time

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- Foursquare
- Google
- HERE
- Singtel
- TomTom
- Advanced Info Service
- Burpple
- Celcom Axiata Berhad
- Digi Telecommunications
- Globe Telecom
- HungryGoWhere (Singtel)
- IndoorAtlas
- Insiteo
- Micello
- Picky
- PT Indosat
- PT XL Axiata
- Qualcomm Technologies
- Ruckus Wireless
- ShowNearby
- Smart Communications
- Telkomsel (Singtel)
- Total Access Communication
- U Mobile
- Waze (Google)
- Yelp
- YOOSE
Note: Product cover images may vary from those shown
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