Global Augmented Reality in Gaming Market 2016-2020

  • ID: 3678109
  • Report
  • Region: Global
  • 52 pages
  • TechNavio
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FEATURED COMPANIES

  • Augmented Pixels
  • Aurasma
  • Blippar
  • Catchoom
  • Metaio
  • Qualcomm
  • MORE
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

About Augmented Reality Market for Gaming

AR technology blends digital content with the physical world. It allows users to scan the physical environment and provides an enhanced or augmented experience by adding virtual computer-generated information. End-users can make use of this technology through apps developed for mobile devices.

Gaming is an important consumer segment that AR can revolutionize. Most mobile games are preloaded with the developer versions of terrains, levels, and characters. AR gives gamers the opportunity to create their own racing terrains, characters, and targets.

For instance, individuals waiting in a metro station can scan their surroundings to create their version of the “Subway Surfers” game. The user could be the character running on tracks or jumping over trains.

Similarly, an office space could be converted into a skating rink, and the gamer could be the character skating around the office. Racing games can also become a whole new experience. Players can scan their local surroundings to create a virtual track and invite neighbors and friends to race.

The analysts forecast the global AR market for gaming to grow at a CAGR of 174.2% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global AR market for gaming during 2016-2020. To calculate the market size, the report covers the revenue generated from the sales of AR gaming apps as well as in-app purchases made by individual consumers.

The market is divided into the following segments based on geography:

- Americas
- APAC
- EMEA

The report, Global Augmented Reality Market for Gaming 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

- Augmented Pixels
- Aurasma
- Blippar
- Catchoom
- Infinity Augmented Reality
- Metaio
- Qualcomm
- Total Immersion
- VividWorks
- Wikitude
- Zappar

Market drivers

- Increased integration of AR into mobile devices

Market challenges

- Lack of content

Market trends

- Crowdfunding of AR projects

Key questions answered in this report:

- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
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Note: Product cover images may vary from those shown
2 of 5

FEATURED COMPANIES

  • Augmented Pixels
  • Aurasma
  • Blippar
  • Catchoom
  • Metaio
  • Qualcomm
  • MORE
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

PART 01: Executive summary
  • Highlights
PART 02: Scope of the report
  • Market overview
PART 03: Market research methodology
  • Research methodology
  • Economic indicators
PART 04: Introduction
  • Key market highlights
  • Market prospects of AR
PART 05: Mobile AR value chain

PART 06: Market landscape
  • Market size and forecast
  • Five forces analysis
PART 07: Geographical segmentation
  • EMEA
  • Americas
  • APAC
PART 08: Market drivers
  • Increased integration of AR into mobile devices
  • Growing mobile gaming market
  • Simultaneous localization and mapping technology
PART 09: Impact of drivers

PART 10: Market challenges
  • Lack of content
  • Connectivity issues
  • Lack of awareness and limitations
PART 11: Impact of drivers and challenges

PART 12: Market trends
  • Crowdfunding of AR projects
  • Emergence of depth-sensing cameras
  • Interoperability across mobile platforms
PART 13: Buying behavior

PART 14: Vendor landscape
  • Competitive scenario
  • Key vendors
PART 15: Market summary
  • Market attractiveness
PART 16: Analyst insights

PART 17: Appendix
  • List of abbreviations
PART 18: About the Author

List of Exhibits

Exhibit 01: AR ecosystem
Exhibit 02: Timeline of AR technology
Exhibit 03: Mobile AR value chain: Current state
Exhibit 04: Mobile AR value chain: Future state
Exhibit 05: Mobile AR value chain: Catchoom
Exhibit 06: Global AR market for gaming 2015-2020 ($ millions)
Exhibit 07: Five forces analysis
Exhibit 08: Global AR market for gaming: Geographical segmentation 2015
Exhibit 09: Global AR market for gaming by geography 2015-2020
Exhibit 10: Global AR market for gaming by geography 2015-2020 ($ millions)
Exhibit 11: AR market for gaming in EMEA 2015-2020 ($ millions)
Exhibit 12: AR market for gaming in Americas 2015-2020 ($ millions)
Exhibit 13: AR market for gaming in APAC 2015-2020 ($ millions)
Exhibit 14: Global AR market for gaming: CAGR comparison by geography
Exhibit 15: Impact of drivers
Exhibit 16: Impact of drivers and challenges
Exhibit 17: Vendor selection parameters
Exhibit 18: Global AR market for gaming: Traction by geography
Exhibit 19: Mobile device shipments 2015-2020 (billions of units)
Exhibit 20: Addressable market for AR gaming 2015-2020 (billions of users)
Exhibit 21: Average revenue per user 2015-2020
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FEATURED COMPANIES

  • Augmented Pixels
  • Aurasma
  • Blippar
  • Catchoom
  • Metaio
  • Qualcomm
  • MORE
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

New Report Released: – Global Augmented Reality Market for Gaming 2016-2020

The author of the report recognizes the following companies as the key players in the Global Augmented Reality Market for Gaming: Augmented Pixels, Aurasma, Blippar, Catchoom, Infinity Augmented Reality, Metaio, Qualcomm, Total Immersion, VividWorks, Wikitude, and Zappar.

Commenting on the report, an analyst from the research team said: “A number of AR vendors have used crowdfunding to raise capital for their projects. This is helping the market in different ways. It increases awareness among potential customers and encourages new vendors to enter the market, leading to greater competition and lower prices. It also allows vendors to forecast the demand for their products, directly communicate with potential buyers, and involve them in product development.”

According to the report, manufacturers increasingly integrate AR solutions into mobile devices such as smartphones, tablets, and phablets to enhance their value proposition and enrich user experience. This increased integration is expected to boost the growth of the market during the forecast period, especially with the growing penetration of smartphones and tablets.

Further, the report states that there are many AR gaming apps, produced by individuals and companies, available in the market. A majority of them have failed, however, because of poor content and the lack of ability to add new content.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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1h Free Analyst Time

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- Augmented Pixels
- Aurasma
- Blippar
- Catchoom
- Infinity Augmented Reality
- Metaio
- Qualcomm
- Total Immersion
- VividWorks
- Wikitude
- Zappar
Note: Product cover images may vary from those shown
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