Bayer AG: Company Profile and Snapshots

  • ID: 3678494
  • Company Profile
  • 25 pages
  • Infinium Global Research
  • Bayer AG
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Bayer AG is a chemical and pharmaceutical company. It is renowned German Multinational chemical and pharmaceutical company. Bayer was founded in Barmen , Germany in 1863, headquartered in Leverkusen, North Rhine-Westphalia, Germany with employing approximately 1,16,800 people by the end of 2015. The company’s corporate logo ,the Bayer cross which was introduced in 1904.

Company’s Materials division operates with the four core units namely Bayer Pharmaceuticals, Bayer Consumer Health, Bayer Crop Science, Animal Health. The company produces Pharmaceutical and Agricultural products and in Agricultural products including fungicides, herbicides, insecticides, and some crop varieties. Company’s Pharmaceutical unit is more profitable for company growth which is contributed €12.05 billion of Bayer's €40.15 billion in gross revenue.

The company’s first and best known product was aspirin; there is a dispute about what scientist at Bayer made the most important contributions to it, Arthur Eichengrün or Felix Hoffmann. Bayer trademarked "heroin" and marketed it as a cough suppressant and non-addictive substitute for morphine from 1898 to 1910.

The company report analyses the company on different fronts including financial, product portfolio and competitive position of the firm. The financial analysis covers the analysis of company’s financial position using different ratios. Moreover, the report covers analysis of the segmental revenue shares and the geographies in which the company operates. The recent development chapter in the report provides the recent activities of the company such as mergers, acquisitions, new product developments and joint ventures.
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1. Bayer
- Introduction to Bayer
- Contact Details
- Key Features
- Geographic Presence
- Financial Analysis
- Segment Revenue Shares
- Key Financial Ratios:
- Swot Analysis
- Product portfolio:
- Bayer: Recent Developments
- Mergers and Acquisitions, Joint Ventures and Partnerships
- New Product launch
- Other developments
Note: Product cover images may vary from those shown
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