+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

The Future of the Grocery Retail Market in Cameroon

  • ID: 3678540
  • Report
  • Region: Cameroon
  • 41 Pages
  • Trendtype
1 of 4
Through to 2020 Grocery Spend Will Grow to Levels that Will Support a Much Larger Modern Grocery Retailing Landscape

FEATURED COMPANIES

  • Casino
  • Groupe Fokou
  • Mahima
  • MORE
Cameroon is the distribution hub for West Africa. Until 2015, it had mostly been ignored by major international supermarket retailers. Because Cameroon lacks the scale of Nigeria and DRC or the accessibility of Ghana, Côte d’Ivoire or Senegal it has attracted little interest. That is changing, even though the collapse in oil prices has caused a downturn in the economy.

Our forecasts for growth in Cameroon from 2017 are quite positive. Through to 2020 grocery spend will grow to levels that will support a much larger modern grocery retailing landscape.

A number of international retailers have stated an interest in entering Cameroon. The next five years will have a huge impact because of the lack of promising domestic acquisition candidates for investors that are late to market. We expect to see competition levels rise dramatically in Douala and Yaoundé, and also the first signs of accelerated modernization of grocery retail in secondary cities.

- Assess the key drivers of grocery retail market growth in Cameroon and their impact on spending
- Quantify the size of the Cameroonian grocery retail market and the role of modern trade in it
- Identify the leading supermarket chains, the size of their networks and their position in the market
- Understand the future of the grocery retail market and the factors that will shape market success
- Forecast grocery retail spend through to 2020
- The two largest cities in Cameroon, Douala and Yaoundé, have both nearly trebled in size in the past twenty years. But the faster growth has come from smaller cities such as Loum in the west and Mbouda (which is 30km from Bafoussam). At the moment, the links between these cities is relatively poor - even between Yaoundé and Douala.
- The grocery retail market in Cameroon is immature, fragmented and more consolidated in the cities of Douala and Yaoundé than in the rest of the country. There are few domestic chains of note, and international retailers have not established themselves in secondary cities yet.
- The competitive landscape in Cameroon has changed dramatically in the last year with the entry of Système U’s hypermarket and Spar’s large supermarket, both in Douala. It will continue to change over the next five years.
- Because of its regional store profile in West and Central Africa, we believe that Cameroon is likely to become a target country for Shoprite.
- Although grocery market retail growth has stalled in the current downturn, this is set to end in 2016. Per capita spending will take longer to recover We forecast that per capita spending will start rising again in 2017 and will keep rising through to 2020. But it will not break $300 per capita until after 2020.
- What are the key drivers of grocery retail market growth?
- What is the size of the grocery retail market
- Who are the leading supermarket chains?
- Which factors will shape market success?
- What are the implications for brand owners?
- How is the market different in Douala, Yaoundé and elsewhere in Cameroon?
- How will grocery retail spend growth through to 2020?
Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • Casino
  • Groupe Fokou
  • Mahima
  • MORE
1. Introduction
- Scope and definitions
- Defining informal/formal and traditional/modern trade

2. The Changing Retail Landscape
- The key drivers of changing consumer lifestyles
- The impact of changing consumer lifestyles on the retail landscape
- The process of transition towards formal and modern retail as economies grow
- The impact of modernization on the retail landscape

3. Market Dynamics
- Introduction
- Economic growth
- Income and GDP per capita
- Governance and risk
- Logistics landscape and capabilities
- Population growth
- Household size
- Urbanization in Cameroon and its impact on retail
- Key trends in urbanization in Cameroon

4. Grocery Retail in Cameroon
- Introduction
- Grocery retail market size
- Grocery retail spend per capita
- Leading supermarket chains
- Casino
- Mahima
- Groupe Fokou

5. Future Outlook and Grocery Retail Market Forecast
- Market forecast
- The development of supermarket retailing
- Prospects for added value supermarket retailing
- Prospects for forecourt and out of town retailing
- Prospects for online retailing
- Future outlook

Table of Tables

- GDP (Current $m), 2011-2015e
- Key cities
- Grocery retail market value ($m), 2011-2015
- Grocery retail spend per capita ($), 2011-2015
- Key players in grocery retailing
- Casino key information
- Mahima key information
- Fokou key information
- Grocery retail market value ($m), 2016-2020
- Key issues driving future competition
- Households with a refrigerator (‘000 households), 2011-2015
- Households with a car (‘000 households), 2011-2015
- Population with internet access (m), 2010-2014

Table of Figures

- Key drivers of changing consumer lifestyles
- Six key outputs for retailers of changing consumer lifestyles
- Five key stages of grocery retail sector development
- GDP (Current $m), 2011-2015
- GDP, PPP per capita (constant 2011 international $), 2010-2014
- GNI per capita ($, Atlas Method), 2010-2014
- World Governance Indicators, 2014
- Risk factors, Q3 2015
- Logistics Performance Index, 2014
- Population (m people), 2005-2015
- Population (m people), 2015-2050
- Average household size (number of people), 2009-2015
- Number of households (m), 2009-2015
- Urbanization rate (%), 2015-2050
- Size of the urban population (m people), 2015-2050
- Grocery retail market value ($m), 2011-2015
- Grocery retail spend per capita ($), 2011-2015
- Shoprite geographic profile
- Tolaram geographic profile
- Addide geographic profile
- Massmart geographic profile
- Massmart geographic profile
- Competitive positioning
- Super U Hypermarket
- Santa Lucia Supermarket
- Spar Supermarket
- Mahima Supermarket
- Grocery retail market value ($m), 2016-2020
- Share of households owning a refrigerator (%), 2011-2015
- Share of households owning a car (%), 2011-2015
- Internet penetration (% population with internet access), 2010-2014
Note: Product cover images may vary from those shown
3 of 4

Loading
LOADING...

4 of 4
- Casino
- Groupe Fokou
- Mahima

Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
Order Online - visit: https://www.researchandmarkets.com/reports/3678540
Adroll
adroll