Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages

  • ID: 3678782
  • Report
  • Region: Global
  • 24 Pages
  • GlobalData
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FEATURED COMPANIES

  • B! Bomba
  • DRY Soda
  • Franklin & Sons
  • Höpt Soda
  • Mountain Dew
  • Pepsi
  • MORE
Summary:

Adult soft drinks appeal to both alcohol drinkers and traditional soft drink consumers. They are defined as non-alcoholic drinks that offer consumers a viable alternative to alcohol by targeting its usage occasions and/or offering a more sophisticated, premium alternative to regular soft drinks.

Key Findings:

- Moderation & Avoidance is a key trend driving demand for adult soft drinks among alcohol drinkers.

- 59% of global drinkers ensure they do not drink too much alcohol in general and half are concerned about the long-term health impact of drinking too much alcohol.

- The concept of craft sodas has mainstream appeal.

- 56% of consumers globally would like to see more "craft" style non-alcoholic beverages.

"Adultifying Soft Drinks" explores opportunities to meet rising adult demand for non-alcoholic beverages. It outlines consumer motivations for purchasing adult soft drinks and key innovation trends in adult soft drinks along three pillars - formulation, positioning, and packaging.

Your key questions answered:

- What are adult soft drinks? What are the key consumer motivations driving demand for adult soft drinks?

- What are the innovation opportunities in adult soft drinks?

- Which consumer trends are influencing innovation opportunities in adult soft drinks?

- What TrendSights trends do these innovation opportunities align with?

Reasons To Buy:

- Explore innovation opportunities in adult soft drinks along three parameters - formulation, positioning, and packaging.

- Understand the key motivators driving demand for adult soft drinks.

- Discover the best in-class innovation examples of adult soft drinks from around the world.
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Note: Product cover images may vary from those shown
2 of 5

FEATURED COMPANIES

  • B! Bomba
  • DRY Soda
  • Franklin & Sons
  • Höpt Soda
  • Mountain Dew
  • Pepsi
  • MORE
1. Introduction

2. Trend Opportunities
- Formulation
- Promotion
- Packaging

3. Conclusions

4. Appendix
Note: Product cover images may vary from those shown
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- B! Bomba
- Belvoir
- DRY Soda
- Fentimans
- Franklin & Sons
- Hop Soda
- Höpt Soda
- J20
- Mountain Dew
- Orangina
- Pepsi
- Ribena
- Schweppes
- Sonoma
- Swamp Pop
- Ugly Water
- Waitrose
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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