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The Innovation Race. How to Change a Culture to Change the Game

  • ID: 3680220
  • Book
  • John Wiley and Sons Ltd
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If innovation is a race: Who wins, who loses, and who gets eliminated? How is it possible to stay ahead of the game? OR can we change the game?

Economists estimate that up to 80 per cent of growth comes from new ideas and innovation. Yet what is innovation really about, and where is it taking us? Are we in danger of losing the purpose behind the process in the race to come up with ′the next big thing′? And how can organisations and their leaders channel growth in the right direction?

The Innovation Race takes readers on a lively global adventure to explore the current state of innovation and to investigate why some companies, cultures and countries race ahead while others struggle. Along the way international best–selling authors Andrew and Gaia Grant discover fascinating innovation principles from different cultures to bring back to contemporary business. Their engaging journey reveals how to design a more sustainable innovation culture for a more sustainable world through purpose–driven innovation.

The Grants outline how to navigate the key paradoxical challenges that can either frustrate or fuel innovation, and provide concrete strategies for leaders to boost the innovation process to new levels. Readers will learn how to:

  • identify the best path for innovation and improved future results
  • engage and motivate employees toward innovative action
  • execute purpose–driven strategies to transform an organisation
  • implement a deep cultural shift.

This thought–provoking book will make you reassess what you assumed you knew about innovation, and guide you to sustainable success.

′Read this book before it′s too late.′
Margaret Heffernan, best–selling international author, CEO, BBC TV Producer, Huffington Post blogger

′An engrossing journey.′
Peter Martin, Economics Editor, The Age

′Will turn your idea of innovation upside down. Be prepared for a great ride!′
Dr Roger Firestien, International Center for Studies in Creativity, State University of New York, Buffalo

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About the authors xv

Acknowledgements xvii

Preface xix

Part I: Preparation for the global reality race 1

Destination: Australia

Chapter 1: The Amazing Innovation Race 3

Who wins, who loses, who gets eliminated and why we need to change the game

Chapter 2: Shifting Perspectives 29

The value of diverse perspectives on creative thinking and innovation

Chapter 3: Are you a Tourist or Traveller? 51

How cultural awareness can encourage empathy and increase the potential for purpose–driven innovation

Chapter 4: Picasso and the Paradoxical Innovation Process 67

Understanding the challenges of innovation journey, from imagination and ideation to implementation

Part II: Destinations 91

Chapter 5: Liberate 93

How to liberate a culture for open innovation

Destination: Africa

Chapter 6: Initiate 139

How to initiate the innovation process through open connections for exploring diverse ideas

Destination: Europe

Chapter 7: Motivate 183

How to motivate individuals and teams to come up with unified solutions

Destination: Asia

Chapter 8: Transform 223

How to transform a culture for implementing innovation

Destination: The Americas

Part III: The future of the race 261

Destination: Antarctica

Chapter 9: Pawns and Players 263

Who really wins in the end?

Chapter 10: Future Trends 279

The new innovation agenda

Notes 297

Index 339

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Andrew Grant
Gaia Grant
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