Survey on Taiwanese Mobile App Users Behavior

  • ID: 3683036
  • Report
  • Region: Taiwan
  • 20 pages
  • Market Intelligence & Consulting Institute (MIC)
30 % OFF
until Dec 31st 2018
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Nearly 70% Respondents never bought Mobile Apps

FEATURED COMPANIES

  • Apple
  • Facebook
  • Instagram
  • LINE
  • Netflix
  • WeChat
  • MORE
Thanks to the diversified content and Internet services provided by mobile apps, smartphones have become an indispensable entertainment tool and also part of our daily lives. Therefore, MIC conducted a survey on smartphone users in the fourth quarter of 2015. The aim is to help enterprises planning to tap into the mobile app market or existing market players to enhance their understanding of Taiwanese mobile phone users' usage and consumption patterns of mobile apps.

List of Topics

- Overview of Taiwanese smartphone users' app usage patterns, including the average number of apps a person uses per day, the average time they spend on mobile apps per day, and a list of the most frequently used apps

- Taiwanese smartphone users' app usage habits, touching on the most "sticky" mobile apps and what apps will they remove first when their phones are short of internal storage

- Summary of Taiwanese mobile app users' consumption behavior, including the percentage of users who have ever paid for mobile apps and the kinds of apps they have paid for; also included are their payment methods
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Apple
  • Facebook
  • Instagram
  • LINE
  • Netflix
  • WeChat
  • MORE
1. Survey Scope and Methods

2. Mobile App Usage Pattern
2.1. Less than 10 Mobile Apps Used per Week
2.2. Average of 90 Minutes Spent on Mobile Apps per Capita per Day
2.3. Top 10 Mobile Apps Used per Day Mainly Foreign Services

3. Usage Habits of Mobile Apps
3.1. Social Networking and Mobile Game as Most Sticky Apps
3.2. Mobile Game and Dating apps with High Priority for Removal
3.3. Both Frequency and Duration of Use Highest on Weekends
3.4. Social Networking, Game, and Multimedia Apps Catch More Eyeball

4. Mobile App Consumption
4.1. Nearly 70% Respondents Never Bought Mobile Apps
4.2. Single Purchase Accounts for Largest Share
4.3. Game, Learning & Publication, and Map Apps as Top Three Paid Apps
4.4. Stickers, Game, and Music as Top Three In-app Purchase Categories in Free Apps
4.5. Average Single Purchase Value Below NT$150
4.6. 56% Purchase Apps by Credit Card
4.7. Stickers, Game, and Music Content/Services Remain Top Purchase Choices

5.Conclusion
5.1. Social Networking Apps Have High Levels of Stickiness
5.2. Single Purchase Valued Below NT$150 as Main Consumption Mode
5.3. Need for Continued Service Optimization and Integration with Other Information

Appendix
Mobile App Category Definitions
Glossary of Terms
List of Companies

List of Figures
Figure 1: Average Time Spent Using Mobile Apps per Day by Taiwanese Mobile Phone Users
Figure 2: Mobile Apps Most Frequently Used by Taiwanese Smartphone Users Every Day
Figure 3: Frequency of Use and Operating Time per Use of Mobile Apps by Taiwanese Smartphone Users
Figure 4: Mobile Apps' Priority for Removal When Phone Capacity Runs Short
Figure 5: Mobile Apps with Higher Usage Rate and Operating Time on Weekends
Figure 6: Mobile App Content/Services That User Spend the Most and Second Most Time With per Week
Figure 7: Percentage of Taiwanese App Users Who've Never Purchased an App and Their Reasons
Figure 8: Percentage of Taiwanese App Users Ever Purchased an App and Their Experience
Figure 9: Popular Paid Apps for Taiwanese Smartphone Users
Figure 10: Categories of In-app Purchases in Free Apps by Taiwanese Smartphone Users
Figure 11: Average Single Purchase Value of Paid Apps and In-app Purchases in Free Apps
Figure 12: Taiwanese Mobile Phone Users' Payment Methods When Purchasing Mobile Apps
Figure 13: Categories of Apps Users Willing to Purchase in 2016

List of Tables
Table 1: Mobile App Categories
Table 2: In-app Purchase in Paid and Free Apps
Note: Product cover images may vary from those shown
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- Apple
- Facebook
- Instagram
- LINE
- Netflix
- WeChat
- YouTub
Note: Product cover images may vary from those shown
5 of 5
Note: Product cover images may vary from those shown
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