This introductory textbook of pharmacoeconomics is ideal for all those working in, aspiring to work in or interested in the pharmaceutical industry. It assumes no prior knowledge of this subject but is written at a level appropriate, for example, for those studying for a postgraduate degree or diploma in pharmaceutical medicine and who already have a first degree in science or medicine.
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Haycox, Alan Department of Pharmacology and Therapeutics, University of Liverpool Medical School, Liverpool, UK.
Boland, Angela Department of Pharmacology and Therapeutics, University of Liverpool Medical School, Liverpool, UK.