Business Aspects of Optometry. Edition No. 3

  • ID: 3689168
  • Book
  • 544 Pages
  • Elsevier Health Science
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Count on this complete guide to setting up and managing an optometric practice! Business Aspects of Optometry covers everything related to the business side of a practice - such as selecting a location and staff, equipping the office, office administration and personnel management, marketing, options for a specialty practice, controlling costs, billing and reimbursement, risk management, and financial planning. To succeed in practice, this is the one resource you need!

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Section 1: Preparing for your Professional Career

- State of the Profession

- Personal and Professional Goal Setting

- Ownership (Self-Employment)

- Employment

- Resumes and Interviews

- Debt Management

- Principles of Negotiation

Section 2: Purchasing a Practice

- Valuation and Purchase of an Eyecare Practice

- Principles of Practice Transfer

Section 3: Developing a Business Plan: New Practice, Expansion and Acquisition

- Deciding Where to Practice

- Elements of an Office Business Plan, Practice Financing and Obtaining a Business Loan

- Understanding Premises Leases

- Office Design

- Instrumentation and Equipment

- Controlling Cost of Goods

Section 4: Office Administration and Human Resource Issues

- Office Organization, Structure and Systems

- Human Resources: Hiring and Training Office Staff

- Human Resources: Managing and Motivating Office Staff

- Human Resources: Evaluating, Managing and Dismissing Office Staff

- Computer Business Systems and Internet Resources

- Recall Systems

Section 5: Practice Administration

- Ethics in Optometric Practice

- Professional Liability Insurance and Risk Management

- Quality Assurance

- Insurance

- Patient Communication

- Marketing: External and Internal

Section 6: Evaluation and Management of Specialty Services

- Ophthalmic Dispensing

- Specialty Practice

- Contact Lens Specialty Practice

- Binocular Vision and Vision Therapy Specialty Practice

- Interprofessional Relations

Section 7: Financial Aspects

- Fees, Credit and Collections

- Managed Care, Audits and Third Party Reimbursement

- Coding and Billing

- Analysis of Practice Economics and Growth

- Financial and Estate Planning

- Financial Decision Making

- Taxes

- Exit Strategies
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Note: Product cover images may vary from those shown