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Descriptive Analytics Market - By Verticals, Regions, Global Market Drivers, Opportunities, Trends, and Forecasts, 2016-2022

  • ID: 3693115
  • Report
  • March 2016
  • Region: Global
  • 186 Pages
  • Infoholic Research LLP
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The Descriptive Analytics Market is Expected to Grow at a CAGR of 18.2% During the Period 2016-2022


  • Accenture Plc.
  • EMC Corp.
  • Hewlett-Packard Co.
  • Microsoft Corp.
  • Oracle Corp.
  • SAS Institute Inc.
  • MORE
"Descriptive Analytics Market - By Verticals (BFSI, Telecom, Retail & Consumer Goods, Healthcare, and Energy & Utilities), Regions (North America, Western Europe, Central Eastern Europe, Asia Pacific, Middle East & Africa, and Latin America) Global Market Drivers, Opportunities, Trends, and Forecasts, 2016-2022"

Over the past few years, there is a drastic increase in the volume of data due to increasing adoption of digital technology, big data, and advanced technologies in all the industries. The enterprises are aggressively moving towards adoption of analytics techniques to analyse structured and unstructured data and get the valuable insights to make better decisions. The descriptive analytics provides valuable information about the past business failure or success. These insights help the business to make better business plans and make success in the future business. The descriptive analytics tools are being widely adopted in all the industry sectors and are the primary elements in analytics tree.

The increasing adoption of digital technologies, the need of analytics, increasing return on investments (ROI), and a huge amount of data creation have led the organizations to adopt descriptive analytics. The descriptive analytics market is expected to grow at a CAGR of 18.2% during the period 2016-2022.

The descriptive analytics market is analyzed based on verticals and regions. Verticals include BFSI, Retail & Consumer Goods, and Healthcare, Telecom and Energy & Utilities and others. Globally, BFSI and Retail verticals are set to be the major verticals and are contributing more than 42% of the market share in 2016 and Healthcare industry is set to be the emerging market in the next six to seven years. In addition, customer analytics and risk analytics are expected to outperform for analytics market growth in every industry sector followed by financial analytics and sales & marketing analytics.

Regions covered are North America, Latin America, Western Europe, Central Eastern Europe, Asia Pacific, and Latin America. North America is set to be the leading region for the descriptive analytics market growth followed by Western Europe. The increasing spending on advance technologies, digital technologies, Internet of Things (IoT) are few major drivers expected to support the descriptive analytics market.

The report also helps in getting complete picture (vertical market opportunity, regional market opportunity, challenges, current market trends, future market trends, evolution, technology road map, etc.) of the descriptive analytics.

The key players covered in the report are IBM, Oracle, Dell, Accenture, TCS, Infosys, SAP, Microsoft, etc.

The study covers and analyses the “Descriptive Analytics” market globally. Bringing out the complete key insights of the industry, the report aims to provide an opportunity for players to understand the latest trends, current market scenario, and technologies related to the market. In addition, helps the venture capitalist in understanding the companies better and take informed decisions.
Note: Product cover images may vary from those shown
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  • Accenture Plc.
  • EMC Corp.
  • Hewlett-Packard Co.
  • Microsoft Corp.
  • Oracle Corp.
  • SAS Institute Inc.
  • MORE
1 Industry Outlook
1.1 Industry Overview
1.2 Industry Trends
1.3 Pest Analysis

2 Report Outline
2.1 Report Scope
2.2 Report Summary
2.3 Research Methodology
2.4 Report Assumptions

3 Market Snapshot
3.1 Total Addressable Market (TAM)
3.2 Segmented Addressable Market (SAM)
3.3 Related Markets

4 Market Outlook
4.1 Overview
4.2 Porter 5 (Five) Forces

5 Market Characteristics
5.1 Evolution
5.2 Analytics Value Chain
5.3 Market Segmentation
5.4 Market Dynamics
5.4.1 Drivers Increasing Volume of Data Ease of Data Consolidation Better Decision-making
5.4.2 Restraints Talent Skill Gap IT Infrastructure
5.4.3 Opportunities Demand for Analytics Emerging Internet of Things (IoT) Emerging Healthcare in Analytics Market
5.4.4 DRO - Impact Analysis

6 Descriptive Analytics in BFSI: Market Size and Analysis
6.1 Industry Overview
6.2 Drivers, Restraints and Opportunities Analysis
6.3 Market Size and Analysis
6.4 Analytics Types and Applications
6.4.1 Customer Analytics Customer Profitability Analysis Transactional Analysis Customer Engagement
6.4.2 Risk Analytics Risk Management (Assessment) Fraud Detection and Management Regulatory Compliance
6.4.3 Financial Analytics Costing/Pricing Analytics Budgeting and Planning
6.4.4 Sales and Marketing Analytics Cross Channel Optimization Marketing Campaigns
6.4.5 Workforce Analytics Recruiting Retention Workforce Planning and Management Workforce Transitions

7 Descriptive Analytics in Retail & Consumer Goods: Market Size and Analysis
7.1 Industry Overview
7.2 Drivers, Restraints and Opportunities Analysis
7.3 Market Size and Analysis
7.4 Analytics Types and Applications
7.4.1 Customer Analytics Customer Engagement
7.4.2 Risk Analytics Fraud Detection and Prevention
7.4.3 Financial Analytics Pricing Optimization Performance Management
7.4.4 Sales and Marketing Analytics Merchandise Planning and Management
7.4.5 Integrated Forecasting Product Portfolio Analysis Marketing Mix Multi-Channel Campaign
7.4.6 Supply Chain Analytics Demand Forecasting and Price Optimizations Product Flows Optimization Inventory Planning and Replenishment Analysis
7.4.7 Workforce Analytics Workforce Development and Management

8 Descriptive Analytics in Telecom: Market Size and Analysis
8.1 Industry Overview
8.2 Drivers, Restraints and Opportunities Analysis
8.3 Market Size and Analysis
8.4 Analytics Types and Applications
8.4.1 Customer Analytics Customer Lifetime Value Analysis Customer Churn Management
8.4.2 Risk Analytics Risk Management Fraud Detection
8.4.3 Financial Analytics Pricing Analytics Revenue Assurance
8.4.4 Sales & Marketing Analytics Cross-selling and Up-selling Campaign Management
8.4.5 Network Analytics Network Control and Optimization Network Management
8.4.6 Workforce Analytics

9 Descriptive Analytics in Healthcare: Market Size and Analysis
9.1 Industry Overview
9.2 Drivers, Restraints and Opportunities Analysis
9.3 Market Size and Analysis
9.4 Analytics Types and Applications
9.4.1 Customer Analytics/Clinical Data Analytics Customer Behavioral Segmentation Analysis
9.4.2 Risk Analytics Fraud Detection and Risk Management
9.4.3 Financial Analytics Financial Performance Financial Forecast and Reserve Determination
9.4.4 Sales and Marketing Analytics Market Mix Modelling and Marketing ROI Assessment
9.4.5 Supply Chain Analytics
9.4.6 Workforce Analytics

10 Descriptive Analytics in Energy & Utilities: Market Size and Analysis
10.1 Industry Overview
10.2 Drivers, Restraints and Opportunities Analysis
10.3 Market Size and Analysis
10.4 Analytics Types and Applications
10.4.1 Customer Analytics Customer Lifetime Value Analysis
10.4.2 Risk Analytics Energy Risk Management
10.4.3 Financial Analytics Revenue Assurance Energy Forecasting
10.4.4 Sales and Marketing Analytics Campaign Management
10.4.5 Grid Analytics
10.4.6 Workforce Analytics

11 Regions: Market Size and Analysis
11.1 Overview
11.1.1 Market Size and Analysis
11.2 North America
11.3 Western Europe
11.4 Central Eastern Europe
11.5 Asia Pacific
11.6 Middle East & Africa
11.7 Latin America

12 Vendor Profiles
12.1 IBM Corp.
12.1.1 Overview
12.1.2 Business unit Geographic Revenue
12.1.3 Recent Developments
12.1.4 Business focus
12.1.5 SWOT analysis
12.1.6 Business Strategies
12.2 Hewlett-Packard Co.
12.2.1 Overview
12.2.2 Business Unit
12.2.3 Geographic Revenue
12.2.4 Recent Developments
12.2.5 Business Focus
12.2.6 SWOT Analysis
12.2.7 Business Strategy
12.3 Oracle Corp.
12.3.1 Overview
12.3.2 Business Unit
12.3.3 Geographic Revenue
12.3.4 Recent Developments
12.3.5 Business Focus
12.3.6 SWOT Analysis
12.3.7 Business Strategy
12.4 Dell Inc.
12.4.1 Overview
12.4.2 Business Unit
12.4.3 Geographic Revenue
12.4.4 Recent Developments
12.4.5 Business Focus
12.4.6 SWOT Analysis
12.4.7 Business Strategy
12.5 EMC Corp.
12.5.1 Overview
12.5.2 Business Unit
12.5.3 Geographic Revenues
12.5.4 Recent Developments
12.5.5 Business Focus
12.5.6 SWOT Analysis
12.5.7 Business Strategy
12.6 Accenture Plc.
12.6.1 Overview
12.6.2 Business Unit
12.6.3 Geographic Revenue
12.6.4 Recent Developments
12.6.5 Business Focus
12.6.6 SWOT Analysis
12.6.7 Business Strategy
12.7 Tata Consultancy Services Limited
12.7.1 Overview
12.7.2 Business Unit
12.7.3 Geographic Revenue
12.7.4 Recent Developments
12.7.5 Business Focus
12.7.6 SWOT Analysis
12.7.7 Business Strategy

13 Global Generalist
13.1 FICO
13.1.1 Overview
13.1.2 FICO Products
13.1.3 FICO in Analytics
13.2 SAP
13.2.1 Overview
13.2.2 SAP Products
13.2.3 SAP In Analytics
13.3 Microsoft Corp.
13.3.1 Overview
13.3.2 Microsoft Products
13.3.3 SAP In Analytics
13.4 SAS Institute Inc.
13.4.1 Overview
13.4.2 SAS Products
13.4.3 SAS In Analytics
13.5 TIBCO Software Inc.
13.5.1 Overview
13.5.2 TIBCO Products
13.5.3 TIBCO In Analytics
13.6 MicroStrategy Inc.
13.6.1 Overview
13.6.2 MicroStrategy Product
13.6.3 MicroStrategy in Analytics
13.7 Tableau Software Inc.
13.7.1 Overview
13.7.2 Tableau Product
13.7.3 Tableau in Analytics

14 Competitive Landscape
14.1 Competitor Comparison Analysis

Annexure 184
Note: Product cover images may vary from those shown
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- Accenture Plc.
- Dell Inc.
- EMC Corp.
- Hewlett-Packard Co.
- IBM Corp.
- Microsoft Corp.
- MicroStrategy Inc.
- Oracle Corp.
- SAS Institute Inc.
- Tableau Software Inc.
- Tata Consultancy Services Limited
- TIBCO Software Inc.

Note: Product cover images may vary from those shown