Trends in Digital Marketing Services 2016

  • ID: 3699396
  • Report
  • Region: Global, United States
  • 42 Pages
  • Borrell Associates Inc
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This Year, Businesses Will Spend An Estimated $613 Billion in DMS, Triple What Was Spent When Tracking this Industry Segment Started in 2
This 42-page report on DMS dissects how $613 billion is being spent this year across all sizes of businesses that are trying to polish their digital presence. Among the findings: The two categories that businesses spend the most on -- web hosting and design -- are switching positions with SEO and social media management. In short, advertisers have finished the basic structure of their digital storefronts and are venturing out into their SIMS-like communities to find virtual customers. For media companies, ad agencies and others who are rushing to offer digital services, the report offers some advice: Be wary of the "S" in the SMBs. The smallest of businesses spend less than $1,000 per year on DMS; the sweet spot are those with 50 or more employees, where annual spending jumps into the tens of thousands.

This is a must-have report for anyone in the business of selling SEO, hosting, web design, social media management, mobile marketing, and email management. It includes 30 charts and graphics, plus an appendix that offers greater detail on how the smaller local businesses, SMBs, are utilizing digital services and how that is likely to change over the next four years.
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Executive Summary

Chapter 1: DMS16: The Iceberg
Fig. 1.1 The U.S. Marketing "Iceberg" Projected 2016 U.S. Total Spending by Category
Fig. 1.2 2016 U.S. Business Counts by Employee Range Cohort, Including Those Using DMS

Chapter 2: What the Money Buys
Fig. 2.1 U.S. Digital & Offline Support Spending, 2008 through 2016
Fig. 2.2 Digital Marketing Support Spending by Category, 2012-2016

Chapter 3: Digital Marketing Support Components by Category
Fig. 3.1 Web Presence Component Share-Total U.S. 2016 Projected Spending
Fig. 3.2 Total U.S. Spending on Website Design, 2008-2020
Fig. 3.3 Total U.S. Spending on Website Hosting, 2008-2020
Fig. 3.4 Total U.S. Spending on Online Advertising Management, 2008-2020
Fig. 3.5 Mobile Media Spending versus Online Ad Management Spending, 2008-2020
Fig. 3.6 Total U.S. Spending for Mobile Marketing Management, 2008-2020
Fig. 3.7 Total U.S. Spending for Social Marketing Management, 2008-2020
Fig. 3.8 Online PR Component Share-Total U.S. 2016 Projected Spending
Fig. 3.9 Total U.S. Spending for Email Management, 2008-2020
Fig. 3.10 Total U.S. Spending for Digital Press Release Management, 2008-2020
Fig. 3.11 Total U.S. Spending for Reputation Management, 2008-2020
Fig. 3.12 Total U.S. Spending for Opt-In List Management, 2008-2020
Fig. 3.13 Online Marketing Support Component Share-Total U.S. 2016
Fig. 3.14 Total U.S. Spending for SEO, 2008-2020
Fig. 3.15 Total U.S. Spending for Blog Development, 2008-2020
Fig. 3.16 Total U.S. Spending for Site Visitor Analytics, 2008-2020
Fig. 3.17 Total U.S. Spending for Email List Purchase, 2008-2020
Fig. 3.18 Total U.S. Spending for Listings Claiming, 2008-2020
Fig. 3.19 Online Ad Production Component Share Total U.S. 2016
Fig. 3.20 Total U.S. Spending for Online Agency Exchange Fees, 2008-2020
Fig. 3.21 Total U.S. Spending for Display Ad Design, 2008-2020
Fig. 3.22 Total U.S. Spending for App Design, 2008-2020
Fig. 3.23 Total U.S. Spending for Online Game Development, 2008-2020
Fig. 3.24 Total U.S. Spending for Online Video Production, 2008-2020
Fig. 3.25 Total U.S. Spending for Online Consulting/Research, 2008-2020

Chapter 4: A Look at The Industry
Fig. 4.1 The Life of a DMS Provider: Swallowing Ideas

Chapter 5: What the Future Holds
Fig. 5.1 Digital Marketing Support Spending by Category, 2016-2020

APPENDIX A: DMS on Main Street
APPENDIX B: Digital Marketing Services Report Sample
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