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Benchmarking Local Digital Media - Insights From Revenue Survey - 2016

  • ID: 3699417
  • Report
  • Region: Global, United States
  • 45 Pages
  • Borrell Associates Inc
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This is a must-read report for anyone managing local digital sales operations. The 45-page report offers insights from revenue performance at 10,395 local media entities across the U.S. and Canada - something we’ve been doing for 14 years to help companies determine how well they’re doing in digital sales.

The report includes 22 charts and tables that offer digital-revenue benchmarking for local operators by eight different types of parent company: daily newspapers, weekly newspapers, local radio stations and clusters, TV stations, yellow page directories, cable systems, and local Internet pureplay companies. It also offers two appendices that list local digital advertising expenditures by format (banners, paid search, etc.) for each of 513 local Digital Marketing Regions (DMRs) in the U.S., both for 2015 and forecast for 2016.
Note: Product cover images may vary from those shown
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1. Introduction

2. Background And Methodology

3. Who's Making What in Local Markets
Fig. 1 Traditional Media Scored $10.5 Billion in Digital Advertising in 2015
Fig. 2 Traditional Media’s Dependence on Digital Sales, 2015
Fig. 3 In Local Markets, Newspapers Rule Digital
Fig. 4 Who’s Selling Digital Advertising: Large Markets vs. Small
Fig. 5 How $48 Billion in Local Digital Advertising Was Shared in 2015
Fig. 6 2015 Average Digital Media Revenue vs. Top Performer

4. Daily & Weekly Newspapers

5. Local Broadcast Tv Stations

6. Yellow Pages

7. Local Pureplays

8. Local Cable Systems

9. Local Radio Stations

10. Additional Information on Benchmarking

APPENDIX A 2015 Local Online Ad Spending by Format
APPENDIX B 2016 Local Online Advertising Forecasts by Format
Note: Product cover images may vary from those shown
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