Consumer and Market Insights: Fish & Seafood in Sweden

  • ID: 3700061
  • Report
  • Region: Sweden
  • 68 pages
  • GlobalData
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Frozen Fish & Seafood is the leading value category in the Swedish Fish & Seafood market
Summary:

Positive consumer sentiment will continue to drive demand in the Fish & Seafood market in Sweden during 2015-2020. Furthermore with consumer preference strongly shifting towards non-meat protein in Sweden Fish & Seafood products are well positioned as a healthy alternative because of their low fat high protein and Omega 3 content. Frozen Fish & Seafood is the leading value category in the Swedish Fish & Seafood market followed by Fresh Fish & Seafood (Counter). Demand for premium and indulgent Fish & Seafood products is high while busy lives of consumers is driving demand for ready-to-cook products

Key Findings:

- Of the six categories analyzed Frozen Fish & Seafood will be the fastest growing value category registering a CAGR of 4.6% during 2015-2020

- Hypermarkets & Supermarkets is the leading distribution channel accounting for more than half of the overall Fish & Seafood distribution in Sweden.

- The use of Flexible Packaging is forecast to register the fastest growth among packaging material during 2015-2020.

- Private label products had high market penetration of 19.3% in 2015. They compete with brands which has resulted in private label products gaining market share from brands during 2011-2014.

- Findus Group is the leading market player in the country.

The Consumer and Market Insights report on the Fish & Seafood market in Sweden provides insights on high growth categories to target trends in the usage of packaging materials types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Ambient Fish & Seafood Chilled Raw Packaged Fish & Seafood - Processed Chilled Raw Packaged Fish & Seafood - Whole Cuts Dried Fish & Seafood Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets Convenience Stores Food & Drinks Specialists and others in 2014

- Packaging data: consumption breakdown for packaging materials and containers in each category in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics Flexible Packaging Rigid Metal and others; container data for: Can-Food Bag/Sachet Tray and others

- Consumer level trends: Top four consumer trends which influence Fish & Seafood products consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy:

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Fish & Seafood products consumption and how they influence consumer behavior in the market which will help determine the best audiences to target

- Access to analysis on products launched in the market

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years resulting in revenue expansion
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Table of Contents
Introduction
- Report Scope
Country Context
- Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index
Market Overview
- Value and volume analysis for Swedish Fish & Seafood market
- Historic and forecast consumption in Swedish Fish & Seafood market
- Degree of trade up/down in the Swedish Fish & Seafood market
- Volume analysis by category
- Historic and forecast value analysis by category
- Winners and losers by category with change in market share
- Average category level pricing
Retail Landscape and Key Distribution Channels
- Leading retailers in SwedishFood market
- Leading distribution channels (value terms) in Swedish Fish & Seafood market
- Leading distribution channels (value terms) by category
Packaging
- Fish & Seafood market by type of packaging material/container (in volume terms)
- Fish & Seafood market by type of packaging closure/outer (in volume terms)
- Fish & Seafood market by type of packaging, forecast (in volume terms)
Brand and Private Label Share
- Penetration of private label by category in SwedishFish & Seafood market
- Private Label growth (in value terms) compared to brands
- Market share of leading brands (in value terms) by category
Consumer trend analysis
- ’sconsumer trend framework and explanation of the Mega-trends
- For key trends inSwedish Fish & Seafoodmarket
- How the trend is influencing consumption in SwedishFish & Seafood market
- How to target the trend in SwedishFish & Seafoodmarket
- How the trend will evolve in SwedishFish & Seafoodmarket
- Key target demographic and the rate and which the trend will evolve
- Key drivers in the market that will increasingly influence consumption
Product examples
- Products launched in Swedish Fish & Seafood market
Appendix
- Country context
- Category value and volume data
- Sector Overview
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Explanation of sub-trends
- Methodology
- About
List of Tables
Table 1: Market value analysis in SEK and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to SEK
Table 4: Average prices (SEK and US$) by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume share analysis by category, 2015
Figure 3: Growth analysis by category, 2010-2020
Figure 4: Change in market share by category, 2015-2020
Figure 5: Leading distribution channels, overall Food, 2011-2014
Figure 6: Leading distribution channels by category, 2015
Figure 7: Packaging analysis -key packaging material, type, closure and outer, 2015
Figure 8: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 9: Private Label penetration by categories, 2015
Figure 10: Private Label and brand share growth, 2012-2015
Figure 11: Brand share by categories, 2015
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