Pay-TV Services in Central and Eastern Europe: Trends and Forecasts 2016–2021

  • ID: 3709520
  • Report
  • Region: Eastern Europe, Europe
  • 23 pages
  • Analysys Mason Group
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"Both traditional pay TV and OTT services to the TV set are limited by low retail prices, strong piracy in the region and use of devices other than TV sets for the consumption of legal and illegal video content."

Digitalisation of cable infrastructure and service bundling will be two of the most significant drivers in the Central and Eastern Europe pay-TV market over the next 5 years. This report forecasts the number of pay-TV households, services, spend and ASPU between 2016 and 2021 for seven individual countries and for the region as a whole.

This report provides:

- forecasts for the number of pay-TV households, services, spend and average spend per user (ASPU)
- forecasts split by pay-TV platform: cable (analogue and digital), IPTV, pay-DTT, satellite and OTT video delivered to the TV set
- forecasts for 7 individual countries and for Central and Eastern Europe as a whole
- an overview of the trends and drivers in the market
- top-level overviews of the key countries in the region.

Who Should Read this Report:

- Product and strategy managers within pay-TV operators who require market sizing for business planning purposes, as well as an overview of
key trends affecting the market to help them to develop propositions accordingly.
- Business development managers within vendors of video solutions who need to assess the size of the opportunity for their products and services.
- Financial analysts who need to understand the dynamics and the size of the pay-TV market.

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Chapters:

5. Regional trends
6. Central and Eastern Europe (CEE): Revenue growth from traditional TV services will be overshadowed by OTT to the TV set
7. CEE: Many factors affect the take-up and value of pay-TV services
8. CEE: Cable digitalisation and IPTV take-up will drive revenue and subscriber growth respectively
9. CEE: Many customers that want pay-TV services already have them – illegal content will temper OTT-to-the-TV-set growth
10. CEE: Paid-for OTT video service take-up will be restricted by high piracy rates and affordable satellite dominates traditional pay TV
11. Country-level trends
12. Czech Republic: Operators remain in deadlock
13. Poland: Operators compete on multi-screen on-demand, but are dependent on convincing consumers to pay for services
14. Russia: High penetration and extremely low average spend is driven by cheap services and free or illegal options
15. Turkey: Satellite will continue to dominate, though Türk Telekom has disrupted the market
16. Forecast methodology and assumptions
17. Our forecasts cover primary and secondary pay-TV services
18. Our spend forecasts focus on linear and on-demand content to the TV set
19. Our definition of OTT video services (to the TV)

List of Figures
Figure 1: Pay-TV spend by service type and ASPU for traditional and OTT-to-theTV-set services, Central and Eastern Europe, 2012–2021
Figure 2: Pay-TV spend by service type, total spend and growth rates, Central and Eastern Europe, 2012–2021
Figure 3: Pay-TV connections and growth rates by type, Central and Eastern Europe, 2012–2021
Figure 4: Selected factors that affect the take-up and value of pay-TV services in Central and Eastern Europe
Figure 5: Pay-TV connections and ASPU by access technology, Central and Eastern Europe, 2012–2021
Figure 6: Household penetration of traditional pay-TV services, Central and Eastern European countries, 2012–2021
Figure 7: OTT-to-the-TV-set subscription penetration, Central and Eastern European countries, 2012–2021
Figure 8: Traditional pay-TV connections by technology and OTT-video-to-the-TVset penetration by country, Central and Eastern Europe, 2021 Figure 9: Household penetration of pay TV by access technology, Czech Republic, 2012–2021
Figure 10: Household penetration of pay TV by access technology, Poland, 2012–2021
Figure 11: Household penetration of pay TV by access technology, Russia, 2012–2021
Figure 12: Household penetration of pay TV by access technology, Turkey, 2012–2021
Figure 13: Types of pay-TV service covered in this report
Figure 14: Scope of our pay-TV spend forecasts
Figure 15: Definition of OTT video services to the TV

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- Czech Republic
- Hungary
- Poland
- Romania
- Russia
- Slovakia
- Turkey
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