Operators in emerging Asia–Pacific (EMAP) are struggling to reach even moderate levels of adoption for their mobile money initiatives; they should stop trying to emulate the types of mobile money initiatives that worked in African markets and instead implement solutions that are appropriate to the region.
Ecommerce enablement represents the strongest growth opportunity, but operators will have to differentiate their solutions from those offered by banks and new financial players in the region.
- provides recommendations to help operators improve mobile money activity rates
- outlines strategies that operators can adopt in order to reap indirect benefits from mobile money services and expand their service portfolio to capture new opportunities
- discusses mobile money best practices and explores the transition of consumer-oriented mobile money services to B2B ecommerce enablement solutions.