The exclusion of U.S. and European B2C E-Commerce companies from Iran because of sanctions has fostered the growth of local companies. According to the report, the largest of these online merchants is Digikala, with a large double-digit share of the online market and the third most popular website in the country. Other local players include online marketplace Bamilo, online clothing outlets Modeseh and Shixon, group buying and daily deal operator Netbarg, online auction seller Esam, and others.
Sellers and well as buyers are optimistic about changes to come to the online market. Sellers in Iran hope to have international investors and partners while online shoppers hope to be able to broaden their choice of goods, particularly the selection of electronics, according to the report.
Key Questions Answered In This Report
- What is the current state and the prospects of the B2C E-Commerce market in Iran?
- How are the cancellation of economic sanctions expected to affect the online retail development in this country?
- What is the online penetration on the Iranian retail market?
- How many individuals in Iran are currently making purchases over the Internet?
- Who are the current leaders of Internet retailing in Iran?
2. Overview and International Comparisons
- B2C E-Commerce Overview and International Comparisons, April 2016
- Selected Socio-Economic Characteristics of Selected Countries in Iran, Compared to Bahrain, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, UAE, incl. Population, in millions, GDP, in USD billion, and GDP per Capita, in USD, 2014
- B2C E-Commerce Index of Iran, Compared to Bahrain, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, UAE, incl. Global Rank, 2016, Share of Individuals Using Internet, 2014, Share of Individuals with Credit Card, 2014, Secure Internet Servers per 1 million People, 2014, UPU Postal Reliability Score and UNCTAD B2C E-Commerce Index Value, 2015
- Internet Penetration in Iran, Compared to Bahrain, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, UAE, Yemen, in % of Individuals, 2014
- Online Shoppers in the Middle East, by Country, incl. Bahrain, Iran, Israel, Jordan, Oman, Qatar, Saudi Arabia, UAE, in % of Internet Users, in % of Population and in millions, 2013/2014
- Smartphone Penetration, in % of Population, 2015e
- Breakdown of Broadband Internet Subscriptions, by Type, in % and in millions, 2015
- Breakdown of Online Transaction Value in Iran by Top 5 Provinces and Others, in %, 12 Months to March 2015
4. Sales and Shares
- Value of E-Commerce Payment Transactions, by Teheran, Other Provinces and Total, in IRR trillion, 2012/2013 - 2014/2015
- Number of E-Commerce Payment Transactions, by Teheran, Other Provinces and Total, in millions, 2012/2013 - 2014/2015
- Online Share of All Cashless Purchase Transactions, by Transaction Number and Transaction Value, in %, 2014/2015
- B2C E-Commerce Share of Retail Sales, in %, 2015e
5. Users and Shoppers
- Internet Penetration, in % of Households and in % of Individuals, 2012 - 2014
- Breakdown of Internet Users, by Gender and Age Group, in %, 2013
- Number of Individuals Carrying Out Shopping and Related Activities Online, by Activity, in millions and in % of Internet Users, by Male, Female and Total, 2013
- Top 5 Product Categories Purchased Online, in % of Online Shoppers, January 2016
- Top 5 Product Categories that Online Shoppers in Iran Expect to Have a Greater Access to in the Next Six Months, in % of Online Shoppers, January 2016
- Top 5 Reasons for Not Shopping Online, in % of Respondents, 2012 & January 2016
- Number of Online Payment Gateways, in thousands, March 2013 & March 2015
- B2C E-Commerce Delivery Overview, May 2016
- B2C E-Commerce Player Overview, April 2016
- Top 5 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Iran’s Share of Website Visits, in %, April 2016
- Top 10 E-Commerce Websites, by Website Rank, incl. Description, April 2016