Key Market Trends and Opportunities for Comfort Cooling in Southeast Asia

  • ID: 3716100
  • Report
  • Region: ASEAN, Asia
  • 103 Pages
  • Frost & Sullivan
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Indonesia and Vietnam will be the Epicenters of Market Growth
The residential comfort cooling market in Southeast Asia is in the growth phase and is set to grow at a CAGR of 8.3% from 2014 to 2019. One of the key trends in this market is the increasing demand for energy-efficient air conditioner units. The market trends are analyzed for a study period of 2011 to 2019. The base year is 2014. Indonesia and Vietnam are expected to be the fastest-growing markets while Malaysia and Thailand have high market potential. In the next 5 years, focus is expected on developing innovative models that use green and efficient technologies. At the same time, increase in smart cities, smart buildings, and growing IoT technology would influence the development of smart air conditioning units.

Key Findings:

The comfort cooling market in Southeast Asia is in the growth phase and set to grow at a CAGR of X% from 2014 to 2019.

- Indonesia, Vietnam, Malaysia, and Thailand are expected to lead the region in the market growth of air conditioners in the forecasted period.

- As the penetration rate of air conditioners is still low in Indonesia, the Philippines, Thailand, and Vietnam, there is huge market potential in these fast-developing countries.

- Growth in residential construction, increasing purchasing power, hot and humid climate,growing middle-class population, and increasing urbanization drive the demand for and sale of air conditioner units.

- On the other hand, the long product life of air conditioners restrains the sale of new units,and rising electricity prices continue to restrain market growth.

- Split-type air conditioner units with inverters are growing in prominence as electricity costs shoot up and the awareness for energy efficiency and conservation increases.

- In Southeast Asia, with the exception of the Philippines, window air conditioners are almost phased out. Sales of new window air conditioner units will probably be driven only by the replacement of similar old units.

- Portable air conditioners form a niche segment and do not have huge demand.
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1. Executive Summary
  • Key Findings
  • Market Engineering Measurements
  • CEO’s Perspective
2. Market Overview
  • Market Definitions
  • Market Segmentation)
  • Key Questions this Study will Answer
3. Drivers and Restraints - Total Comfort Cooling Market
  • Market Drivers
  • Drivers Explained
  • Market Restraints
  • Restraints Explained
4. Forecasts and Trends - Total Comfort Cooling Market
  • Market Engineering Measurements
  • Forecast Assumptions
  • Revenue Forecast
  • Revenue Forecast Discussion
  • Geographic Trends
  • Percent Revenue Forecast by Country
  • Revenue Forecast Discussion by Country
5. Regional Breakdown - Indonesia
  • Key Findings
  • Market Engineering Measurements
  • Revenue Forecasts
  • Key Trends
  • Market Share Analysis
  • Competitive Landscape
6. Regional Breakdown - Malaysia
  • Key Findings
  • Market Engineering Measurements
  • Revenue Forecast
  • Key Trends
  • Market Share Analysis
  • Competitive Landscape
7. Regional Breakdown - The Philippines
  • Key Findings
  • Market Engineering Measurements
  • Revenue Forecasts
  • Key Trends
  • Market Share Analysis
  • Competitive Landscape
8. Regional Breakdown - Singapore
  • Key Findings
  • Market Engineering Measurements
  • Revenue Forecast
  • Key Trends
  • Market Share Analysis
  • Competitive Landscape
9. Regional Breakdown - Thailand
  • Key Findings
  • Market Engineering Measurements
  • Revenue Forecasts
  • Key Trends
  • Market Share Analysis
  • Competitive Landscape
10. Regional Breakdown - Vietnam
  • Key Findings
  • Market Engineering Measurements
  • Revenue Forecast
  • Key Trends
  • Market Share Analysis
  • Competitive Landscape
11. The Last Word
  • The Last Word - 3 Big Predictions
  • Legal Disclaimer
12. Appendix
  • Market Engineering Methodology
  • Additional Sources of Information on Homes & Buildings Studies
  • List of Companies in “Others”
  • Learn More - Next Steps
  • Abbreviations and Acronyms Used
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