Global Location-based Search and Advertising Market 2016-2020

  • ID: 3723297
  • Report
  • Region: Global
  • 70 pages
  • TechNavio
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FEATURED COMPANIES

  • Adfalcon (Noquoush)
  • BLIP Systems A/S
  • Groupon
  • Near
  • Scanbuy
  • Verve Wireless
  • MORE
About the Location-based search and advertising Market

Location-based search and advertising enable users to integrate mobile advertising with mobile technologies such as location-based services. The location-based search and advertising market is likely to grow significantly in the mobile advertising industry. Location-based search and advertisement provide a higher return on investments (ROI) to enterprises compared with other forms of advertisements. It is a direct marketing channel for companies to increase their outreach and brand awareness among consumers.

The analysts forecast the Global Location-Based Search and Advertising Market to grow at a CAGR of 45.95% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the Global Location-Based Search and Advertising Market for 2016-2020. Moreover, annual sales of advertisements for providing coupons and the annual sales of publications in indoor segments such as hospitals, stadiums, and malls are also included for calculating the market size. The report also considers the revenue generated from different sectors and advertising methods.

The market is divided into the following segments based on geography:

- Americas
- APAC
- EMEA

The report, Global Location-Based Search and Advertising Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
- Admoove (HiMedia)
- Foursquare
- Groupon
- Near
- xAd

Other prominent vendors
- Adfalcon (Noquoush)
- Aislelabs
- Appello Systems
- Badoo
- Bfonics
- BLIP Systems A/S
- Burpple
- COUPIES
- Facebook
- Gimble
- Hungry Go Where (SingTel)
- Intersec
- Jatis Mobile
- Komli Mobile
- Millenial Media (Verizon)
- Madvertise media (Mobile Network Group)
- Nexage (Verizon)
- NeoMedia
- Ping Mobile
- Polaris Wireless
- Proxama
- Scanbuy
- Shopkick (SK Planet
- ShowNearby (Honeybay)
- Social Retail
- Sprooki
- Thinknear (TeleNav)
- Verve Wireless
- Vouchercloud (Vodafone)
- Waze (Google)
- Weve (O2)
- Wimdu
- Yoose

Market drivers
- Reduced cost of marketing and enhanced consumer outreach

Market challenges
- Limited bandwidth and incompatible location technology

Market trends
- Location-based services (LBS) using light emitting diode (LED) fixtures

Key questions answered in this report

- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Adfalcon (Noquoush)
  • BLIP Systems A/S
  • Groupon
  • Near
  • Scanbuy
  • Verve Wireless
  • MORE
PART 01: Executive summary
  • Highlights
PART 02: Scope of the report
  • Market overview
  • Top-vendor offerings
PART 03: Market research methodology
  • Research methodology
  • Economic indicators
PART 04: Introduction
  • Key market highlights
PART 05: Market landscape
  • Market overview
  • Market size and forecast
  • Five forces analysis
PART 06: Market segmentation by type of advertising
  • Global location-based search and advertising market by type of advertising
  • Global location-based search and advertising market by push advertising
  • Global location-based search and advertising market by pull advertising
PART 07: Market segmentation by application
  • Global location-based search and advertising market by application
  • Global location-based search and advertising market by messaging
  • Global location-based search and advertising market by search
  • Global location-based search and advertising market by display
PART 08: Geographical segmentation
  • Global location-based search and advertising market by geography 2015
PART 09: Market drivers

PART 10: Impact of drivers

PART 11: Market challenges

PART 12: Impact of drivers and challenges

PART 13: Market trends

PART 14: Vendor landscape
  • Competitive scenario
  • Admoove (HiMedia)
  • Foursquare
  • Groupon
  • Near
  • xAd
  • Other prominent vendors
PART 15: Appendix
  • List of abbreviations
PART 16: About the Author

List of Exhibits

Exhibit 01: Product offerings
Exhibit 02: Types of LBS
Exhibit 03: Differences between indoor and outdoor LBS
Exhibit 04: LBS value chain
Exhibit 05: LBS applications
Exhibit 06: LBA value chain
Exhibit 07: Key factors influencing LBA market
Exhibit 08: Global location-based search and advertising market 2015-2020 ($ billions)
Exhibit 09: Five forces analysis
Exhibit 10: Global location-based search and advertising market by type of advertising 2015-2020 ($ billions)
Exhibit 11: Global location-based search and advertising market by push advertising 2015-2020 ($ billions)
Exhibit 12: Global location-based search and advertising market by pull advertising 2015-2020 ($ billions)
Exhibit 13: Global location-based search and advertising market segmentation by application 2015-2020 ($ billions)
Exhibit 14: Global location-based search and advertising market by messaging 2015-2020 ($ billions)
Exhibit 15: Global location-based search and advertising market by search 2015-2020 ($ billions)
Exhibit 16: Global location-based search and advertising market by display 2015-2020 ($ billions)
Exhibit 17: Global location-based search and advertising market by geography 2015
Exhibit 18: Impact of drivers
Exhibit 19: Impact of drivers and challenges
Exhibit 20: Funding in LBA ecosystem
Exhibit 21: Admoove: Business offerings
Exhibit 22: Foursquare: Product offerings
Exhibit 23: Groupon: Business segmentation by revenue 2014
Exhibit 24: Groupon: Geographical segmentation by revenue 2014
Exhibit 25: Near: Product offerings
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FEATURED COMPANIES

  • Adfalcon (Noquoush)
  • BLIP Systems A/S
  • Groupon
  • Near
  • Scanbuy
  • Verve Wireless
  • MORE
New Report Released: - Global Location-Based Search and Advertising Market 2016-2020

The author of the report recognizes the following companies as the key players in Global Location-Based Search and Advertising Market: Admoove (HiMedia), Foursquare, Groupon, Near, and xAd.

Other Prominent Vendors in the market are: Adfalcon (Noquoush), Aislelabs, Appello Systems, Badoo, bfonics, BLIP Systems A/S, Burpple, COUPIES, Facebook, Gimble, Hungry Go Where (SingTel), Intersec, Jatis Mobile, Komli Mobile, Millenial Media (Verizon), Madvertise media (Mobile Network Group), Nexage (Verizon), NeoMedia, Ping Mobile, Polaris Wireless, Proxama, Scanbuy, Shopkick (SK Planet), ShowNearby (Honeybay), Social Retail, Sprooki, Thinknear (TeleNav), Verve Wireless, Vouchercloud (Vodafone), Waze (Google), Weve (O2), Wimdu, and Yoose.

Commenting on the report, an analyst from the research team said: “An emerging trend in the LBS market is the use of LED fixtures. The use of LED fixtures for location-based services is cost-effective for indoor locations as it eliminates the need for additional hardware chips manufactured by lighting companies are embedded in the overhead LED lights used in offices. The chips communicate using consumer's smartphones and use sensors to track the direction in which users move inside stores. Indoor location-based services that use LED fixtures provide directions in airports, museums, and retail shops, where these services help shoppers locate the appropriate products. In addition, LBS help retailers to offer customized sales offer to buyers, thus boosting the volume of sales.”

According to the report, a key driver of market growth is the reduced cost of marketing and enhanced customer outreach. Most of the enterprises such as retail, automotive, logistics, and food processing use the location-based search and advertisement platform to minimize their operational costs. In the past, traditional media such as billboards and pamphlets were employed for advertising. However, an increasingly intensified competitive environment and lower margins have prompted companies to shift focus toward targeted form of publicity that helps to increase operational efficiency and profitability. Compared to traditional media, location-based search and advertising send more targeted advertisements to consumers.

Further, the report states that one challenge that would likely hamper market growth is the limited bandwidth and incompatible location technology used by advertising companies.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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- Admoove (HiMedia)
- Foursquare
- Groupon
- Near
- xAd
- Adfalcon (Noquoush)
- Aislelabs
- Appello Systems
- Badoo
- bfonics
- BLIP Systems A/S
- Burpple
- COUPIES
- Facebook
- Gimble
- Hungry Go Where (SingTel)
- Intersec
- Jatis Mobile
- Komli Mobile
- Millenial Media (Verizon)
- Madvertise media (Mobile Network Group)
- Nexage (Verizon)
- NeoMedia
- Ping Mobile
- Polaris Wireless
- Proxama
- Scanbuy
- Shopkick (SK Planet)
- ShowNearby (Honeybay)
- Social Retail
- Sprooki
- Thinknear (TeleNav)
- Verve Wireless
- Vouchercloud (Vodafone)
- Waze (Google)
- Weve (O2)
- Wimdu
- Yoose
Note: Product cover images may vary from those shown
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