Increased awareness about the benefits of using soft water for daily household chores is driving the global water softener market for the residential segment.
Also, rapid urbanization and industrialization in emerging countries are affecting the quality of water. While developed countries have centralized plants for water treatment to remove calcium and magnesium compounds, developing countries are yet to develop such infrastructure. The demand for water softeners will be driven primarily by increased health consciousness, technological innovations in the market, and the emergence of domestic players in smaller markets.
The analysts forecast the Global Water Softener Market to grow at a CAGR of 6.98% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the Global Water Softener Market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sale of water softeners for the residential segment.
The market is divided into the following segments based on geography:
- North America
The report, Global Water Softener Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Other prominent vendors
- Axel Johnson
- Hague Quality Water
- Ion Exchange India
- Purchases to complement reverse osmosis water purification units
- Alternative technologies for softening water
- Connectivity-enabled innovations
Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
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- Market overview
- Top-vendor offerings
- Research methodology
- Economic indicators
- Key market highlights
- Five forces analysis
- Global water softener market by geography 2015-2020
- Water softener market in APAC
- Water softener market in North America
- Water softener market in Europe
- Water softener market in ROW
PART 08: Impact of drivers
PART 09: Market challenges
PART 10: Impact of drivers and challenges
PART 11: Market trends
PART 12: Vendor landscape
- Competitive scenario
- Other prominent vendors
- List of abbreviations
List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: Global residential water treatment market
Exhibit 03: Global residential water treatment market by POE systems 2015-2020 ($ billions)
Exhibit 04: Major types of water softeners
Exhibit 05: Global water softener market 2015-2020 ($ millions)
Exhibit 06: Five forces analysis
Exhibit 07: Global water softener market by geography 2015-2020 ($ millions)
Exhibit 08: Global water softener market by geography 2015
Exhibit 09: Global water softener market by geography 2020
Exhibit 10: Global water softener market by geography 2015-2020 (%)
Exhibit 11: Water softener market in APAC ($ millions)
Exhibit 12: Water softener market in North America ($ millions)
Exhibit 13: Water softener market in Europe ($ millions)
Exhibit 14: Water softener market in ROW ($ millions)
Exhibit 15: Middle-class population in ROW (in millions)
Exhibit 16: Global RO water purifier market 2015-2020 ($ billions)
Exhibit 17: Impact of drivers
Exhibit 18: Comparison of TDS content in water from different sources
Exhibit 19: CNY/INR exchange rate between January 2014 and April 2016
Exhibit 20: Impact of drivers and challenges
Exhibit 21: Factors facilitating the growth of connectivity-enabled innovations
Exhibit 22: Number of connected devices 2015-2019 (billion units)
Exhibit 23: Percentage of omnichannel shoppers in the US 2014
Exhibit 24: Global consumer electronics and appliance rental market 2016-2020 ($billions)
Exhibit 25: Global rental market trends 2015
Exhibit 26: Construction sector market size and forecast in GCC 2014-2019 ($ billions)
Exhibit 27: Culligan: Product segmentation
Exhibit 28: Ecowater: Product segmentation
Exhibit 29: GE: Business segmentation by revenue 2014
Exhibit 30: GE: Business segmentation by revenue 2013 and 2014 ($billions)
Exhibit 31: Strategies used by Whirlpool
Exhibit 32: Whirlpool brands as per customer segmentation
Exhibit 33: Whirlpool: Business segmentation by revenue 2014
Exhibit 34: Whirlpool product offerings
Exhibit 35: Whirlpool: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 36: Whirlpool: Geographical segmentation by revenue 2014
Exhibit 37:M: Business segmentation by revenue 2014
Exhibit 38:M: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 39:M: Geographical segmentation by revenue 2014
Exhibit 40: Axel Johnson Inc.: Business segmentation
Exhibit 41: Canature: Business segmentation:
Exhibit 42: Hague Quality Water: Business segmentation
Exhibit 43: Ion Exchange India: Business segmentation
Exhibit 44: Kenmore: Business segmentation
The author of the report recognizes the following companies as the key players in the Global Water Softener Market: Culligan, Ecowater, GE, Whirlpool, and 3M.
Other Prominent Vendors in the market are: Axel Johnson, Canature, Hague Quality Water, Ion Exchange India, and Kenmore.
Commenting on the report, an analyst from the research team said: “One trend sweeping the market is connectivity-enabled innovations. Home automation is a trend in the home appliances market. The widespread availability of wireless and mobile technologies and the introduction of connected devices and the Internet of things (IoT) have encouraged many users to shift to smart appliances. It is estimated that by 2020, there will be 70 million smart households in Europe and North America, with most household appliances monitored and controlled wirelessly using the Internet.”
According to the report, a key growth driver is the purchases made by consumers to complement RO water purification units. RO membranes are fragile and inadequate in removing or reducing calcium and magnesium compounds in the water. To prevent this and extend product lifespan, consumers are installing water softeners with RO water purifiers. A water softener and an RO water purifier are an effective combination. While the water softener gives soft water for the entire home, RO water purifier enhances the quality of drinking water by removing most impurities including hydrocarbons, cadmium, pesticides, and other.
Further, the report states that one challenge that could restrict market growth is the availability of alternative technologies for softening water.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.