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McDonald's Srl in Consumer Foodservice (Italy)

  • ID: 3723617
  • Company Profile
  • Region: Italy
  • 2 pages
  • Euromonitor International
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In 2016, after introducing ordering kiosks, McDonald’s introduced table service. According to the company, establishing ordering kiosks was a necessary step before implementing full app ordering directly from customers’ phones. In fact, Italian consumers are not yet ready to abandon the counter completely, and this is something that will be done in the future, so that in-store personnel can focus on table service only.

These Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Foodservice market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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List of Contents and Tables

Strategic Direction
Key Facts
Summary 1 McDonald's Srl: Key Facts
Summary 2 McDonald's Srl: Operational Indicators
Competitive Positioning
Summary 3 McDonald's Srl: Competitive Position 2016
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