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Influence. How to Raise Your Profile, Manage Your Reputation and Get Noticed

  • ID: 3727004
  • Book
  • June 2017
  • 270 Pages
  • John Wiley and Sons Ltd
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"An easy to read, easy to implement guide which is a must read for anyone who wants to get ahead."
Dr. Ivan Misner, NY Times best–selling author and Founder of BNI


Success isn′t just about what you know or who you know, it′s also about who knows you. What do people really think of you? How do you succeed in a relationship–driven economy?


Using simple concepts and actionable strategies for influence and persuasion, author Warren Cass shows you how to build your reputation from the ground up. Meet the right people, leave the right impression, and leverage your relationships to get where you want to be. Influence will help you:

  • Understand how different people communicate and how you should respond
  • Build instant rapport and grow your network
  • Discover how others perceive you and make necessary adjustments
  • Master the art of communication and build strategic relationships
  • Become the trusted go–to source of expertise in your field

Influence goes far beyond traditional networking to help you stand out from the crowd. Whether you′re growing a business, defining your objectives, or just keeping pace with a changing society, Influence gives you critical people skills for success in the digital age.

"This book is a triumph."
Guy Rigby, Head of entrepreneurial services at Smith and Williamson and author of best–selling book From Vision to Exit: The Entrepreneur′s Guide to Building and Selling a Business

"If you are struggling to stand out from today′s competitive marketplace, this book will enable you to transform your personal impact and allow your message to reverberate within the hearts and minds of others."
Nikki Owen, Global Thought Leader on Charisma, award–winning Speaker and Bestselling Author

Note: Product cover images may vary from those shown
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Acknowledgements xiii

Introduction xv

1. What Is Influence? 1

Influence in a Changing World 8

Setting Objectives for Influence 14

The Principles of Influence 17

2. P Is for People Who do you know and, more importantly, who knows you? 19

Your Network 20

The Law of Reciprocity 24

Becoming a Connector 26

Credibility by Association 31

Identifying and Approaching Influencers 38

The Power of Partnerships 43

Creating Advocacy 47

Become a Student of People Start with You 52

3. I Is for Image 57

Dress to Impress 59

Colours That Influence 65

Reputation Matters 70

Your Image Online 75

The Importance of Social Proof 83

4. C Is for Communication 91

Effective Communication Starts with Good Intuition 95

It s Not What You Say It s How You Say It 96

Actually, it s Also What You Say . . . And What You Do! 110

Words That Influence 143

5. K Is for Knowledge 161

Demonstrating Expertise 162

Let s Start with Publishing 165

Influence by Public Speaking 202

Using PR to Grow Your Influence 213

6. Y Is for You The Qualities of Influencers 217

Effective Influencers Are Authentic 219

Effective Influencers Think About the Future 220

Effective Influencers Leverage Technology 221

Effective Influencers Are Courageous 221

Effective Influencers Are Great Communicators 222

Effective Influencers Have Integrity 223

Effective Influencers Show Humility 224

Effective Influencers Are Focused 224

Effective Influencers Are Prepared 225

Effective Influencers Are Confident 226

Effective Influencers Are Inspirational 227

Effective Influencers Are Passionate 227

Effective Influencers Are Resilient 228

Effective Influencers Are Connected 229

Effective Influencers Are Decisive 230

Effective Influencers Adapt 231

Effective Influencers Are Charismatic 231

Effective Influencers Are Generous 232

Effective Influencers Have Good Intuition 233

Effective Influencers Are Persistent 234

Effective Influencers Are Disciplined 235

Effective Influencers Are Accountable 235

Effective Influencers Are Visionaries 236

Effective Influencers Are Positive 237

Effective Influencers Are Great with Other People 238

Effective Influencers Are Open Minded 238

Effective Influencers Reciprocate 239

Effective Influencers Understand Everything in This Book 240

Index 241

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Warren Cass
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