Developed Asia–Pacific (DVAP) is considered to be the most advanced region in terms of mobile money adoption, but operators’ initiatives have stagnated. The competitive landscape for mobile payments has changed significantly from the first initiatives in early 2000–2010 to the peak in operators’ dominance at the end of this period. Operators should explore new strategies that will help them capitalise on the rapid growth of ecommerce in the region.
This report provides:
- recommendations for operators on strategies to improve mobile money activity rates, reap indirect benefits from mobile money services and expand service portfolios to capture new opportunities
- a discussion of mobile money best practices and the transition from consumer-oriented mobile money services to B2B ecommerce enablement solutions.