Strategic Analysis of Mild and Full Hybrid Vehicles in North America and Europe

  • ID: 3734890
  • Report
  • Region: Global, America, Europe, North America, United States
  • 15 Pages
  • Frost & Sullivan
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The trend of hybridization in passenger cars is increasing as a result of the demand for emission regulation compliance. This market insight gives an overview of the segmentation and layout of different mild and full hybrid vehicles. The report also illustrates these points with technology roadmaps on motors and batteries. The insight provides a brief but useful analysis of the North American and European unit shipments. The impact of 48 volt systems in the powertrain market has also been assessed.

The global automotive industry aims at developing hybrid and electric technology through the introduction of advanced, mild and full hybrid systems including 48-volt systems. These innovations are expected to get integrated at an incremental cost to reduce carbon-dioxide (CO2) emissions and enhance fuel economy. These advanced hybrid technologies are expected to result in new, power saving opportunities for original equipment manufacturers (OEMs). Vehicles in the C and above segment categories are expected to be equipped with advanced hybrid technology.

By 2020, volt systems, start-stop systems, and regenerative braking systems will be key technology trends for mild and full hybrid vehicles. These will enhance the power and energy saving capability of forthcoming vehicles, which contribute towards lower emission tax bands and achieve ACEA (European Automobile Manufacturers' Association) CO2 targets.

Other key technologies in mild and full hybrid systems including lead acid or lithium batteries, permanent magnet motors, and a conventional engine are still considered new entrants in the global automotive market. Start-stop technology is poised to dominate hybrid technology and is offered in almost % of vehicles being launched. By 2018, start-stop system is expected to be a standard feature for vehicles in the C and above segment categories. Regenerative braking is the most sought-after technology among all the other technologies poised to increase the fuel economy; low-cost adoption will be the key driver for this technology.

In popular markets, German OEMs are key adopters of mild and full hybrid systems. Mass production OEMs such as Toyota, Ford, GM, and Hyundai are focusing on higher adoption for full size or E-segment vehicles. OEMs and supplier-partnerships play a vital role in developing and optimizing these hybrid technologies to suit versatile applications. With cost reduction as the main priority to suit the mass market as well as elite OEMs, mild and full hybrid technology could help in fuel savings and emission reductions in the overall global market.
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1 - Introduction

2 - Definition and Segmentation

3 - Technology Roadmap

4 - Market Estimation for Mild and Full Hybrids (North America and Europe)

5 - 48 Volt Systems

6 - Conclusion
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- Ford
- GM
- Hyundai
- Toyota
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