Besides presenting the unit shipment market trends and forecasts in the key countries, the study also analyzes the current and future factors affecting them. It includes the executive summary, research scope, objectives, background, and methodology, definitions and segmentation, ASEAN market outlook, regional market trends and forecasts for Thailand, Indonesia, and Malaysia, conclusions, and the future outlook and appendix.
Key markets Thailand and Indonesia saw a decline in demand; smaller markets saw considerable growth:
- The key markets of Indonesia and Thailand once again saw a decline in vehicle sales due to the depressed economy, weak consumer spending power, and falling export demand. While Malaysia maintained its performance, other countries such as Vietnam, Singapore, and the Philippines saw high vehicle sales driven by economic growth and rising income levels.
Passenger vehicles (PVs) experienced higher growth:
- PVs saw higher growth in 2015 driven by eco cars in Thailand, low cost green cars (LCGCs) and sport utility vehicle (SUVs) in Indonesia, and SUVs in Malaysia. Multi-purpose vehicles (MPVs) saw a considerable drop in sales in both Indonesia and Malaysia. In terms of commercial vehicles (CVs), pick-ups’ sales grew in Malaysia and Thailand. In Indonesia too, small pickups and double cabs saw positive growth.
Launch of new models/facelifts pushed up vehicle sales:
- In all the three key markets, sale of new models/facelift launches in both PV and CV segments helped to push up vehicle uptake. This included the launch of new pickup and SUV models in Thailand, such as Toyota Hilux Revo, Mazda BT50, Mitsubishi Pajero, Isuzu D-Maxx, Toyota Fortuner, and Honda CR-V facelift. The models launched in Malaysia were Perodua Myvi facelift, HR-V, Mercedes C-Class and Mazda3, Isuzu D-Max Diablo (special edition) & V-Cross, new-generation Mitsubishi Triton, and Nissan Navara, and facelift for Ford Ranger.
Japanese brands continue to be market leaders in key ASEAN markets:
- Toyota continued to be the leader in the PV segment in Indonesia and Thailand, and in the CV segment in Malaysia. National car makers Perodua and Proton continued to lead the PV segment in Malaysia. The market concentration of top brands increased in Malaysia and Indonesia, and dropped in Thailand. Honda consolidated its position in Indonesia and Malaysia, emerging as one of the key participants in the region.
2. Research Scope, Objectives, Background, and Methodology
3. Definitions and Segmentation
4. ASEAN Market Outlook
5. Regional Market Trends and
6. 2016 Automotive Outlook
7. Total Forecast
8. Key Conclusions
9. Regional Market Trends and Forecast - Indonesia 2015 Automotive Market Recap
10. 2016 Automotive Outlook
11. Total Forecast
12. Key Conclusions
13. Regional Market Trends and Forecast - Malaysia 2015 Automotive Market Recap
14. 2016 Automotive Outlook
15. Total Forecast
16. Key Conclusions
17. Conclusions and Future Outlook
19. Key Trends Impacting Automotive Market - Thailand
20. Key Trends Impacting Automotive Market - Indonesia
21. Key Trends Impacting Automotive Market - Malaysia