6. North Indian
7. Sandwich / Burgers
Conducted 485 interviews across six tier 1 cities namely Mumbai, Bengaluru, Delhi, Chennai, Hyderabad and Kolkata.
The result of the survey is in two parts - City Wise and Cuisine Wise. Respondents are the managers of successfully run organized as well as unorganized QSR outlets.
Key Questions Answered:
- How many customers do you get on weekdays?
- Increase in average value per consumer as compared to previous year?
- Ratio of customers from weekends to weekdays?
- What is the average billing per day/ per month ?
- What is the revenue per sq. ft.?
- Profile of customers - Regular/ Non-regular.
- Profile of customers - Corporate, Family, youngsters etc.
- Time of ordering: Breakfast/ Afternoon/ Evening/ Dinner.
- Home delivery vs. Dine-in.
- Percentage of online ordering and top websites.
- Marketing/ Promotional strategies adopted by players.
- Challenges faced by players and strategies adopted for overcoming the same.
- Menu designing and introducing new products in menu.
1.6 North Indian
1.7 Sandwich / Burgers
2. Best Industry Practices
3. Industry Challenges and Solutions
4. Research Methodology