India Malted Health Drinks Market Overview

  • ID: 3745725
  • Report
  • Region: India
  • 85 pages
  • Bonafide Research
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Malted Health Drinks Market is Expected to Grow at a CAGR of More Than 17% in the Next Five Years.

FEATURED COMPANIES

  • MTR Foods Private Limited
  • Nestle India Limited
  • Twinings Private Limited
  • MORE
This report gives a detailed analysis on the malted health drinks market in India. The different companies and brands involved in the Indian organized malted health drinks market have been analyzed in this report. The report also gives an idea on the pricing analysis of each of the product type available in the market. A detail analysis of import and export dynamics has also been explained. India is claimed to be the world’s largest malt-based drinks market and accounts for about 20% of the world’s retail volume sales. Malted beverages are popularly known as health drinks in India. While marketers have positioned such beverages as nutritious drinks, these are widely consumed as taste enhancers to encourage drinking of milk among growing children.

According to “India Malted Health Drinks Market Overview”, malted drinks market in India is expected to grow with a CAGR of more than 15% over next six years. Due to rising standard of living, changing lifestyle and high level of consumerism, there is a growing inclination of Indian consumers towards healthier food and beverages. This has now become an emerging trend of food industry that makes positive impact on malted health drink market. Well-known malted health drink products available in the country include names like Horlicks, Bournvita, Complan, Boost, Milo, Amul Pro, etc. South India has the largest market share in malted drinks market. The market is divided into white and brown powder i.e. without cocoa powder and with cocoa powder consisting barley or corn malt. Nowadays, manufacturers have a range of brands pleasing separately to kids, adults and the entire family.

Across international markets it has been seen that the growth of the middle class has driven the uptrend in food industry in general and health beverages in particular. Middle class consumers in India seek malted drinks that can help to manage good health for day-to-day challenging life. Thus, manufacturers are trying to combine the best raw materials with various innovative product concepts. Interestingly, several brands such as Boost, Complan and Bournvita have already repositioned themselves as health drinks. This is completely aligned with market realities, as greater health consciousness, aspirations for higher standards of living and comfortable disposable incomes become the main drivers of consumption patterns. Players are also bringing new packaging trends, which are attracting consumers to explore the products.

The report gives an in-depth understanding of malted health drinks market in India:
  • India Malted Health Drinks Market Outlook
  • India Malted Health Drinks Market Size & Forecast
  • India Malted Health Drinks Market Segmental Analysis: By Company, By Brand, By Region, By Segment, By End User
  • Product Price & Variant Analysis
  • The key vendors in this market space
  • Competitive Landscape & Strategic Recommendations
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology

The information contained in this report based upon both primary and secondary research. Primary research included interviews with various channel partners of malted health drink products in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports, and proprietary databases.
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FEATURED COMPANIES

  • MTR Foods Private Limited
  • Nestle India Limited
  • Twinings Private Limited
  • MORE
1. Executive Summary
2. India Malted Health Drinks Market Outlook
2.1. Market Size By Value
2.2. Market Share
2.2.1. By Company
2.2.2. By Brand
2.2.3. By Region
2.2.4. By Segment
2.2.5. By End User
2.3. Production Process
2.4. Raw Material
2.5. Product Price & Variant Analysis
3. India Economic Snapshot
4. Channel Partner Analysis
5. Policy & Regulatory Landscape
6. PEST Analysis
7. Trade Dynamics
7.1. Import
7.2. Export
8. India Malted Health Drinks Market Dynamics
8.1. Key Drivers
8.2. Key Challenges
9. Market Trends & Developments
9.1. Growing Popularity of Malted Drinks Specifically for Women
9.2. Increasing Availability of Various Flavours
9.3. Specialized Malted Drink for Diabetes Patients
9.4. Trend of Attractive Packaging and Labelling
9.5. Manufacturers Developing Niche Products
10. Competitive Landscape
10.1. Porter's Five Forces
10.2. Company Profiles
10.2.1. Mondelez India Foods Private Limited
10.2.2. Heinz India Private Limited
10.2.3. GlaxoSmithKline Consumer Healthcare Limited
10.2.4. Gujarat Co-operative Milk Marketing Federation Ltd.
10.2.5. MTR Foods Private Limited
10.2.6. Nestle India Limited
10.2.7. Continental Milkose India Limited
10.2.8. Twinings Private Limited
11. Strategic Recommendations
12. Disclaimer

List of Figures:
Figure-1: India Beverage Industry Structure 2015
Figure-2: India Malted Health Drinks Market Size - By Value 2010-2015 (INR Crore)
Figure-3: India Malted Health Drinks Market Size Forecast - By Value 2016F-2021F (INR Crore)
Figure-4: India Malted Health Drinks Market Share - By Company 2015
Figure-5: India Malted Health Drinks Market Share - By Company 2021F
Figure-6: India Malted Health Drinks Market Share - By Brand 2015
Figure-7: India Malted Health Drinks Market Share - By Brand 2021F
Figure-8: India Malted Health Drinks Market Share - By Region 2015
Figure-9: India Malted Health Drinks Market Share - By Region 2021F
Figure-10: India Malted Health Drinks Market Share - By Segment 2015
Figure-11: India Malted Health Drinks Market Share - By Segment 2021F
Figure-12: India Malted Health Drinks Market Share - By End User 2015
Figure-13: India Malted Health Drinks Market Share - By End User 2021F
Figure-14: Distribution Channel followed by Malted Health Drink Manufacturers in India
Figure-15: India Malted Health Drinks Market Share - By Sales Channel 2015
Figure-16: India Malted Health Drinks Market Share - By Sales Channel 2021F
Figure-17: Import of Malted Health Drinks in India - By Value 2011-2015 (INR Crore)
Figure-18: Import of Malted Health Drinks in India - By Volume 2011-2015 (Thousand kg)
Figure-19: Average Selling Price of Imported Malted Health Drinks in India 2011-2015 (Rupees)
Figure-20: Export of Malted Health Drinks from India - By Value 2011-2015 (INR Crore)
Figure-21: Export of Malted Health Drinks from India - By Volume 2011-2015 (Thousand kg)
Figure-22: Average Selling Price of Exported Malted Health Drinks from India 2011-2015 (Rupees)

List of Tables:
Table-1: FSSAI Guidelines on Malted Milk Food
Table-2: Product, Price & Variant Analysis
Table-3: India Economic Profile - 2014
Table-4: HS Code Structure of Malted Health Drinks in India
Table-5: Import of Various Types of Malted Health Drinks - By Value 2011-2015 (In Lacks)
Table-6: Import of Various Types of Malted Health Drinks - By Volume 2011-2015 (Thousand Kg)
Table-7: Export of Various Types of Malted Health Drinks - By Value 2011-2015 (In Lacks)
Table-8: Export of Various Types of Malted Health Drinks - By Volume 2011-2015 (Thousand Kg)
Table-9: Key Facts of Mondelez India Foods Private Limited
Table-10: Key Facts of Heinz India Private Limited
Table-11: Key Facts of GlaxoSmithKline Consumer Healthcare Limited
Table-12: Key Facts of Gujarat Co-operative Milk Marketing Federation Ltd.
Table-13: Key Facts of MTR Foods Private Limited
Table-14: Key Facts of Nestlé India Limited
Table-15: Key Facts of Continental Milkose India Limited
Table-16: Key Facts of Twinings Private Limited
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  • Mondelez India Foods Private Limited
  • Heinz India Private Limited
  • GlaxoSmithKline Consumer Healthcare Limited
  • Gujarat Co-operative Milk Marketing Federation Ltd. (AMUL)
  • MTR Foods Private Limited
  • Nestle India Limited
  • Continental Milkose India Limited
  • Twinings Private Limited
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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