Home and Garden Products Retailing in China - Market Summary & Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

  • ID: 3746342
  • Report
  • Region: China
  • 73 pages
  • GlobalData
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Home and Garden Products In China Is Estimated To Reach Cny2,630 Billion By 2020

FEATURED COMPANIES

  • B&Q
  • Dangdang
  • Gome
  • Ikea
  • Leroy
  • Tmall
  • MORE
Summary
The retail market for home and garden products in China is estimated to reach CNY2,630 billion by 2020, registering a CAGR of 13.40% over the forecast period. The expanding middle class and their aspiration for a better lifestyle will encourage them to invest more in home and garden products. Per capita spending is likely to grow at a CAGR of 12.8% by 2020. Home and garden products constitute a market share of 6.1% of total retail sales in 2015.

Key Findings
- The retail market for home and garden products in China is estimated to reach CNY2,630 billion by 2020, registering a CAGR of 13.40% over the forecast period

- A rising middle class with increased disposable income and altering lifestyles are driving retail demand and retailer’s expansion plans in tier lll and tier lV cities will drive further growth

- Online spending on home and garden products in China is expected to reach CNY299.7 billion in 2020, growing at a CAGR of 29.87% between 2015 and 2020

Synopsis
“Home and Garden Products Retailing in China - Market Summary & Forecasts” is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2020.

What else does this report offer?

- A thorough analysis of consumer trends changing economic and population factors

- Both qualitative and quantitative insights and analysis of the shifting home and garden products retail dynamics for gardening and outdoor living, home improvement, and homewares from 2010 to 2020

- Sales of home and garden products through the following channels from 2010 to 2020: Home improvement and gardening supplies retailers; hypermarkets, supermarkets and hard-discounters; home furniture and homewares retailers; department stores; value, variety stores and general merchandise retailers; online; other specialist retailers; cash and carries and warehouse clubs; electrical and electronics specialists; other general and non-specialist direct retailers; convenience stores (including Independents) and gas stations

- An overview of key home and garden products retailers operating across China and their presence across distribution channels

Reasons To Buy
- Gain a comprehensive knowledge on home and garden products sector in the China retail market and develop a competitive advantage from the start of your supply chain

- Investigate current and forecast behaviour trends in home and garden products category to identify the best opportunities to exploit

- Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior

- Understand the fastest growing categories including gardening and outdoor living; home improvement and homewares, with insights on performance across key channels from 2010, with forecasts until 2020

- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the home and garden products market

- Analysis of key international and domestic players operating in the home and garden products market - including store counts and revenues that give you a competitive edge - identify opportunities to improve your market share
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FEATURED COMPANIES

  • B&Q
  • Dangdang
  • Gome
  • Ikea
  • Leroy
  • Tmall
  • MORE
1 Introduction
1.1 What is this Report About?

2 Executive Summary & Outlook

3 Market Context
3.1 A steady economy with major growth potential for retailers
3.1.1 China's economy is increasing despite a declining growth rate
3.1.2 Savings are always a top priority for Chinese
3.1.3 Employment shift from unskilled to skilled, rural to urban, manufacturing to service industries
3.1.4 Inflation rate remains as a major concern
3.1.5 Household consumption trebles driving spending power
3.2 Large population with growing prosperity makes China a big attraction for retail

4 Chinese Shoppers
4.1 From functional to emotional
4.2 More opportunity for niche brands and mass market retailers
4.3 Shopping - a leisure activity
4.4 Two major events drive retail spend in China
4.5 High adoption of smartphones and tablets for shopping
4.6 Counterfeiting forces consumers to trade up to premium for quality assurance
4.7 Tourism /travel increases awareness of international brands
4.7.1 China remains as the second largest Duty Free market in 2020

5 Doing business in China
5.1 Summary
5.2 Anti-corruption crackdown requires careful handling for foreign businesses
5.3 Complex licensing procedures a hindrance for foreign retailers
5.4 Favourable tax structure to encourage domestic and foreign investments
5.5 Impact of government regulations on the luxury market

6 Retail - Product Sectors
6.1 Product Sector Analysis
6.1.1 Home and Garden Products
6.2 Home and Garden Products Category Overview
6.2.1 Home and Garden Products by Channel
6.2.2 Home and Garden Products by Category
6.3 Home and Garden Products Category Analysis
6.3.1 Gardening and Outdoor Living
6.3.2 Home Improvement
6.3.3 Homewares
6.4 Major Retailers
6.4.1 Home and Garden Products

7 Appendix
7.1 Definitions
7.1.1 This report provides 2015 actual sales; while forecasts are provided for 2016 - 2020
7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes
7.3 About
7.4 Disclaimer

List of Tables
Table 1: Custom Duty Rates and Consumption Tax Rates of Luxury Goods
Table 2: China Home and Garden Products Retail Sales (CNY bn), by Channel Group, 2010-2015
Table 3: China Home and Garden Products Retail Sales Forecast (CNY bn), by Channel Group, 2015-2020
Table 4: China Home and Garden Products Retail Sales (US$ mn), by Channel Group, 2010-2015
Table 5: China Home and Garden Products Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020
Table 6: China Home and Garden Products Retail Segmentation (% value), by Channel Group, 2010-2020
Table 7: China Home and Garden Products Retail Sales (CNY bn), by Category, 2010-2015
Table 8: China Home and Garden Products Retail Sales Forecast (CNY bn), by Category 2015-2020
Table 9: China Home and Garden Products Retail Sales (US$ mn), by Category, 2010-2015
Table 10: China Home and Garden Products Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020
Table 11: China Home and Garden Products Retail Segmentation (% value), by Category, 2010-2020
Table 12: China Gardening and Outdoor Living Retail Sales (CNY bn), by Channel Group, 2010-2015
Table 13: China Gardening and Outdoor Living Retail Sales Forecast (CNY bn), by Channel Group, 2015-2020
Table 14: China Gardening and Outdoor Living Retail Sales (US$ mn), by Channel Group, 2010-2015
Table 15: China Gardening and Outdoor Living Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020
Table 16: China Gardening and Outdoor Living Retail Segmentation, by Channel Group, 2010-2020
Table 17: China Home Improvement Retail Sales (CNY bn), by Channel Group, 2010-2015
Table 18: China Home Improvement Retail Sales Forecast (CNY bn), by Channel Group, 2015-2020
Table 19: China Home Improvement Retail Sales (US$ mn), by Channel Group, 2010-2015
Table 20: China Home Improvement Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020
Table 21: China Home Improvement Retail Segmentation, by Channel Group, 2010-2020
Table 22: China Homewares Retail Sales (CNY bn), by Channel Group, 2010-2015
Table 23: China Homewares Retail Sales Forecast (CNY bn), by Channel Group, 2015-2020
Table 24: China Homewares Retail Sales (US$ mn), by Channel Group, 2010-2015
Table 25: China Homewares Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020
Table 26: China Homewares Retail Segmentation, by Channel Group, 2010-2020
Table 27: Key Home and Garden Products Retailers in China
Table 28: China Exchange Rate CNY-USD (Annual Average), 2010-2015
Table 29: China Exchange Rate CNY-USD (Annual Average), 2016-2020 Forecasts
Table 30: Channel Definitions
Table 31: Category Definitions

List of Figures
Figure 1: GDP Value (US$ Billion), 2010-2015
Figure 2: Growth Rate of GDP (%), 2010-2015
Figure 3: GDP Value and Growth (CNY billion, %), 2010-2015
Figure 4: Forecasts for GDP Value and Growth (CNY Billion, %) 2015-2020
Figure 5: Gross Domestic Savings Rate as Share of GDP (%), 2005-2015
Figure 6: Share of Employment by Sector (% of Total Labor Force), 2005 & 2015
Figure 7: Unemployment Rate (% of Total Labor Force), 2005-2015
Figure 8: Inflation Growth Rates (%), 2005-2015
Figure 9: Household Consumption Expenditure of China (CNY Billion), 2005-2015E
Figure 10: Household Consumption Expenditure of Major Countries (US$ Billion), 2015
Figure 11: Growth of Household Consumption Expenditure (%), 2005-2015
Figure 12: Rural and Urban Populations (millions) 2005, 2015 and 2020
Figure 13: Total Population and Growth Rate (Millions, %), 2005-2020
Figure 14: Population Split by Gender (%), 2015 and 2020
Figure 15: Population Split by Age Group (%), 2015 and 2020E
Figure 16: Per Capita Spend on Retail (CNY), 2005 and 2015
Figure 17: Per Capita Spend on Retail by Age Group (%), 2005 and 2015
Figure 18: The Changing Chinese Shopper
Figure 19: Chinese New Year sales 2011-2016
Figure 20: Single Day sales 2010-2015
Figure 21: Smartphone users and penetration in China 2014-2019e
Figure 22: Top 10 Tourist Destination for Chinese in 2015
Figure 23: Major Cities with High Spend on Retail
Figure 24: Top 10 Duty Free markets by value, 2015 and 2020 (US$ billion)
Figure 25: Key Components of Doing Business in China Matrix
Figure 26: Individual Income Tax and Enterprise Income Tax Rates in China
Figure 27: Key Market Entry Requirements for China 2015
Figure 28: Share of Home and Garden Products in overall Retail 2015 and 2020
Figure 29: Retail Sales Value and Growth (CNY Billion, %) of Home and Garden Products 2015-2020
Figure 30: Spend per Head on Home and Garden Products 2015 and 2020
Figure 31: Online Spend in Home and Garden Products 2015-2020
Figure 32: Online Share of total Home and Garden Products Spend 2015 and 2020
Figure 33: Spending per Channel in Home and Garden Products (%) 2015 and 2020
Figure 34: China Home and Garden Products Retail Sales and Forecast (CNY bn), by Channel Group, 2010-2020
Figure 35: China Home and Garden Products Retail Market Dynamics, by Channel Group, 2010-2020
Figure 36: China Home and Garden Products Retail Sales and Forecast, by Channel Group, 2010-2020
Figure 37: China Home and Garden Products Retail Market Dynamics, by Category 2010-2020
Figure 38: China Gardening and Outdoor Living Retail Sales and Forecast (CNY bn), by Channel Group, 2010-2020
Figure 39: China Home Improvement Retail Sales and Forecast (CNY bn), by Channel Group, 2010-2020
Figure 40: China Homewares Retail Sales and Forecast (CNY bn), by Channel Group, 2010-2020
Figure 41: The Triangulated Market Sizing Methodology
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Gome
B&Q
Dangdang
Tmall
Leroy
Ikea
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