Nearly X% of the light vehicle licensees in developed countries are female; in the United States, this is over X%. The higher number of women car purchasers among millennials is expected to continue to drive the demographic shift and change in customer base.
Women vehicle owners in the United States tend to drive more SUVs and vans compared to men. The survey also shows that X% more women tend to drive older cars than men do, implying that women-owned cars may need more maintenance.
Women rely more on technician advice and have less knowledge of maintenance schedule. The survey shows that female reliance on previous maintenance experience drives service location choice - meaning, they tend to be loyal and appreciate quality work.
Women dominate in customer segments, showing high channel loyalty. Dealer loyalists and technician-reliant customer segments skew higher toward women, the survey finds. Increase in female staff and kid-friendly spaces are some strategies being adopted by aftermarket competitors. Pep Boys and smaller independent US repair shops/chains are leading in the women-friendly aftermarket.
2. Research Scope, Objectives, Background, and Methodology
3. Definitions and Segmentation
4. Demographic Megatrends Influencing the Automotive Aftermarket
5. Maintenance Attitudes and Preferences of Women Drivers in the United States
6. Targeting Women Customers: Aftermarket Exhibits
7. Key Findings and Conclusions