Value Chain Analysis of China's Stevia Sweetener Industry

  • ID: 3751287
  • Report
  • Region: China
  • 62 pages
  • CCM Information
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Value Chain Analysis of China Stevia Sweetener Industry traces the movement of China’s stevia sweetener value chain from stevia planting and stevia leaf supply to stevia sweetener extraction, purification, domestic consumption, trading and marketing companies, in terms of volume, price, and players involved. By analyzing the data of the whole value chain in 2013-2015, this study helps clients understand how the value chain has moved from the starting material to the end product, and the factors influencing the movement as well as trends for the future.

With this report, the readers can not only gain a comprehensive understanding about the movement of China’s stevia sweetener value chain as a whole, but also gain an in-depth insight of how each link along this chain has changed, the major changes in 2013-2015 and trends in the coming three to five years, from the following perspectives:
- In terms of volume, from stevia planting area to stevia leaf, from leaf to extracted stevia sweetener and then to purified stevia sweetener;
- In terms player, volume flow and match from stevia leaf traders to producers of extracted stevia sweetener and purified stevia sweetener, and from producers to traders, and cooperation mode and relationship;
- In terms of price, the price changes and trends of from stevia leaf, extracted stevia sweetener and to purified stevia sweetener.

China has been the world's largest stevia sweetener supplier with the largest stevia planting area since 1997, and also a manufacturing center for stevia sweeteners. Chinese processors are cooperating with some well-known overseas companies and their market presence extends beyond its China's territories. Therefore, it is likely for China to maintain its position as a key supplier in the long term.

Compared to other countries participating in global stevia sweetener industry chain, China has a relatively complete industry chain.

This report looks into China’s stevia sweetener value chain from the three following segments:
- Raw material supply: including stevia planting area and stevia leaf output;
- Supply of target products: stevia sweetener extraction and purification;
- Trade and marketing of stevia sweeteners.

Because of the segmentation of stevia planting and stevia sweetener processing and the fragmentation of stevia planting, the stevia leaf supply is not exactly in consistent with its demand. The inconsistence between data of extracted stevia sweetener output calculated from stevia leaf output and the actual output data (domestic sales + export) is mainly attributed to two factors: the inventory of stevia leaves and extracted stevia sweeteners, and the time inconsistence of stevia leaf harvest and stevia sweeteners processing. How has the inventory level changed for China stevia leaf, extracted stevia sweeteners and purified stevia sweetener? What will the future trends for the inventory level of stevia leaf and stevia sweeteners be?

Each link of China’s stevia sweetener value chain has its own characteristics and has undergone different changes in recent years. What are these changes and what will their future trends be?

The author has conducted a value chain analysis to China’s stevia sweetener industry to uncover the volume and price movement of stevia sweeteners from its starting material, to extraction, purification, sales in both domestic and overseas markets and factors influencing the movement, the flow from players of stevia seeding and seedling, to stevia planters and stevia leaf traders, to extracted and/or purified stevia sweeteners, and to traders and marketing companies of stevia sweeteners, as well as factors influencing the flow and their cooperation mode.

Value Chain Analysis of China’s Stevia Sweetener Industry, finished in March 2016, is a first edition report on the value chain analysis of China’s stevia sweetener industry. This intelligent report has attached importance to the following parts:
- Stevia planting and stevia leaf supply, including planting area and region changes and trends;
- Stevia sweeteners extraction and purification, covering capacity and output volume, product structure, producers, their changes and trends;
- Export of Chinese stevia sweeteners, focusing on key features and trends of different types of distributors and traders;
- Domestic consumption of stevia sweeteners: major types of stevia sweeteners used in China; major end uses and types of major end users, as well as their main characteristics;
- Policies and regulations on China’s stevia sweetener industry.
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Executive summary
Introduction and methodology
1 Overview of stevia sweetener industry value chain and its dynamics in China
1.1 Overview of China’s stevia sweetener value chain
1.2 Overview of China's stevia sweetener value chain by volume and player
1.2.1 Flow of China's stevia sweetener value chain by volume
1.2.2 Flow of China's stevia leaves to extracted stevia sweeteners by volume and by player
1.2.3 Flow of China's extracted stevia sweeteners to purified stevia sweeteners by volume and by player
1.2.4 Flow of China's processed stevia sweeteners to trade by player
1.2.5 Flow of China's stevia sweeteners from traders to US marketing companies by player
1.3 Overview of China's stevia sweetener value chain by price
1.4 Key features and trends of China's stevia sweetener industry
1.5 China's position in the world stevia sweetener industry chain
2 Stevia seeding and seedling in China
2.1 Geographic distribution of stevia seeding and seedling
2.2 Key features and trends of stevia seeding and seedling
3 Stevia planting and stevia leaf supply in China
3.1 Changes and trends of stevia planting area and regions
3.2 Stevia planting and harvest methods
3.3 Stevia planting pattern and stevia leaves sales mode
3.4 Switch of stevia planting to other crops
3.5 Price changes and trends of stevia leaves
3.6 China’s stevia leaf market cycle & forecast to 2021
4 Stevia sweetener extraction and purification in China
4.1 Products of extracted stevia sweeteners and purified stevia sweeteners
4.2 Key features and trends of different types of stevia sweetener suppliers
4.3 Price changes and trends of different types of stevia sweeteners and factors behind
5 Sales and trade of China’s stevia sweeteners
5.1 Sales and trade volume of China’s stevia sweeteners and their trends
5.2 Key features and trends of different types of stevia sweetener distributors and traders
6 Stevia sweetener consumption in China
6.1 Overview of stevia sweetener consumption in China
6.2 Major end uses and types of stevia sweeteners used in China
6.3 Types of stevia sweetener end users in China and their main characteristics
6.4 Factors influencing stevia sweetener consumption in China
7 Current role of government in China's stevia sweetener industry
7.1 Chinese government's role in stevia sweetener industry
7.2 Policies and regulations on stevia sweetener industry in China
8 Forecast on China’s stevia sweetener industry value chain
8.1 Factors influencing the movement of China’s stevia sweetener industry value chain
8.2 Future trends of China’s stevia sweetener industry value chain

List of Tables
Table 1.2.1-1 Flow of China's stevia leaves to extraction, purification, trade and marketing of stevia sweeteners, 2013-Aug. 2015, tonne
Table 1.2.1-2 Flow of China’s stevia sweetener value chain by volume and number of players involved, 2013-Aug. 2015
Table 1.2.2-1 Stevia planting area and leaf output in different regions of China, 2012-2015
Table 1.2.2-2 Output of stevia leaf and extracted stevia sweeteners in China, 2013-2015
Table 1.2.2-3 Major stevia cooperatives and their major clients of stevia sweetener producers in China
Table 1.2.2-4 Output, export and domestic sales of extracted stevia sweeteners in China, 2013-Aug. 2015
Table 1.2.3-1 Output of high and low purity stevia sweeteners in China, 2013-Aug. 2015
Table 1.2.3-2 Export and domestic sales of high and low purity stevia sweeteners in China, 2013-Aug. 2015
Table 1.3-1 Market price of stevia leaves, extracted and purified stevia sweeteners in China, 2013-Aug. 2015
Table 3.4-1 Substituted crops to stevia in different regions of China
Table 4.2-1 Basic information of stevia sweetener producers in China, as of late 2015
Table 4.2-2 Capacity of producers engaged in stevia sweetener extraction only in China, 2013-Aug. 2015
Table 4.2-3 Capacity of producers engaged in stevia sweetener purification only in China, 2013-Aug. 2015
Table 4.2-4 Capacity of producers engaged in both extraction and purification of stevia sweeteners in China, 2013-Aug. 2015
Table 5.2-1 Companies exporting mainly extracted stevia sweeteners among top 40 exporters and their export volume, 2013-Aug. 2015, tonne
Table 5.2-2 Companies exporting mainly high purity stevia sweeteners among top 40 exporters and their export volume, 2013-Aug. 2015, tonne
Table 6.3-1 Types of stevia sweetener end users in China and their main characteristics
Table 7.2-1 Policies and regulations on stevia sweetener industry in China, as of March 2016

List of Figures
Figure 1.1-1 Overview of China's stevia sweetener value chain
Figure 1.2.1-1 Flow of China’s stevia sweetener value chain by volume, 2013~Aug. 2015
Figure 1.2.1-2 Flow of China's stevia sweetener value chain by volume, Jan.-Aug. 2015
Figure 1.2.1-3 Flow of China's stevia sweetener value chain by volume, 2014
Figure 1.2.1-4 Flow of China's stevia sweetener value chain by volume, 2013
Figure 1.2.4-1 Leading players involved in processing, trade and marketing of Chinese stevia sweeteners, 2013-2015
Figure 1.2.4-2 China's stevia sweetener processors and their trade subsidiaries
Figure 1.2.4-3 China's top 40 stevia sweetener exporters by volume, 2013-Aug. 2015
Figure 1.2.5-1 Flow of China's stevia sweeteners from traders to the US marketing companies, 2013-Aug. 2015
Figure 1.3-1 Market price of stevia leaves, extracted and high purity stevia sweeteners in China, 2013-Aug 2015
Figure 1.5-1 Development stages of stevia sweetener industry in different countries of the world
Figure 3.1-1 Stevia planting area and stevia leaf output in China, 2013-2015
Figure 3.1-2 Stevia planting area in different regions in China, 2013-2015
Figure 3.1-3 Geographic distribution of stevia planting in China, 2015
Figure 3.4-1 Planting income of stevia and other crops in China, 2013
Figure 3.5-1 Stevia leaf average sales price quoted by stevia planters in China, 2013-2015
Figure 3.6-1 China’s stevia leaf market cycle & forecast to 2021
Figure 4.1-1 Capacity and output of stevia sweetener in China, 2013-Aug. 2015
Figure 4.1-2 Product structure of stevia sweeteners by output in China, 2013-Aug. 2015
Figure 4.3-1 Market price of extracted and high purity stevia sweeteners in China, 2010-Aug. 2015
Figure 5.1-1 Chinese stevia sweeteners sales volume, 2013-Aug. 2015
Figure 5.1-2 Shares of different types of Chinese stevia sweeteners by domestic sales and export volume, 2013-Aug. 2015
Figure 6.1-1 Stevia sweeteners consumption volume changes in China, 2010-2015
Figure 6.1-2 Consumption structure of stevia sweeteners in China by end use, 2015
Figure 6.4-1 Comparison of stevia sweetener price against other sweeteners in China, 2010-2015
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Ganzhou Julong High-tech Food Co., Ltd.
PureCircle (Jiangxi) Co., Ltd.
Heilongjiang Land Reclamation Huiju Hailin Stevioside Co., Ltd.
Shandong Huaxian Stevia Co., Ltd.
Mingguang Mingmao Co., Ltd.
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