Consumer and Market Insights: Fish and Seafood in South Africa

  • ID: 3751478
  • Report
  • Region: Africa, South Africa
  • GlobalData
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FEATURED COMPANIES

  • Glenryck Foods Ltd.Others
  • Irvin and Johnson Ltd
  • Private Label
  • Sea Harvest
  • MORE
Summary:

South Africa’s Fish & Seafood market is forecast to register growth in value as well as volume terms during 2015-2020. The Frozen Fish & Seafood category has the largest volume share in 2015 while the Ambient Fish & Seafood category is projected to witness fastest growth during 2015-2020. Rising urbanization levels and consequently busier lifestyles will shift the consumer behavior towards more convenient and quick to prepare processed and frozen products. Expanding middle income population will also impact the consumer taste and boost the demand for premium and imported brands.

Key Findings:

- Fish & Seafood market in South Africa will register higher growth in value terms during 2015-2020 compared to 2010-2015

- Frozen Fish & Seafood category has the largest volume share in the overall Fish & Seafood market

- The Ambient Fish & Seafood category will register fastest growth during 2015-2020

- Hypermarkets & Supermarkets is the leading distribution channel in South Africa’s Food market

- Flexible Packaging is the most commonly used packaging material in the Fish & Seafood market

- The private label penetration in South Africa's Fish & Seafood market remains high

The Consumer and Market Insights report on the Fish & Seafood market in South Africa provides insights on high growth categories to target trends in the usage of packaging materials types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Ambient Fish & Seafood Chilled Raw Packaged Fish & Seafood - Processed Chilled Raw Packaged Fish & Seafood - Whole Cuts Dried Fish & Seafood Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets Convenience Stores Food & Drinks Specialists and others in 2014

- Packaging data: consumption breakdown for packaging materials and containers in each category in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics Flexible Packaging Rigid Metal and others; container data for: Can-Food Bag/Sachet Tray and others

- Consumer level trends: Top four consumer trends which influence Fish & Seafood products consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy:

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Fish & Seafood products consumption and how they influence consumer behavior in the market which will help determine the best audiences to target

- Access to analysis on products launched in the market

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years resulting in revenue expansion
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Glenryck Foods Ltd.Others
  • Irvin and Johnson Ltd
  • Private Label
  • Sea Harvest
  • MORE
Table of Contents
Introduction
- Report Scope

Country Context
- Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview
- Value and volume analysis for South Africa’s Fish & Seafood market
- Historic and forecast consumption in South Africa's Fish & Seafood market
- Volume analysis by category
- Historic and forecast value analysis by category
- Winners and losers by category with change in market share
- Average category level pricing
- Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
- Leading retailers in South Africa's Food market
- Leading distribution channels (value terms) in South Africa's Fish & Seafood market
- Leading distribution channels (value terms) by category

Packaging
- Fish & Seafood market by type of packaging material/container (in volume terms)
- Fish & Seafood market by type of packaging closure/outer (in volume terms)
- Fish & Seafood market by type of packaging, forecast (in volume terms)

Brand Share
- Penetration of private label by category in South Africa’sFish & Seafood market
- Private Label growth (in value terms) compared to brands
- Market share of leading brands (in value terms) by category

Consumer trend analysis
- Consumer trend framework and explanation of the Mega-trends
- For key trends in South Africa’s Fish & Seafood market
- How the trend is influencing consumption in South Africa’s Fish & Seafood market
- How to target the trend in South Africa’s Fish & Seafood market
- How the trend will evolve in South Africa’s Fish & Seafood market
- Key target demographic and the rate and which the trend will evolve
- Key drivers in the market that will increasingly influence consumption

Product examples
- Best practice product examples launched in South Africa’s Fish & Seafood market

Appendix
- Country context
- Category value and volume data
- Sector Overview
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Explanation of sub-trends
- Methodology
- About

List of Tables
Table 1: Market value analysis in ZAR and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to ZAR
Table 4: Average prices (ZAR and US$) by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume share analysis by category, 2015
Figure 3: Growth analysis by category, 2010-2020
Figure 4: Change in market share by category, 2010-2020
Figure 5: Leading distribution channels, overall Food, 2011-2014
Figure 6: Leading distribution channels by category, 2015
Figure 7: Packaging analysis -key packaging material, type, closure and outer, 2015
Figure 8: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 9: Private Label penetration by categories, 2015
Figure 10: Private Label and brand share growth, 2012-2015
Figure 11: Brand share by categories, 2015
Note: Product cover images may vary from those shown
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Glenryck Foods Ltd.Others
Private Label
Irvin and Johnson Ltd
Sea Harvest
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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